Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Pip Close said it was important to elevate the destination’s profile to capitalise on direct flights between China and Cairns.
“We need representation in the marketplace and Contineo has years of valuable experience in the China market,” she said.
“They will strengthen our travel distribution network and focus on supporting our work with China Southern and Hainan Airlines on the ground.
“This will allow TTNQ to effectively leverage the marketing activities of Tourism Australia and Tourism and Events Queensland.
“As they are based in China they will be able to seek out further marketing opportunities to raise the profile of Tropical North Queensland.”
Contineo Marketing Managing Director Edward Chen welcomed the partnership with TTNQ.
“Tropical North Queensland has first class natural experiences and a relaxed outdoor lifestyle that appeals to the sophisticated Chinese traveller,” he said.
“We will build on the growing awareness of the Great Barrier Reef in China and ensure the many hero experiences of this diverse region are highlighted to consumers and the travel industry.”
ENDS
For more information, contact:
Communications Consultant Liz Inglis
M: 0419 643 494 | E: [email protected]