Incentive buyers from around the world were in awe of how much Cairns & Great Barrier has to offer after experiencing the region at Tourism Australia’s major incentive showcase, Australia Next 2024. Last week, the region’s natural beauty, incredible food, relaxed and welcoming vibe, outstanding hotels and diverse touring products wowed the 80 business event planners and 15 media in attendance. The buyers met with 96 Australian industry representatives, including 18 TTNQ members, at the Cairns Convention Centre’s newly expanded facilities.
Repurposed off-site venues were showcased to buyers and media including a Welcome Reception at a working sugar cane farm called The Sugar Shed, a media lunch at private beachfront estate Trinity Beach Palace, a breakfast event at the heritage-listed Cairns Cruise Liner Terminal and dinner at the innovative Tanks Art Centre. Local produce was enjoyed at each event and Indigenous experiences were incorporated throughout the program. The touring days included conservation in action on the Great Barrier Reef and rainforest experiences in the hinterland.
Tourism Australia’s incentive showcase was delivered in partnership with TTNQ and Tourism and Events Queensland, with the assistance of grant funding received from the Australian Government under the International Tourism Recovery Program administered by Austrade.
[Incentive buyers wowed in Cairns: TTNQ Fortnightly Pulse – 18 September 2024]