CHINA: Zuzuche.com campaign live from May – June 2024. Specifically targeted at the self-drive market and will run for 2 months in the lead up to the northern hemisphere summer holidays.

 

 

Japan

 

JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.

JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

 

India

 

INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.

 

Singapore

 

SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.

South East Asia

 

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

On a scale of 1-10, how would you rate #RexSmealPark? Drop your score below. 👇 We would give it a 10… obviously...🌴

📸 IG/kel.and.dyl

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree  #portdouglasdaintree 

ID A park with lush green grass stretches toward the waterfront, framed by tall, evenly spaced palm trees. In the background, a calm body of water reflects the sky, with distant mountains and a tree-covered shoreline.
No snorkel? No worries! A glass-bottom boat tour lets you see the #GreatBarrierReef without getting wet. Who’s up for an underwater adventure but above water 😉? 

🎥 @sunloverreefcruises 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia

ID The video opens with on-screen text that reads “Have you ever been on a glass-bottom boat tour?”. The footage then shows a glass-bottom boat floating over the Great Barrier Reef, with coral formations below. The perspective shifts between above-water shots of the boat and views through the glass panels, where tropical fish and marine life can be seen swimming beneath.
Journey through #Mareeba along the historic Wheelbarrow Way to discover #Chillagoe, a hidden outback gem filled with ancient limestone caves, rich mining history and landscapes that take your breath away. Have you heard of it? Time to add this “secret” to your TNQ bucket list.

Planning a trip? @visitmareebashire offers a 2-day
Wheelbarrow Way itinerary and all the tips you need to make the most of your adventure.

🎥 @overlandtravellers 

ID Aerial and ground footage showcasing Chillagoe’s outback landscapes, ancient limestone formations and scenic walking trails. Clips feature a couple exploring caves, hiking throughthe rocky terrain and enjoying sunset views among towering limestone pillars. Text overlays highlight Chillagoe as one of TNQ’s best-kept secrets.

#exploretnq #explorecairnsGBR #thisisqueensland #australia @queensland @australia
If paradise had a waterfall, this would be it. #ZoeFalls on #HinchinbrookIsland is the ultimate reward for those who make the trek offering up the ultimate freshwater experience. Who’s taken the plunge here? 👇 #HinchinbrookIsland #zoefalls

📸 IG/markfitz

ID A half-underwater, half-above-water shot of a woman standing in a clear pool at the base of a waterfall. Below the water, small fish swim among smooth rocks. Above the water, a cascade flows down dark, rocky cliffs surrounded by green rainforest.
Monday mood? ➡️ Wishing you were here instead… 🌴 #MissionBeach 

🎥  @_markfitz 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia missionbeachqld

ID Aerial drone shot featuring a long stretch of beach with golden sand palm trees.
Ever peered into the depths of Mt Hypipamee Crater on the @athertontablelands? 🤯 This volcanic pipe is just one of many geological marvels of this region. Who’s visited? 

🎥 @jessadventuresaus 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia  #athertontablelands

ID A deep, cylindrical crater with sheer rock walls drops dramatically into a still, green pool far below. The surrounding landscape is dense with rainforest, with trees lining the rim of the crater.
Two historical landmarks captured in one beautiful image – can you name them? 🤔 (Answer at the end!) 

📸 @amys.camera.lens

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @australia @queensland @portdouglasdaintree 

A small white church sits among tall palm trees near a sandy shoreline. Behind it, the ocean stretches to the horizon with a wooden pier on one side and distant mountains in the background.

⚓ Port Douglas Sugar Wharf 
⛪ St Mary’s by the Sea
Every day is an adventure in @TropicalNorthQueensland. ☀️ And if you need a little inspo, here are 8 experiences that made 🎥 @kellerdiaries' list. 

🚂 Take a scenic ride through the rainforest on the @kurandascenicrailway.
🐎 Gallop along the beach between two World Heritage sites with @capetribhorserides.
🛥️ Cruise to Mackay Coral Cay for pristine white sand and crystal-clear waters.
🍍 Hunt for hidden gems and fresh local produce at the Port Douglas Markets.
🍇 Indulge in a delicious road trip through the @athertontablelands’ foodie trail.
🏝️ Spend a sun-soaked day exploring @fitzroyisland.
🤿 Snorkel the @gbrmarinepark and meet its incredible marine life.
🌴 Chase waterfalls and secret swimming spots in @portdouglasdaintree. 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID Text over video reads “8 must-see places in Tropical North Queensland” followed by a series of videos showing a train travelling through a rainforest, people riding horses along a sandy shoreline, people standing on a white sand cay in the ocean, an outdoor market filled with people and stalls, a person admiring views from a lookout beneath a tree, a white sand beach with bright blue water, colourful coral underwater and a person jumping into a rainforest waterhole.
Heaven IS a place on Earth… and it looks a lot like this 💙. #LizardIsland is serving up some pretty spectacular views so, who’s coming with you? 🏝️

🎥 @lizardisland 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @cooktowntnq 

ID Aerial and close-up shots of the landscapes of Lizard Island, featuring crystal-clear waters, white sandy beaches, and vibrant marine life.
OMG, Is that a baby dragon? Meet the newest additions to the @WildlifeHabitat - Wilma and Whiplash’s tiny but mighty Boyd’s Forest Dragons. After months of careful incubation, they have finally hatched. Who else thinks they need names? 👇

🎥 @wildlifehabitat 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia  @portdouglasdaintree 

ID A Wildlife Habitat keeper introduces newly hatched Boyd’s Forest Dragons, explaining the incubation process. The video shows gloved hands gently handling tiny eggs and placing baby dragons in an incubation container. The scene shifts to their parents, Wilma and Whiplash, perched in their enclosure. The keeper describes the careful temperature and humidity control needed for hatching.