Greater China Marketing Overview

As at March 2020

Insights

Strategy


Collaborate with partners to defend market share.
Develop digital/social content for owned channels and aggregate sites in China.
Explore opportunities and leverage through TA/TEQ activity where possible.
Support Connecting with Asia initiative whilst developing capacity across social networking sites and web platforms.

Execution

Target Audience

  • Family and Friends
  • Themed Tours (Sports, Diving, Education, Environmentally conscious traveller)
  • Trade including OTAs
  • Domestic VFR

Tactics

Current

  • Collating content for digital channels to inspire travellers during the planning phase
  • Talking to Trade partners (KDP), TA and TEQ about opportunities

Looking ahead

  • Planning for campaign activity when re-entry to market begins

Working with us

  • Under review