Brand, communications and marketing agency Nick Did This has been appointed to develop a compelling brand proposition for Tropical North Queensland.
Tourism Tropical North Queensland Chief Executive Officer Pip Close said work would begin immediately with stakeholder meetings about to get underway and a creative brief to be delivered by the end of the year.
“The extensive work already undertaken in this space will be included in the brief as will the eagerly awaited the results of the Landor brand research commissioned by Tourism and Events Queensland,” she said.
“Nick Did This will develop a two-year plan encompassing marketing campaigns and public relations with the launch strategy rolling out in 2020.
“This will involve developing content and emotive imagery to promote stories across the region from Cardwell north to the Torres Strait and west to the Gulf Savannah.
“It will build on recent Feel Grounded campaign work by Klick to take our destination forward in the rapidly evolving world of destination marketing.
“Nick Did This has a strong understanding of the space we are operating in having worked with Tourism and Events Queensland and Qantas.
“They are a Brisbane-based agency with an office in Cairns representing clients including CQUniversity.”
Nick Did This owner and creative strategist Nick Pritchard said it was the beginning of a long-term relationship with the agency responsible for all ongoing brand and campaign work for the regional tourism organisation.
“We’re absolutely over-the-moon to be appointed,” he said.
“The region is undergoing quite a period of reflection and change and we’re excited to be part of that process.
“We can’t wait to show off such a spectacular part of Australia to the rest of the world.”
The initiative has been made possible by funding from Cairns Regional Council and Tourism and Events Queensland.
29 May 2019