Insights
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Top Line Numbers (YE 30 Sep 2019)
Share of overnight expenditure: TBA
Forecasted Growth 2020: TBA
Visitors: 208,000 | +3.1%
Visitor Nights: 934,000
Expenditure: $220M -
Booking
Trade
Non-Trade
Holiday package tours
FIT experiencing rapid growth -
Aviation
Monitoring
-
Other Insights
Under review
Strategy
Collaborate with partners to defend market share.
Develop digital/social content for owned channels and aggregate sites in China.
Explore opportunities and leverage through TA/TEQ activity where possible.
Support Connecting with Asia initiative whilst developing capacity across social networking sites and web platforms.
Execution
Target Audience
- Family and Friends
- Themed Tours (Sports, Diving, Education, Environmentally conscious traveller)
- Trade including OTAs
- Domestic VFR
Tactics
Current
- Collating content for digital channels to inspire travellers during the planning phase
- Talking to Trade partners (KDP), TA and TEQ about opportunities
Looking ahead
- Planning for campaign activity when re-entry to market begins
Working with us
- Under review
Links
View Tourism Australia’s latest market profile data for China
Download Tourism Australia’s latest consumer profile for China
Explore Tourism Australia’s international visitation data
Valuable resource for anyone operating in or considering operating in international markets
Explore various tourist data sets with TEQ’s data explorer