Insights
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Top Line Numbers
Share of overnight expenditure: 15%
Forecasted Growth 2020: **To be revised
Visitors: 113,000 | +2%
Visitor Nights: 572,000 | -9%
Expenditure: $149M | +5% -
Booking
75% of visitors on trade52% of total visitors are on package tours.11% of total visitors are student groups -
Aviation
Connections via:- SilkAir/Singapore Airlines
- Domestic connections
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Other Insights
The largest segment of passport holders are 20-year-olds followed by 30-year-olds.
Strategy
Increasing destination awareness including distance and our resort climate, plus amplifying our stories and dream images.
Execution
Target Audience
- Adult couples
- Singles
- Female office workers earning 50K+
- High Value Travelers
Tactics
- “Let’s Grab Our Thongs “promotion
- Sharing the stories through Cairns & GBR 101 Stories
- Digital activities – drive engagement and discovery on Facebook, Instagram and Twitter
- TTNQ Japanese Ambassador program
Working with us
- Share content, videos and images
- Story writing
- Marine Diving Fair
- Queensland On Tour Japan & TTNQ Pre-seminars
- Press Tour
- TTNQ seminars and workshops
Links
View Tourism and Events Queensland’s Consumer Demand Project Insights
Learn more about international markets with Tourism Australia’s Consumer Market Research
Explore Tourism Australia’s international visitation data
Valuable resource for anyone operating in or considering operating in international markets
Explore various tourist data sets with TEQ’s data explorer