Brand photoshoot ideas needed
As you know 2020 will be a big year for TTNQ in the way we engage with the domestic market with our new brand story. Many of you would have been involved in workshops with Nick Did This in setting the brand direction and we are just finalising the draft brand story to share with you all.
What came through loud and clear through your input at the workshops and into the brand narrative is that we offer experiences that aren’t found elsewhere in Australia or around the world, that our people (guides and locals) help visitors to really connect with the place and its story, and that visitors can leave our region knowing that their visit made a positive impact on the environment and the community beyond just the economic impact.
As part of developing the brand story and to help guide the upcoming photoshoot, we are keen to get your ideas on the people, places and products that really bring that story to life. So please have a think about an experience that you think the region offers that:
- is unique in Australia or the world;
- helps visitors to really connect with the region leaving lasting memories; and
- can demonstrate it is making a positive impact on our community and/or the environment
How you can help
If you think you have just the right experience tell us where it is, who delivers it, and how it could be represented in a single image or short video by Thursday 14 November for TTNQ to include in the media planning and photoshoots to occur in November and early next year.
Let your imagination run wild!
[TTNQ Fortnightly Pulse article – 6 November 2019]