China Marketing Overview

FY 2018/2019

Insights

  • Top Line Numbers

    Share of overnight expenditure: 21% | Forecasted Growth 2020: 11%
    Visitors: 216,000 | -6%
    Visitor Nights: 733,000 | -4.9%
    Expenditure: $227M | -7%

  • Booking

    Trade: 80% | Non-Trade: 20%
    Holiday package tours: 61%
    FIT experiencing rapid growth

  • Aviation

    China Southern | Guangzhou <> Cairns
    Hainan Airlines | Shenzhen <> Cairns
    Cathay Pacific | Hong Kong <> Cairns

  • Other Insights

    Hong Kong Airlines service currently flying but finishing in October 2018.

Strategy


Support Connecting with Asia initiative whilst developing capacity across social networking sites and web platforms.

Execution

Target Audience
  • Family, Friends, Couples, Themed Tour (SIT) – Sports Tourism; Education; Wedding/ Honeymoon
  • Trade including OTAs
Tactics
  • Aviation – CWA
  • Digital and soical
  • Trade
  • Partnerships
Working with us
  • TTNQ China Mission (23-29 June 2018)
  • TTNQ will attend Corroboree Asia
  • 2019 activity TBA