Top Line Numbers (YE 30 Sep 2019)
Share of overnight expenditure: TBA
Forecasted Growth 2020: TBA
Visitors: 208,000 | +3.1%
Visitor Nights: 934,000
Holiday package tours
FIT experiencing rapid growth
Collaborate with partners to defend market share.
Develop digital/social content for owned channels and aggregate sites in China.
Explore opportunities and leverage through TA/TEQ activity where possible.
Support Connecting with Asia initiative whilst developing capacity across social networking sites and web platforms.
- Family and Friends
- Themed Tours (Sports, Diving, Education, Environmentally conscious traveller)
- Trade including OTAs
- Domestic VFR
- Collating content for digital channels to inspire travellers during the planning phase
- Talking to Trade partners (KDP), TA and TEQ about opportunities
- Planning for campaign activity when re-entry to market begins
Working with us
- Under review