What is Tourism & Events Queensland’s Best of Queensland Program?
The Best of Queensland Experiences Program (BOQEP) is an innovative program run by Tourism & Events Queensland that reviews and recognises tourism experiences that consistently deliver an exceptional customer experience.
The program is based on an independent set of criteria that incorporates online customer reviews, your online booking platform, the consistency and engagement on your social media, supporting your regional or local tourism organisation and being an accredited business.
All operators with an Australian Tourism Data Warehouse (ATDW) listing are assessed annually and receive an individual report providing valuable insights on consumer perceptions of their experience to drive business performance. If you need to refresh your knowledge on the Best of Queensland Experiences Program and how the scoring process works, click here.
Tourism Tropical North Queensland have been working with the training team at Tourism Tribe to create a series of pre-recorded videos and workbooks to help our region improve their scores.
The videos are a great resource for any operators to make sure they are following the current guidelines for best digital practices.