North America Marketing Overview

As at March 2020

Insights

Strategy


Grow market share through maintaining existing airline, trade and online relationships and developing new opportunities leveraging TA and TEQ activity where feasible.

Execution

Target Audience

  • High Value Traveller
  • Luxury market segment
  • Couples and families
  • Group Series (College/University student groups)
  • Edu-Tourism

Tactics

Current

  • Content creation, strategies to share aspirational content
  • PR/Media engagement where relevant

Looking ahead

  • Collaborate with Brisbane Marketing / Airports on future campaign activity
  • KDP Campaign activity in partnership with airlines (QF/AirNZ) & TEQ
  • North America in market training trips with product/member
  • USA Marketplace attendance
  • RTO US Destination Distribution Mission
  • Edu-Tourism development
  • Indigenous product development
  • Aussie Specialists content development
  • Media & Trade Educational activity

Working with us

  • US in-market agent training missions
  • US Marketplace attendance
  • Media/Trade Educational support
  • Destination/product content sharing