WESTERN MARKET CAMPAIGNS
EUROPE
EUROPE: Australia à la Carte x Petit Futé is live from May to July 2024. Driving conversion in the French and European markets to broaden the dispersal across the TNQ region through a digital media campaign with Australie-à-la-Carte and Petit Futé. Contact Valérie Bourgeois.
EUROPE: Dertour Group/ Kuoni is live from September – 31 March 2025, the DERTOUR Group will elevate Tropical North Queensland as a top destination, making it a must-visit for travellers from Germany and Switzerland. By leveraging attractive travel packages and targeted marketing through key brands—DERTOUR, MEIERS WELTREISEN, and KUONI aiming to increase traveller conversions and drive bookings from the European market. Ensure your products are loaded with DERTOUR group.
EUROPE – Kilroy International is live from December 2023 – October 2024. Driving conversion through social marketing, tactical offers, and a competition to win a trip to Cairns and the Great Barrier Reef, Kilroy aims to establish Tropical North Queensland as the adventure capital of Australia and the top destination for the youth and student market.
EUROPE: Camperdays is live from 01 October 2024 to 28 February 2025. In partnership with TEQ, TTNQ is investing into a campaign with Camperdays; Europe and Germany’s largest online platform for renting out recreational vehicles worldwide with a major hub being in Cairns.
EUROPE: Australie-a-la-Carte is live from April – June 2025. This 100% digital campaign, featuring tailored package offers, aims to capitalise on the growing demand from French travellers for holidays in Tropical North Queensland, Ensure your products are loaded with Australie-a-la-Carte.
EUROPE: Australia Unlimited is live from October 2024– March 2025. Following the initial 2023–2024 campaign partnership, we are looking to build on that momentum by launching a new conversion campaign with Australia Unlimited Targeting high value German travellers to visit Australia, with Cairns and the Great Barrier reef packages. Ensure your products are loaded and up to date with Australia Unlimited.
EUROPE: QAS Holidays is live from October 2024 – February 2025, TTNQ and QAS Holidays aim to increase visitor numbers from the Netherlands and broader European market. The campaign will be executed in partnership with two of the largest travel companies in the Netherlands: TUI and The Travel Club. Ensure you have your products loaded with QAS Holidays.
EUROPE: Travel Essence is live from December 2024 – February 2025. In partnership with TEQ, TTNQ is investing in a campaign with Travel Essence, targeting high-value travellers from the Dutch and German markets. Ensure your products are loaded with Travel Essence.
EUROPE: Australia Tours is live from January 2025 – February 2025 in partnership with TEQ, aiming to inspire high-value German leisure travellers to explore Queensland. The campaign will highlight the diverse landscapes, luxurious experiences, and captivating attractions across the region, encouraging meaningful travel and boosting passenger numbers to Tropical North Queensland.
EUROPE: Best Of Travel Group (BOTG) & Dreamtime Travel – Savannah Way campaign is live from November 2024 to February 2025. In partnership with TEQ, TNT, TWA and this campaign will be reaching the German and Swiss markets to drive visitation along the Savannah Way, from Cairns to Broome.
EUROPE: Asia Voyages & Petit Futé is live from February to June 2025. Driving conversion in the French and European markets to broaden the dispersal across the TNQ region targeting HVT, families and self -drive through digital media and an editorial activity with Asia Voyages and Petit Futé. Please contact Florence Fichkhan.
EUROPE: Kilroy International Campaign live in April to June 2025. A campaign focused on social marketing (Facebook, Instagram, TikTok, YouTube) and re-targeted tactical offers to boost conversions and attract more visitors from the UK and Europe. Particular emphasis is placed in Denmark, Norway, Sweden, Finland, Iceland, the Netherlands, and Belgium. Kilroy aims to position Tropical North Queensland as the adventure capital of Australia and the premier destination for the youth and student market. Ensure your products are loaded with Kilroy International by contacting Brian Samuel.
