Campaigns
To showcase our destination, TTNQ puts campaigns into the marketplace to target specific consumers, highlight an event, promote our members, and offer deals.
INTERNATIONAL CAMPAIGNS
Campaigns for FY23-24 are in development and will continue to be added to the list below as they are confirmed. For more information, please contact [email protected].
GLOBAL CAMPAIGNS
Global Expedia Partnership FY23-24 live from September 2023 to June 2024 in USA (Oct-Nov & Jan-May), Canada (Jan-Mar), Japan (Sep-Oct & Jan-Feb), United Kingdom (Jan-May), and New Zealand (Jan-May). To make the most out of this campaign, connect with Expedia’s Stefanie Schoonens.
Global: Trip.com partnership FY23-24 live from November 2023 – May 2024 in United Kingdom (Nov-Jan & Feb-Apr), China with Ctrip (Dec-Jan & Mar-Apr), Singapore (March), and Japan (April). To make the most out of this campaign, connect with Lucy Liu.
Global: Singapore Airlines partnership FY23-24 live from March – May 2024 in Germany (Apr-May), Netherlands (Mar-May), Singapore (Mar), and India (Mar-Apr). This campaign will drive conversion with Singapore Airlines on the Singapore to Cairns direct route. Campaign activity will be across digital display, online publishers, social, Metasearch, SEM and SQ eDM loyalty databases.
WESTERN MARKET CAMPAIGNS
EUROPE
EUR: Travel Essence campaign in collaboration with TEQ live October 2023 – 30 April 2024. Ensure your products are loaded with Travel Essence by contacting Lisa Cujé.
EUR: Australia Unlimited campaign live from December 2023 – March 2024. The campaign will reach high value travellers in Germany through an integrated campaign and booth attendance at German consumer travel show Reiselust Bremen. To make the most out of this campaign, contact Timo Kohlenberg.
EUR: Best Of Travel Group (BOTG) & Dreamtime Travel – Savannah Way campaign live from December 2023 to June 2024. In partnership with Tourism WA and Tourism NT, this campaign will be reaching the German and Swiss markets to drive visitation along the Savannah Way, from Cairns to Broome. Contact Inka van Baal.
EUR: Boomerang and Singapore Airlines campaign in collaboration with TEQ live January – June 2024. Contact Elisabeth Petersen.
EUR: Best of Travel Group x Singapore Airlines in collaboration with TEQ live January – June 2024. To make the most out of this campaign, contact Inka Vanbaal.
EUR: Camperdays live from January – June 2024. To make the most out of this campaign, connect with Raphael Meese.
EUR: Tourlane live from January – June 2024. To make the most out of this campaign, connect with Karan Malhotra.
EUR: Kilroy International live from May 2024. To make the most of this campaign contact Product Manager, Brian Samuel.
UK
UK: Trailfinders campaign in collaboration with TEQ and TA live August 2023 – 30 June 2024. Ensure your products are loaded withTrailfinders by contacting Lauren McLeod for accommodation and Philip Orchard for experiences.
UK: Flight Centre campaign in collaboration with TEQ live October – 22 November 2023. (Retargeting paid social is Jan 2024 – Feb 2024). Ensure your products are loaded with Flight Centre by contacting Charlotte Tolley.
UK: If Only campaign in collaboration with TEQ live October – 30 November 2023. Ensure your products are loaded with If Only by contacting Susan Greenhorn.
UK: First Class Holidays live from January 2023 – June 2024. To make the most out of this campaign, connect with Ali Hampton.
UK: Singapore Airlines (SQ) in collaboration with TEQ live March – April 2024. Working Classic FM radio network and a digital and social SQ campaign to drive bookings ex-UK for Singapore Airlines flights into Cairns (SIN-CNS).
USA
USA: Goway Travel Campaign in collaboration with BEDA live from September 2023 – March 2024. To make the most out of this campaign, connect with Goway’s Product Manager, South Pacific Meghan Boyd.
USA: Down Under Endeavours (DUE) in collaboration with BEDA live from February – April 2024. Targeting high value American travellers to visit Australia, with Brisbane and Cairns packages. Ensure your products are loaded and up to date with DUE by contacting Sue Lassen.
