A novel way to engage with travel agents in China has elevated the profile of Tourism Tropical North Queensland and our members working in that market. The 10-day TTNQ China Mission included TTNQ’s Harriet Ganfield and nine members meeting with 23 agents and training some 250 product managers and frontline staff across Beijing, Xi’an, Hangzhou, Hong Kong and Guangzhou.
Their weekend meeting in the ancient city of Xi’an was turned into a team building activity with the one-on-one session at a new cosplay business where guests dress in costume and learn about Chinese history. The agents loved the activity which helped to build strong relationships while educating them about the offerings in Cairns & Great Barrier Reef.
A video of the event was shared across Wechat travel agent groups resulting in very high engagement and multiple requests for more meetings with the Cairns & Great Barrier Reef team. Reef Unlimited, Skyrail Rainforest Cableway, Quicksilver Cruises, Entrada Travel Group, CaPTA, Crystalbrook Collection, Nautilus Aviation, Sunlover Reef Cruises and Paronella Park were part of the mission.
[Chinese agents highly engaged: TTNQ Fortnightly Pulse – 18 September 2024]