Insights
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Top Line Numbers – USA (YE 30 Sep 2019)
Share of overnight expenditure: 13.2%
Forecasted Growth 2020: **To be revised
Visitors: 115,000 | +7.5%
Visitor Nights: 610,000 | +13.4%
Expenditure: $145M | +9%Top Line Numbers – Canada (YE 30 Sep 2019)
Share of overnight expenditure: 2.6%
Forecasted Growth 2020: **To be revised
Visitors: 26,000 | +13%
Visitor Nights: 185,000 | +41%
Expenditure: $29M | +3.6% -
Bookings
70% book via Trade (Consortia/Aussie Specialists)
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Aviation
Air New Zealand (seasonal)
Singapore Airlines/SilkAir
Domestic connections -
Other Insights
47.4% in 55+ age bracket, 20% on group tourStrong Aussie Specialist Network (2,400 ASP’s in-market)
Strategy
Grow market share through maintaining existing airline, trade and online relationships and developing new opportunities leveraging TA and TEQ activity where feasible.
Execution
Target Audience
- High Value Traveller
- Luxury market segment
- Couples and families
- Group Series (College/University student groups)
- Edu-Tourism
Tactics
Current
- Content creation, strategies to share aspirational content
- PR/Media engagement where relevant
Looking ahead
- Collaborate with Brisbane Marketing / Airports on future campaign activity
- KDP Campaign activity in partnership with airlines (QF/AirNZ) & TEQ
- North America in market training trips with product/member
- USA Marketplace attendance
- RTO US Destination Distribution Mission
- Edu-Tourism development
- Indigenous product development
- Aussie Specialists content development
- Media & Trade Educational activity
Working with us
- US in-market agent training missions
- US Marketplace attendance
- Media/Trade Educational support
- Destination/product content sharing
Links
View Tourism and Events Queensland’s Consumer Demand Project Insights
Learn more about international markets with Tourism Australia’s Consumer Market Research
Explore Tourism Australia’s international visitation data
Valuable resource for anyone operating in or considering operating in international markets
Explore various tourist data sets with TEQ’s data explorer
North American resources & industry contacts