Holiday enticers rolling out
National publicity and advertising campaigns are being rolled out to combat the weather-related downturn in tourism business for Tropical North Queensland.
TTNQ has secured crisis funding from Tourism and Events Queensland to show our region is open for business and ready to take bookings for the school and Easter holidays.
Tomorrow (April 12) the Today Show and Today Extra will do an outside broadcast from Palm Cove. Advance TV crews have been in region filming tourism activities to entice travellers to our destination.
On Monday (April 15) the Today Show will do live weather crosses from Four Mile Beach at Port Douglas.
Today Show outside broadcasts are also being done in Townsville and Airlie Beach as part of Tourism and Events Queensland’s $1 million campaign following the loss of business after the Townsville floods.
To further assist Tropical North Queensland, TTNQ will be targeting the Eastern Seaboard with a nine-month digital, search, social and media program to drive people to our warm climate as the weather cools down.
These activities are in addition to the domestic marketing campaign underway with Ignite Travel through My Queensland Holiday to boost domestic visitation for Tropical North Queensland, the Whitsundays and Townsville in the short term.
Tropical North Queensland’s Tourism Champions are featuring in full-page newspaper advertisements promoting seven-night hotel and tour packages at Mission Beach, Palm Cove, Cairns and Port Douglas.
These will run in the Sunday Mail, Sydney Morning Herald, Sun Herald, Sunday Telegraph, Melbourne Age, Sunday Age and Melbourne Herald Sun.
Digital activity includes Facebook and YouTube advertising, Flight Centre, 7 Travel, Flybuys, RACQ, RAA and Entertainment Book.
Funding is being sought for more tactical campaigns to be rolled out before June.
We acknowledge and thank Tourism and Events Queensland for their support with additional funding following the unprecedented weather events this year.
[From TTNQ Fortnightly Pulse – 11 April 2019]