Interstate travel rebounded strongly for Tropical North Queensland in 2022 helping to deliver a record $4.4 billion expenditure and 2.5 million visitors for the year, according to the latest National Visitor Survey. The record $4.4 billion in visitor spend is close to $1 billion more than 2019 total visitor spend, and four years ahead of the 2021 recovery forecasts. Expenditure grew by an extraordinary 74.9% compared to 2019 and visitor numbers by 13.9%.
It was good to see the average length of stay grow by 0.6 nights to 5.7 nights delivering a record 14.3 million visitor nights, up 13.9%. The average spend per visitor was up 53.6% to $1737, equating to $307 per night.
Interstate visitors grew by 39% to 996,000 delivering 8.1 million visitor nights while Queensland visitors grew by just 1.9% to 1.5 million delivering 6.2 million nights. The majority of interstate visitors, 372,000, were from New South Wales followed by 354,000 from Victoria. Brisbane visitors jumped 27% to 281,000, Townsville grew just 0.8% to 290,000 and the number of locals holidaying in TNQ grew 7% to 687,000.
[Aussies deliver record expenditure – TTNQ Fortnightly Pulse – 5 April 2023]