EUROPE: Go Australia campaign live 1 April to 30 June 2025 will target Italian and European travellers to Tropical North Queensland. This digital campaign will focus on three themes , Go Australia for destination awareness, Go Camper for open-air adventures, and Go Scuba for diving experiences, the campaign aims to inspire exploration of the region’s unique offerings. Ensure your products are loaded, contact R. Chiesa.
EUROPE: Best of Travel Group live from August 2024 – 28 January 2025. In partnership with Townsville Enterprises this conversion campaign aims to raise awareness of and highlight the diverse possibilities of selected products for the Great Tropical Drive. It seeks to increase sales of BOTG packages while targeting potential free independent travellers, first-time visitors, and repeat customers.
UK
UNITED KINGDOM: Trailfinders is live from 1 August 2024 – 30 June 2025. TTNQ is upweighting the region’s exposure and conversion opportunities as part of an integrated national campaign with Tourism Australia and Tourism Events Queensland, covering print, social, digital, display, eDMs and store front advertising. Ensure your products are loaded with Trailfinders by contacting Lauren McLeod for accommodation and Emila Navato for experiences.
UNITED KINGDOM: If Only in collaboration with TEQ is live from October 2024 – December 2024. This campaign is set to maximise If Only’s extensive network and utilise existing partnerships to increase consideration and conversion for Tropical North Queensland.
UNITED KINGDOM: First Class Holidays in collaboration with TEQ is live from October 2024 – April 2025. TTNQ will partner with First Class Holidays and TEQ for a second year to target high value travellers across the UK market, to grow Tropical North Queensland visitation.
UNITED KINGDOM: TTNQ in partnership with TEQ and Travel Counsellors is live from October 2024 – March 2025. The campaign aims to leverage Travel Counsellors’ extensive network to boost awareness of Queensland, increase UK visitor distribution across its regions, and attract high-value customers to the area. Ensure your products are loaded with Travel Counsellors.
UNITED KINGDOM: If Only in collaboration with TEQ is live from October – December 2024. This campaign is set to maximise If Only’s extensive network and utilise existing partnerships to increase consideration and conversion for Tropical North Queensland.
UNITED KINGDOM: First Class Holidays in collaboration with TEQ is live from October 2024 – April 2025. TTNQ will partner with First Class Holidays and TEQ for a second year to target high value travellers across the UK market, to grow Tropical North Queensland visitation.
UNITED KINGDOM: Cathay is live from November – December 2024, TTNQ has partnered with Cathay Pacific to drive awareness and bookings of the Cathay service into Cairns, via Hong Kong. The targeted digital campaign will focus on programmatic display across the UK.
UNITED KINGDOM : Prestige Travel live from January – June 2025. TTNQ is partnering with Prestige Travel on a Conversion and Trade Engagement campaign, promoting the USPs of the TTNQ region and highlighting the enhancements it offers to an Australian holiday. The campaign will include agent webinars and a booking incentive. Make sure your products are contracted and loaded by contacting Jenny Taylor Page.
USA
USA: About Australia is live from 1 – 31 September 2024, in collaboration with Australia Zoo and the Sunshine Coast, this campaign aims to boost visitation, awareness, and sales for Cairns through itinerary packaging and targeted marketing also focusing on Jetstar’s MCY-CNS route. Ensure your products are loaded with About Australia.
USA: Goway Travel is live from 1 September 2024 to 28 February 2025. After a successful campaign in FY23-24, TTNQ is pursuing a second campaign to continue to drive visitation to the region from Canada and United States. To make the most out of this campaign, connect with Goway’s Product Manager, South Pacific Meghan Boyd.
USA: About Australia is live 01 – 31 October, in collaboration with Destination Gold Coast, Tourism Tropical North Queensland, and Fiji Airways to boost visitation, awareness, and passenger numbers to the Gold Coast and Tropical North Queensland. The campaign will particularly highlight the snorkelling and diving experiences at the Great Barrier Reef. Ensure your products are loaded with About Australia.
