A group of leading travel media and influencers from Europe are in Tropical North Queensland this week to provide positive exposure on the Great Barrier Reef.
Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Pip Close said the Queensland on Stage media educational would bring almost 30 people to the region on six different itineraries.
“Supported by TTNQ and our industry, this Tourism and Events Queensland initiative will have a Reef focus and then disperse the media throughout the region to show its diversity,” she said.
“The itineraries include Cairns, Palm Cove, Port Douglas, Daintree, the Atherton Tablelands, Undara, Mission Beach, Lizard Island and Fitzroy Island.
“Initiatives to help the Reef including the Reef Restoration Foundation’s ocean-based coral nursery and the Cairns Turtle Rehabilitation Centre will be included.
“This educational tour, which includes other Queensland regions, will target high-value travellers wanting to experience our World Heritage areas.
“Called the wildlife, reef and beaches tour, the itineraries will highlight nature which is a great drawcard for European travellers.
“It is two years since the last large European media group visited Tropical North Queensland and this is the first time we have had European influencers join the program.
“Europe is an important international market for Tropical North Queensland as their visitors stay longer and disperse further throughout the region.
“Germany delivered 54,000 visitors for the year ending March 2019 to Tropical North Queensland and most of the media are from German-speaking countries.”
ENDS
For more information, contact:
Communications Consultant Liz Inglis
M: 0419 643 494 | E: [email protected]