USA: Swain Destinations in collaboration with BEDA live from February – June 2024 to promote the United Airlines flights to Brisbane and packages up to Tropical North Queensland. To make the most out of this campaign, connect with Swain’s Product Manager, Sarah DeBenedetta.
USA: United Airlines x United Vacations campaign in collaboration with TEQ live from February 2024 – June 2024. United vacations will drive flight and travel packages via San Francisco & Los Angeles – Brisbane and up to Cairns.
USA: HotelBeds campaign in collaboration with TEQ and DGC live from March – June 2024. HotelBeds will engage their sales team in USA & Canada to promote Queensland and educate advisors. Channels will include digital distribution across BedsOnline.com and HotelBeds.com.
NZ
NZ: House of Travel campaign live 22 January – 2 February and 18-28 March 2024. To ensure your products are loaded with House of Travel and that you’re making the most out of this campaign, contact Sarah Radtke (nee Hannah).
EASTERN MARKET CAMPAIGNS
China
CHINA: Guangzhou New Star International Travel live from October 2023 – March 2024. Includes tactical conversion-led activity and dedicated trade training throughout the Pearl Delta region of southern China. Product and experience updates can be sent to Kelson Tang.
CHINA: 6Renyou & Xinjie Holidays campaign in partnership with TEQ live from November 2023 – April 2024. Please send product and experience updates to Ms Liyan at 6Renyou and Ms Yaopei at Xinjie Holidays.
CHINA: China Southern Airlines Campaign in partnership with TEQ live from December 2023 – June 2024. Nine key distribution partners were selected to create awareness, develop itineraries and convert holiday visitors to travel to Cairns (via Brisbane) utilising the China Southern Airlines flights into Brisbane. To make the most out of this campaign contact these trade Partners:
- GZL, Cecilia Zhang
- Zuzuche.com, Olivia Wong
- Guangdong LY, Angel Lou
- Shenzhen CITS, Dan Zhuang WeChat: a31646823
- New Star Travel, Kelson Tang
- AU Kings Tour, May Lee WeChat: maylee_zscytsgz
- Shenzhen CEPT, Jason Ju WeChat: Lywz92312
- Guangzhou Comfort, Cathy Chen
- Shenzhen Earth Tourism
CHINA: China Eastern Airlines Campaign in partnership with TEQ live from December 2023 – June 2024. Five key distribution partners in Shanghai were selected. The campaigns aim to create greater awareness, develop itineraries and ultimately convert holiday visitors to Cairns (via Brisbane) by directly supporting China Eastern Airlines flights into Brisbane. To make the most out of this campaign contact these trade Partners:
- Shanghai Tongsheng, Hong Yi
- Trip Across Zhejiang, Wei Xu
- Shanghai Jingcai International, Mateo Wangchao
- Shanghai Mint, Hank WeChat: hank19
- CTG Travel
Japan
JAPAN: Hot Holiday campaign live from November 2023 to April 2024. Showcasing more than 100 tours/experiences in Cairns & GBR region.
JAPAN: Air Trip live from November 2023 to February 2024. Japanese online travel agents that sells Virgin Australia’s service since the new routes stated, and they are one of major seat fillers. Focusing FIT market through eDM, Editorial and its App based on heatmap and user-behaviour.
JAPAN: JTB FIT live from November 2023 to March 2024. One of major business providers to our regions returns. JTB seriously start to sell Cairns & GBR region by working with TTNQ, TEQ, TA and airlines. Our campaign’s main focus is Cairns mono tours. JTB is running online ads to lead customers to their over 300 retail outlets.
JAPAN: JTB West Japan Group live from December 2023 – June 2024.
JAPAN: Tobu Top Tours Group live from December 2023 – June 2024.
JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.
JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.
JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.
JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.
JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.
JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.
JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.
JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.
JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.
JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.
JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.
JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.
India
INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.
INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.
INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.
INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website, online and print advertisement, in regional languages.
Singapore
SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.
For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.
DOMESTIC CAMPAIGNS
For more information on TTNQ’s domestic campaigns, please contact [email protected]