USA: Avanti is live from October 2024 – March 2025. In partnership with TEQ, TTNQ is investing in a campaign with Avanti, targeting high-value independent travellers to showcase the breadth and depth of Tropical North Queensland, and broader Queensland. Ensure your products are loaded with Avanti.
USA: Swain is live from October 2024 – June 2025. TTNQ is up-weighting the region’s exposure and conversion opportunities as part of an integrated national campaign with Tourism Australia and TEQ covering print, social, digital, video, EDMs and training in key markets of Canada and the US.
USA: Travel Answers Group is live from October 2024 – June 2025. TTNQ is upweighting the region’s exposure and conversion opportunities as part of an integrated national campaign with Tourism Australia and TEQ, in partnership with Brisbane Economic Development Agency covering print, social, digital, video, EDMs and training in the key markets of Canada and United States.
USA: TTNQ & Down Under Endeavours Campaign live from 1 February to 31 March 2025, promoting bookings for travel between 1 April and 31 December 2025. The campaign targets high value individuals through tailored itineraries featuring golf and special interest experiences across TNQ. Promotion will include a podcast and an agent incentive program to drive conversions to the region. Ensure your products are loaded with Shannon Bradley.
USA: ANZCRO Trade Engagement March 2025, Tourism Tropical North Queensland, with Cassowary Coast Tourism, Tourism Port Douglas, and ANZCRO, will host a recorded webinar targeting travel advisors in North America. The goal is to educate them about the depth of the Tropical North Queensland region, raise awareness, and drive conversions to TNQ.
USA: Fiji Airways live from March – June 2025. TTNQ has partnered with Fiji Airways to drive awareness and bookings from connecting Fiji Airways cities; Los Angeles, San Francisco, Dallas, Vancouver and their surrounding markets. Activity will include digital – Google, Microsoft, social – Meta, Pinterest, TikTok, eDMs, Connected TV and search advertising.
USA: United Airlines x ALG Vacations campaign in collaboration with TEQ live from April 2025 – June 2025. Apple Leisure Group (ALG) Vacations will drive flight and travel packages via San Francisco & Los Angeles – Brisbane and up to Cairns with United Airlines, utilising their Travel Advisors network. Advisors based in USA and Canada will include ALGV Corp, Blue Sky Tours, United Vacations, Funjet Vacations and Travel Impressions.
NEW ZEALAND
New Zealand: House of Travel is live from 20 – 31 January 2025 and 24 March – 4 April 2025. TTHQ has partnered with leading New Zealand travel company for a second year to leverage the direct flights with Air NZ ex Auckland (seasonal) and Jetstar ex Christchurch (year round), to drive incremental sales to region.
New Zealand: ANZCRO is live from 20 January – 30 April 2025. ANZCRO is a trusted Australian and New Zealand wholesaler working with agents across both markets. ANZCRO has strong relationships with all New Zealand travel agents and is another great opportunity for TTNQ to grow the New Zealand market, through B2B and B2B2C activity.
New Zealand: Helloworld Travel is live from 24 February – 23 March. The campaign will be connecting with their 366 travel agent partners throughout New Zealand to increase awareness of breadth and depth of experiences across Tropical North Queensland, and drive conversion through leveraging the direct services with Jetstar (year round) and Air New Zealand (seasonal).
NEW ZEALAND: YOU Travel, is live from March to April. YOU Travel is under the First Travel Group as the retail brand and consists of 22 YOU branded offices in New Zealand and 23 independent travel outlets, all specialising in high-end boutique travel. The campaign will incorporate trade training to broaden knowledge of luxury travel in TNQ across their retail partners and conversion focused marketing through digital, social, eDMs, website and NZ Herald.
New Zealand: Jetstar campaign is live from 3 – 7 April. The activity will be upweighting TNQ coverage and conversion as part of a broader Jetstar tactical campaign. This campaign will support the launch of the new Christchurch to Cairns services with Jetstar, commencing 2nd April and flying three times per week, year-round.
