South East Asia Marketing Overview
As at March 2020
Insights
-
Top Line Numbers – India (YE 30 Sep 2019)
Share of overnight expenditure: 2%
Forecasted Growth 2020: **To be revised
Visitors: 21,000 | +0%
Visitor Nights: 103,000 | +6%
Expenditure: $13M | -13% -
Top Line Numbers – South Korea (YE 30 Sep 2019)
Share of overnight expenditure: 3%
Forecasted Growth 2020: **To be revised
Visitors: 14,000 | +0%
Visitor Nights: 307,000 | +31%
Expenditure: $28M | +8% -
Aviation
SilkAir/Singapore AirlinesDomestic connections -
Other Insights
FIT segments are active in both India and South Korea markets.
Strategy
Share our images and stories to develop better destination awareness in South Korea, India and South-East Asia.
Execution
Target Audience
- FIT
- Self-drive market
- High Value Travellers
Tactics
- Working with TEQ/TA in market
- Increase media educationals
- Ad Hoc Trade educationals
Working with us
- Share your stories, videos and images
- TTNQ seminars and workshops
- Trade Shows in market
Links
View Tourism and Events Queensland’s Consumer Demand Project Insights
Learn more about international markets with Tourism Australia’s Consumer Market Research
Explore Tourism Australia’s international visitation data
Valuable resource for anyone operating in or considering operating in international markets
Explore various tourist data sets with TEQ’s data explorer