The TNQ Tourism Marketing Conference

26 March 2021

The cutting edge of travel marketing strategies and ideas.

Join us for a full day of future-focussed ideas and stories delivered by marketers with extensive backgrounds in tourism and beyond. We’ll inspire you with content created for a digital-first world. At The TNQ Tourism Marketing Conference, you’ll be among your people and industry from across the region. Connect with peers, local suppliers, talk with our speakers and members of the TTNQ team. When the presentations are done, we’ll help you break the ice with our tourism marketing happy hour. Leave feeling connected and inspired to take your organisations marketing efforts to the next level.


Creating our Custodians;
Shaping our Stories

The blow dealt to our industry by COVID-19 has eclipsed all man-made and natural disasters that the Cairns & Great Barrier Reef tourism industry has weathered. The good news is that interest in our region is strong. Cairns is now the most Googled regional tourism destination in Australia. How can you leverage this opportunity for 2021?

The TNQ Tourism Marketing Conference will focus on how we can create our custodians and shape our stories whilst matching traveller expectations and pivoting from a heavy international push to domestic markets. Join us to explore the full path to purchase for the new COVID-traveller.


Arrival Tea & Coffee

10am Sessions 1 & 2


1pm Sessions 3 & 4

 Afternoon tea

3.30pm Session 5 & Networking

6pm Conclusion


Registrations close on Friday 19th March at 5pm.

  • The TNQ Tourism Marketing Conference


    Cairns Performing Arts Centre, 9 Florence Street
    QLD 4870, Australia

  • Accessibility

    Accessible facilities available. Please contact operator for specific details.

Session 1: Dreaming

Matt Jones, Four Pillars  – Branding, Politics & Gin
Matt Jones is one of Australia’s leading strategists and storytellers. His eclectic background of economics, politics, brand experience and gin allows him to expertly explore thinking and working differently in a world of disruptive change. One of three co-founders, and the brand brains behind Four Pillars, Matt Jones connects the dots between brand and purpose and is a former panelist on The Gruen Transfer.


Session 2: Planning

Katie Iles, Hello Clarity – Embracing the New Look Millennial; Cashless & Integrated
Katie Iles is a communications strategist, specialising in generational change and business growth. Katie will explore how our region can embrace the new “millennial”. Millennials are fast moving into the young family category, so what does a millennial look like in 2021 and what does this mean for the purchasing experience?

Session 3: Booking

Four Person Panel – A representative from an Online Travel Agent, Retailer, Airline and Hotel 

Hear from leading industry experts on current booking trends, lead time, customer sentiment, followed by the opportunity for Q&A with each.


Session 4: Experiencing

Speaker – To Be Advised

From visitor to storyteller to ambassador; how to get your customers talking about their experience with you.


Session 5: Sharing

Shane Purss, Jersey Road – Igniting your UGC
Jersey Road specialise in project and event management, they understand the business of events and activation and the importance of driving brand ROI and commercial returns. Operating a tourism business is like running a mini-activation every day. Using experience from Jersey Road, learn how can you create fanatical fans for your business and benefit from their UGC. Share, share, share!


Session 6: Networking

Compare notes of your learnings from the day with your industry colleagues over a drink during the networking session at the end of the Conference.