South East Asia Marketing Overview

As at March 2020

Insights

  • Top Line Numbers – India (YE 30 Sep 2019)

    Share of overnight expenditure: 2%
    Forecasted Growth 2020: **To be revised
    Visitors: 21,000 | +0%
    Visitor Nights: 103,000 | +6%
    Expenditure: $13M | -13%

  • Top Line Numbers – South Korea (YE 30 Sep 2019)

    Share of overnight expenditure: 3%
    Forecasted Growth 2020: **To be revised
    Visitors: 14,000 | +0%
    Visitor Nights: 307,000 | +31%
    Expenditure: $28M | +8%

  • Aviation

    SilkAir/Singapore Airlines
    Domestic connections
  • Other Insights

    FIT segments are active in both India and South Korea markets.

Strategy


Share our images and stories to develop better destination awareness in South Korea, India and South-East Asia.

Execution

Target Audience

  • FIT
  • Self-drive market
  • High Value Travellers

Tactics

  • Working with TEQ/TA in market
  • Increase media educationals
  • Ad Hoc Trade educationals

Working with us

  • Share your stories, videos and images
  • TTNQ seminars and workshops
  • Trade Shows in market