New brand video launched
We’ve launched a new video for Cairns & Great Barrier Reef. The 60 second video is part of a suite of assets produced for our seasonal strategy, highlighting transformational stories that tie back to the destination’s brand truths of “See Great”, “Feel Great” and “Leave Greater”.
Another year of domestic marketing in a highly saturated and competitive space requires even more high quality and engaging content. We need to reach new audiences and encourage repeat visitation by showcasing the diversity of landscapes and experiences within the region.
Six second bumper ads, 15 and 30 seasonal videos and a collection of photography aims to showcase to domestic travellers that Cairns & Great Barrier Reef is a year-round travel destination, with each season promising a special experience completely different to other times of the year. The 60 second video is the culmination of all four seasons, showcasing many of the region’s unique experiences. It aligns to the brand pillars and our brand promise that through these experiences, “every visitor leaves as a custodian of the region and its stories”.
These assets are used across our campaigns, including paid digital, social and TV, targeting audiences in our core markets – predominately Brisbane, Sydney and Melbourne. Photography assets will be available for use in stages after the campaigns relating to each season TTNQ has launched.
For more information on our campaigns, refer to TTNQ’s Campaigns page on our corporate website.
[New Brand Video Launched – TTNQ Fortnightly Pulse – 2 June 2021]