Training

Tourism Trade Ready Training Program – Atherton

14 - 15 February 2019

Event Details

Location: Atherton Motel, 102 Maunds Road, Atherton 

Time: 8.30am-12noon

Join our Trade Ready Training Program for tourism operators and industry stakeholders proudly supported by the Queensland Government, Queensland Tourism Industry Council and Tourism Tropical North Queensland.

 

THE TRAINING PROGRAM

Half Day Workshop – 14th February
This workshop will assist existing and prospective tourism operators and stakeholders in the core elements of operating and distributing a tourism product. Topics include:

• Tourism 101 – What is it, how does it work, who is involved?
• Business planning and marketing strategy
• Product evaluation, packaging, pricing and distribution structures
• Understand the key principles and requirements of distribution (to attract NEW customers)
• Sales skills for use in the travel trade and directly with consumers

Individual Business Mentoring – 14th & 15th February
Operators who attend the half-day workshop are eligible for an intensive two-hour session to increase their knowledge, skills and provide practical tools.

 

THE FACILITATOR

Brock Parker, Parker Travel Collection

Parker Travel Collection offers independent sales and marketing services of tourism products to the United Kingdom, North America and Australian markets.

 

THE DETAILS

Thursday 14 February 2019
– Half Day Workshop 8.30am-12noon 
– Mentoring Sessions 12.30pm-4.30pm

Friday 15 February 2019
– Mentoring Sessions 9am-4pm

 

THE COSTS

Workshop: $20 per person

Mentoring $50 per business