A dedicated Sustainable Travel Hub launches on TTNQ’s destination website today. This hub will help consumers plan a holiday with operators who are working to reduce their carbon footprint and give back to the local community.
The Tropical North Queensland Sustainable Travel Hub lists eco-certified operators, interactive conservation projects and immersive cultural experiences. It also includes blogs and a destination video on our promise of greater good, which will help travellers understand the value our region places on the environment and our community, so they can travel thoughtfully and with more intent.
In addition to the hub, TTNQ is launching the Pathway to Sustainable Tourism Toolkit to help our members adopt sustainable business practices, measure their footprint, and plan their journey forward for a more sustainable future.
The toolkit is an opportunity for the tourism industry to align with government targets to reduce emissions and meet the growing demand from consumers for more sustainable tourism. Sophisticated travellers are looking for tourism that is restorative, reconciliatory and ultimately regenerative.
Tropical North Queensland’s sustainability journey is part of our brand story and our organisation’s vision and mission. We will share that story at industry events and trade shows with a new Promise of Greater Good brand video.
Our promise of greater good is shaped around four sustainable tourism pillars:
- Effective management: How are you managing sustainable practices across your business?
- Social and economic: How are you helping the communities where your tourism product operates?
- Environment: What are you doing to protect, conserve, educate and be a steward of the environment where you operate?
- Cultural: How does your business support cultural heritage and reconciliation?