Sydneysiders discovered a giant snorkeller floating in Darling Harbour last week when TTNQ surprised the city with a three-day activation promoting the Summer Great. Leave Greater campaign to drive visitation to Cairns & Great Barrier Reef.
The Today show gave away a seven-night My Queensland Port Douglas holiday for four staying at the Sheraton Grand Mirage Resort including an outer Great Barrier Reef trip and a trip to Low Isles with Quicksilver. This competition attracted almost 100,000 entries in less than three hours, a record for the Today show.
Media including the three television news channels were on hand to film the 8m long (5m high) inflatable snorkeller when it arrived on Thursday and attended a media call with TTNQ CEO Mark Olsen, Experience Co CEO John O’Sullivan and Quicksilver Master Reef Guide Dr Glen Burns. On Friday the activation escalated with a summer scene on the boardwalk including a cart of Simon & George mangoes, beach chairs and umbrellas, while mango sorbets were given away to pedestrians.
Evening projections showcasing the beauty of the world’s largest and most diverse reef could be seen on the Australian National Maritime Museum’s roof from Thursday to Saturday with people walking across the Pyrmont Bridge stopping to photograph the display. Quicksilver Master Reef Guide Dr Glen Burns was filmed at the largest Great Barrier Reef exhibit in the world at SEA LIFE Sydney Aquarium discussing the annual coral spawn happening that weekend off Cairns and Port Douglas.
Media coverage included the Seven, Nine and Ten news bulletins, Today, The Daily Telegraph, Pedestrian.TV, eGlobal Travel Media, Karryon, ABC, The Cairns Post and extensive social media pickups. The interview with Glen Burns will feature in Diveplanit, Scuba Diver mag and Tell Me Where To Go.
This week My Queensland is offering $200 off select packages that include a trip to the Great Barrier Reef. Summer packages are also being offered by Qantas Hotels, 10Travlr and Expedia.
[TTNQ Fortnightly Pulse article- 9 December 2020]