Asia Marketing Overview

FY 30 June 2019

Insights

  • Top Line Numbers – India

    Share of overnight expenditure: 2% | Forecasted Growth 2020: 5%
    Visitors: 22,000 | +0%
    Visitor Nights: 141,000 | +16.5%
    Expenditure: $14M | +0%

  • Top Line Numbers – South Korea

    Share of overnight expenditure: 3% | Forecasted Growth 2020: 2%
    Visitors: 17,000 | +54.5%
    Visitor Nights: 348,000 | -98.8%
    Expenditure: $32M | +52%

  • Aviation

    Silk Air – Singapore <> Cairns
    Domestic Connections
  • Other Insights

    Current service Silk Air between Singapore and Cairns daily

Strategy


Use digital channels, media and trade to tell our story building awareness in South Korea and India & South East Asia and support efforts to increase direct flight frequency.

Execution

Target Audience

  • FITs
  • Self drivers
  • Group series

Tactics

  • Ad hoc media and trade educational
  • Ad hoc charter flights to Cairns
  • Support TEQ/TA’s activities in-market and in TNQ
  • Explore EduTourism opportunities
  • Develop TNQ itineraries (dispersal)
  • Increase media famils (dispersal)

Working with us

  • Queensland On Tour India
  • Queensland On Tour South Korea
  • Hana Tour Travel Show
  • ATE 2020
  • Trade and Media educationals