CHINA: Zuzuche.com campaign live from May – June 2024. Specifically targeted at the self-drive market and will run for 2 months in the lead up to the northern hemisphere summer holidays.

 

 

Japan

 

JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.

JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

 

India

 

INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.

 

Singapore

 

SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.

South East Asia

 

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

From reef to runway, @cairnsfashionweek has landed in the heart of the tropics 🪸👠

Six days of cutting-edge fashion, set against the stunning backdrop of the Great Barrier Reef, where breathtaking landscapes and bold styles collide. See you on the catwalk! Book your tickets now – Ends Sunday!

#ExploreTNQ #explorecairnsGBR  #thisisqueensland #seeaustralia

[ID: Behind-the-scenes footage of Cairns Fashion Week, featuring interviews with models and designers, alongside runway highlights.]
The greatest LOVE STORY is happening on the Great Barrier Reef right now ❤️
 
Trillions of coral eggs and sperm unite in an underwater snowstorm, setting the stage for the ultimate (coral) baby boom 🪸✨ AKA: Coral Spawning
 
And this year, it’s getting a helping hand! A team from @australianmarinescience is training Cairns and @portdouglasdaintree marine industries in the cutting-edge Coral IVF technique. These tiny bundles of life will then be planted on reefs affected by bleaching 🩵🐠
 
With Coral IVF boosting fertilisation success rates by 100 times, the program is supporting the future of our @gbrmarinepark
 
#ExploreTNQ #ExploreCairnsGBR #ThisIsQueensland #SeeAustralia
 
[ID Video showcasing coral spawning taking place on the Great Barrier Reef, which looks like a beautiful snowstorm of coral eggs and sperm uniting]
Galloping into the week like… 

The views are better on horseback in the #DaintreeRainforest 💚 Join @capetribhorserides to ride beneath the rainforest canopy and into the clear blue shallows of @portdouglasdaintree #CapeTribulation

🎥 @australia 

#ExploreTNQ #ExploreCairnsGBR #SeeAustralia #ComeAndSayGday #ThisIsQueensland

[ID: Text over video reads “POV: Exploring the Daintree Rainforest on horseback” over a montage of videos showing a group of people riding horses in a line through lush green rainforest, over streams and across a flat, sandy shoreline.]
Meet you for a @portdouglasdaintree sunrise? 🌴🩷

Early mornings, salty air and sunrises that take your breath away - there’s no better start! 

🎥 @kellerdiaries 

#ExploreTNQ #ExploreCairnsGBR #ThisIsQueensland #SeeAustralia 
[ID: A point of view video of someone running to catch a pastel pink and purple sunrise in Port Douglas.]
If magic is what you’re longing for, then it’s time to visit @mossmangorge in @portdouglasdaintree 💚 Hailed for its sparkling streams, cascading waterfalls & stunning rainforests, this breathtaking gorge holds more secrets than you could ever imagine 🌴 Not only will you find amazing art, great food & an incredible gorge 🦋 But you can learn all about the Kuku Yalanji people & their connection to the land 👣🌿✨
​
​📸 @zac_and_tay #ExploreTNQ #ExploreCairnsGBR #ThisIsQueensland #SeeAustralia 
[ID: Image of three people relaxing in the clear green waters of Mossman Gorge, surrounded by dense rainforest. Large rocks line the riverbank, and the lush foliage creates a tranquil, untouched atmosphere.]
This coral nursery is a part of the @coralnurtureprogram, which helps restore coral reefs on the @gbrmarinepark. By growing and replanting corals, they enhance the natural recovery of reefs, helping these ecosystems thrive for generations 🪸🩵🐠
 
🎥 @tahnmiller 

#ExploreTNQ #ExploreCairnsGBR #ThisIsQueensland #SeeAustralia  
[ID: Footage from within a coral nursey on the Great Barrier Reef. Looking up through the coral with colourful fish swimming all around. The video is accompanied by text overlay “POV: You’re coral in a nursery on the Great Barrier Reef.”]