Cairns has been awarded the 2021 Wotif Aussie Town of the Year. Now in its fourth year, the awards spotlight deserving destinations around the country for their contribution to local tourism.
Wotif Managing Director Daniel Finch and his team were in Cairns today to announce the award.
“It’s time to recognise and celebrate the people and communities behind some of Australia’s finest tourism destinations who continue to work tirelessly and adapt to new and ongoing restrictions,” Mr Finch said.
“Cairns is a standout destination. Not only is it the gateway to one of Australia’s most treasured natural beauties, the Great Barrier Reef, but the city itself offers the laidback tropical lifestyle.
“To think that this humble city, which does so much for Australian tourism on an international scale suffered a loss of more than $50 million a week during the height of COVID-19 is incomprehensible.
“It’s time for Australia to back the Cairns region and make a commitment to visit a part of Australia that people from all over the world come to see.”
The Wotif Aussie Town of the Year is chosen from a data index that looks at accommodation quality, affordability and traveller satisfaction based on reviews on Wotif.com. Acknowledging the challenges over the past 12 months and the ongoing certainty due to the pandemic, this year Wotif also looked at destinations that have met the changing needs of travellers by offering flexibility, good-value deals and appealing activities and attractions.
Cairns was a finalist in the awards last year and it is exciting that our community has the honour of winning in the toughest year the tourism industry has ever faced.
Previous winners have enjoyed substantial exposure including wide reaching coverage across Australian news outlets, the Wotif website and email database, as well as extensive engagement on social media.
Wotif has put together special deals for Cairns and the nine Wotif Aussie Town of the Year finalists.
[Wotif awards Cairns top town – TTNQ Fortnightly Pulse article – 24 February 2021]