Asia Marketing Overview

FY 2018/2019

Insights

  • Top Line Numbers – India

    Share of overnight expenditure: 2% | Forecasted Growth 2020: 10%
    Visitors: 32,000 | +48%
    Visitor Nights: 148,000 | +13.6%
    Expenditure: $18M | +5.8%

  • Top Line Numbers – South Korea

    Share of OVE: 3% | Forecasted Growth 2020: 6%
    Visitors: 14,000 | +17.4%
    Visitor Nights: 182,000 | -58%
    Expenditure: $29M | +61%

  • Aviation
    Aviation
    Jin Air Charter Seoul <> Cairns
    Silk Air – Singapore <> Cairns
    Domestic Connections
  • Other Insights

    Jin Air charter postponed

Strategy


Use digital channels, media and trade to tell our story building awareness in South Korea and India & South East Asia and support efforts to increase direct flight frequency.

Execution

Target Audience
  • FITs
  • Self drivers
  • Group series
Tactics
  • Ad hoc media and trade educational
  • Ad hoc charter flights to Cairns
  • Increase Silk Air flight to daily
  • Support TEQ/TA’s activities in market and in TNQ
  • Explore edu-tourism opportunities
  • Develop TNQ itineraries (dispersal)
  • Increase media famils (dispersal)
Working with us
  • Corroboree Asia
  • Hanatour Travel Show
  • Silk Air Travel Show
  • ATE 2019
  • Trade and Media educationals