CHINA: Zuzuche.com campaign live from May – June 2024. Specifically targeted at the self-drive market and will run for 2 months in the lead up to the northern hemisphere summer holidays.

 

 

Japan

 

JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.

JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

 

India

 

INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.

 

Singapore

 

SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.

South East Asia

 

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

This reef local has nailed the art of midweek energy conservation. Zero meetings. Maximum chill.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

🎥  @downundercruiseanddive 

ID A green sea turtle resting on the coral floor of the Great Barrier Reef with its eyes partially closed.
Proof that Tropical North Queensland doesn’t do “ordinary”. 💧 This electric blue beauty is the #CardwellSpaPool, nature’s answer to a plunge pool, and yes, the colour really is that good.

But heads-up… this brilliant hue is seasonal. Your best bet? Visit just after the summer rains. That is when there is still enough flow to keep things fresh, but the water level starts to drop concentrating the minerals that give it that unreal blue.

📸 @runamuc_adventures 

#exploreTNQ #explorecairnsGBR #thisisqueensland @australia @queensland @cassowarycoastaustralia 

ID A woman relaxes in a natural rock spa at the edge of the vivid blue Cardwell Spa Pools in North Queensland. Surrounded by lush rainforest, the mineral-rich water contrasts strikingly against the earthy rocks and green foliage.
Golden hour hits different when you are perched on the edge of paradise 🌴 in #portdouglasdaintree. Tag 👇 the friend who would be first to bring the cheese platter.

📸 @amys.camera.lens 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree @shaolinportdouglas 

ID Aerial view of a grassy headland lined with palm trees at sunset, with people relaxing on the lawn. A red-sailed boat floats on the ocean in the background under a pink and orange sky.
Weekend forecast says 100% chance of stars and this sky? Brought to you by zero light pollution and one epic outback escape. Who’s packing the telescope?

📸📍@mountmulliganlodge 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @visitmareebashire @athertontablelands 

ID A person stands under a dazzling night sky illuminated by the Milky Way, holding a light that beams upward. Silhouettes of trees and distant hills frame the horizon, captured at Mount Mulligan Lodge.
Warning: staring directly at this waterfall may cause spontaneous road trips. Millaa Millaa Falls is one of the most photographed waterfalls in Australia, and when you get a view like this, it’s easy to see why.
Add it to your @athertontablelands trail and pack your swimmers (you’ll thank us later). @queensland  @australia #cairnsgbr #exploretnq #athertontablelands  ID Frontal view of Millaa Millaa Falls cascading into dense tropical greenery, framed by rainforest foliage.
Dress code…barefoot? Say no more. 😉 This isn’t just lunch with a view,  @lizardisland is a private island escape where the only way in is by plane, yacht or chopper. Who's adding this to their wish list? 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID: The image shows a white sand beach edged by turquoise waters, where a woman enjoys a picnic. A boat floats in the bay nearby, hinting at the island’s remote and exclusive appeal.
Silent, ancient and absolutely in charge. As ancient as the rainforest it inhabits, the estuarine crocodile is a living relic and a powerful reminder that in Tropical North Queensland, the wild still rules 👑🐊.

🎥 @josephine.wrt 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree 

ID Aerial view of a crocodile swimming near the riverbank beside dense green mangroves in Tropical North Queensland.
Welcome to Cairns, the real #urbanjungle - where else can you go from rooftop bars to rainforest treks, laneway cocktails to coral reefs, all in one day?
 
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @wolf_lane_distillery @mexicairns @crystalbrookriley @oaks_hotels @hemingwaysfnq
 
ID This video highlights Cairns’ food and drink scene, showcasing a variety of dishes and drinks at different venues. It features close-up shots of fresh seafood, cocktails and gourmet meals, with people enjoying their food in outdoor settings.
Need a holiday? ☀️ From reef dives to rainforest ziplines, sand cay strolls to river drifts, that holiday feeling hits different in Tropical North Queensland. So go on, consider this your official permission to ‘celebrate’ tropical paradise.

#QueenslandHolidayFeeling #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia  @portdouglasdaintree  @athertontablelands @cassowarycoastaustralia @visitmareebashire 

ID A series of travel clips through Tropical North Queensland including a person bungy jumping, a group drifting down a river on red rafts, couples laughing under palm trees, snorkelling on the Great Barrier Reef, dolphins leaping from the water, a remote sandy cay, and scenic views of coastal islands, the Daintree Rainforest and Kuranda Scenic Railway.
Five must-see stops. One epic road trip. From rainforest waterfalls to cave adventures and heritage charm, the #AthertonTablelands packs a punch. Who’s ready to explore?

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @athertontablelands @visitmareebashire @historicvillageherberton 

ID A fast-paced video montage showcasing five destinations on the Atherton Tablelands. It features a waterfall, pioneer museum, Chillagoe Caves, Lake Eacham and the town of Yungaburra.
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