Media Releases

Tropical North Queensland activation targets eco-conscious Aussies

Tourism Tropical North Queensland will turn Australia’s online editorial platform Concrete Playground ‘green’ as part of their partnership with Qantas Loyalty and the airline’s new Green tier program.

Today, Concrete Playground will be rebranded as ‘Green Playground’ and will roll out a content series highlighting the Qantas Green tier program and focusing on the most conscious and sustainable way to travel to Tropical North Queensland, a leading eco-destination in Australia.

The content is to inspire and educate Australians to make more mindful decisions in their day-to-day life, especially through their travel choices. As home to two natural World Heritage listed sites and the world’s oldest living culture, the Aboriginal and Torres Strait Islander people, Tropical North Queensland has the highest volume of eco-certified operators who support culture, community and the environment.

Tourism Tropical North Queensland Chief Executive Officer Mark Olsen said regenerative travel had long been an integral part of the tourism offering in Tropical North Queensland but as the world shifts its focus towards making more sustainable choices, these efforts will be even more significant to the region.

“Tropical North Queensland tour operators have led the way, not just with eco-certification, but with their own initiatives such as the Coral Nurture Program and reforesting wildlife corridors alongside the Wet Tropics rainforest to ensure our tropical paradise can be enjoyed by future generations,” he said.

“Port Douglas and Daintree, where the world’s oldest rainforest meets the Great Barrier Reef, was the first destination to achieve Ecotourism Australia’s Eco Destination Certification in 2019. Despite 80% of its land being protected under World Heritage listing, 80% of its economic activity is from tourism.

“Across the region, organisations and operators are continually evolving in the sustainability space. In a bid to reach more Australians, Concrete Playground is a great platform to communicate these important messages about why they should travel to our region and how they can make a positive impact when they’re here.”

To celebrate the launch of the Qantas Green tier program, Tourism Tropical North Queensland and Qantas Frequent Flyer are giving away an eco-conscious holiday for two to the tropical north valued at over $11,000 to Concrete Playground readers.

The prize includes:

  • Return airfares for two to Cairns with Qantas – both 100% carbon offset
  • Three-night stay at the luxe, carbon-neutral Daintree Ecolodge, a Qantas Hotels eco-certified property
  • Full day outer reef trip with National Sustainability Award winner, Sailaway Port Douglas
  • Exclusive rainforest conservation experience at Rainforest Rescue with a smoking ceremony by a Kuku Yalanji Traditional Owner

A tropical holiday that will give back, the prize also includes a $5,000 donation to Rainforest Rescue on behalf of the winner to help the organisation continue its crucial work in preserving and conserving the ecosystem in TNQ.

For more details on how you can enter, please visit Concrete Playground.

To plan your sustainable trip to Tropical North Queensland visit Qantas Hotels.

To find out more about how you can achieve Qantas Frequent Flyer Green tier status visit

To learn more about Tropical North Queensland, visit

This project received grant funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.