As traditional and digital marketing channels continue to converge, adapting to a shifting landscape is key to success in modern destination marketing. In a rapidly evolving marketing ecosystem, it is not only critical for digital specialists to continue to further develop existing skills, but to also acquire knowledge in new areas. Building a T-shaped profile is important for remaining relevant in the modern marketing world. TTNQ runs informal member-only deep dive sessions on a broad range of topics from the creative through to the analytical. Think image and video editing, content creation, ad copywriting, data analysis and acquisition, AdWords, A/B split testing, and search engine optimisation. These sessions are for people actively working in the digital space and a degree of assumed knowledge is required in some cases. Numbers are limited, with allocations to those who apply first.
Dates coming soon