Asia Marketing Overview

FY 2018/2019

Insights

  • Top Line Numbers – India

    Share of overnight expenditure: 2% | Forecasted Growth 2020: 10%
    Visitors: 32,000 | +48%
    Visitor Nights: 148,000 | +13.6%
    Expenditure: $18M | +5.8%

  • Top Line Numbers – South Korea

    Share of OVE: 3% | Forecasted Growth 2020: 6%
    Visitors: 14,000 | +17.4%
    Visitor Nights: 182,000 | -58%
    Expenditure: $29M | +61%

  • Aviation
    Aviation
    Jin Air Charter Seoul <> Cairns
    Silk Air – Singapore <> Cairns
    Domestic Connections
  • Other Insights

    Jin Air charter postponed

Strategy


Use digital channels, media and trade to tell our story building awareness in South Korea and India & South East Asia and support efforts to increase direct flight frequency.

Execution

Target Audience
  • FITs
  • Self drivers
  • Group series
Tactics
  • Ad hoc media and trade educational
  • Ad hoc charter flights to Cairns
  • Increase Silk Air flight to daily
  • Support TEQ/TA’s activities in market and in TNQ
  • Explore edu-tourism opportunities
  • Develop TNQ itineraries (dispersal)
  • Increase media famils (dispersal)
Working with us
  • Corroboree Asia
  • Hanatour Travel Show
  • Silk Air Travel Show
  • ATE 2019
  • Trade and Media educationals

Links

TEQ Consumer Demand Project

View Tourism and Events Queensland’s Consumer Demand Project Insights

Tourism Australia Consumer Research

Learn more about international markets with Tourism Australia’s Consumer Market Research

Tourism Australia Int visitor arrivals

Explore Tourism Australia’s international visitation data

Tourism Export Tool Kit

Valuable resource for anyone operating in or considering operating in international markets

TEQ Tourism Data Explorer

Explore various tourist data sets with TEQ’s data explorer