Research and Statistics
Tourism marketing trends are continually changing. TTNQ gathers the latest available tourism research and statistics to help you make better informed business decisions.
Tourism Market Research
> Japanese Multi-Generational Travel Trends
Travel Habits and Behaviours of Generation Z, Millennials, Generation X, and Baby Boomers
Prepared by Expedia Group Media Solutions
Tourism and Events Queensland
Tourism and Events Queensland (TEQ) provides tourism research and insights to a variety of stakeholders which can assist decision-making and strategy development.
> Research & Insights
> The TEQ Blueprint
Tourism Australia
Explore tourism statistics, including international visitor arrivals and international visitor spend.
> Research & Insights
#ExploreTNQ
The road less travelled… straight to one of Queensland’s steepest climbs… #WalshsPyramid. This Grade 5 track is steep and difficult, but the views make up for it.
🎥 @w.said77
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia
ID A drone shot looking down a narrow road lined with sugarcane fields, leading towards Walshs Pyramid, a steep, pyramid-shaped mountain

This reef local has nailed the art of midweek energy conservation. Zero meetings. Maximum chill.
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia
🎥 @downundercruiseanddive
ID A green sea turtle resting on the coral floor of the Great Barrier Reef with its eyes partially closed.

Proof that Tropical North Queensland doesn’t do “ordinary”. 💧 This electric blue beauty is the #CardwellSpaPool, nature’s answer to a plunge pool, and yes, the colour really is that good.
But heads-up… this brilliant hue is seasonal. Your best bet? Visit just after the summer rains. That is when there is still enough flow to keep things fresh, but the water level starts to drop concentrating the minerals that give it that unreal blue.
📸 @runamuc_adventures
#exploreTNQ #explorecairnsGBR #thisisqueensland @australia @queensland @cassowarycoastaustralia
ID A woman relaxes in a natural rock spa at the edge of the vivid blue Cardwell Spa Pools in North Queensland. Surrounded by lush rainforest, the mineral-rich water contrasts strikingly against the earthy rocks and green foliage.

Golden hour hits different when you are perched on the edge of paradise 🌴 in #portdouglasdaintree. Tag 👇 the friend who would be first to bring the cheese platter.
📸 @amys.camera.lens
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree @shaolinportdouglas
ID Aerial view of a grassy headland lined with palm trees at sunset, with people relaxing on the lawn. A red-sailed boat floats on the ocean in the background under a pink and orange sky.

Weekend forecast says 100% chance of stars and this sky? Brought to you by zero light pollution and one epic outback escape. Who’s packing the telescope?
📸📍@mountmulliganlodge
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @visitmareebashire @athertontablelands
ID A person stands under a dazzling night sky illuminated by the Milky Way, holding a light that beams upward. Silhouettes of trees and distant hills frame the horizon, captured at Mount Mulligan Lodge.

Warning: staring directly at this waterfall may cause spontaneous road trips. Millaa Millaa Falls is one of the most photographed waterfalls in Australia, and when you get a view like this, it’s easy to see why.
Add it to your @athertontablelands trail and pack your swimmers (you’ll thank us later). @queensland @australia #cairnsgbr #exploretnq #athertontablelands ID Frontal view of Millaa Millaa Falls cascading into dense tropical greenery, framed by rainforest foliage.

Dress code…barefoot? Say no more. 😉 This isn’t just lunch with a view, @lizardisland is a private island escape where the only way in is by plane, yacht or chopper. Who`s adding this to their wish list?
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia
ID: The image shows a white sand beach edged by turquoise waters, where a woman enjoys a picnic. A boat floats in the bay nearby, hinting at the island’s remote and exclusive appeal.

Silent, ancient and absolutely in charge. As ancient as the rainforest it inhabits, the estuarine crocodile is a living relic and a powerful reminder that in Tropical North Queensland, the wild still rules 👑🐊.
🎥 @josephine.wrt
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree
ID Aerial view of a crocodile swimming near the riverbank beside dense green mangroves in Tropical North Queensland.

Welcome to Cairns, the real #urbanjungle - where else can you go from rooftop bars to rainforest treks, laneway cocktails to coral reefs, all in one day?
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @wolf_lane_distillery @mexicairns @crystalbrookriley @oaks_hotels @hemingwaysfnq
ID This video highlights Cairns’ food and drink scene, showcasing a variety of dishes and drinks at different venues. It features close-up shots of fresh seafood, cocktails and gourmet meals, with people enjoying their food in outdoor settings.

Need a holiday? ☀️ From reef dives to rainforest ziplines, sand cay strolls to river drifts, that holiday feeling hits different in Tropical North Queensland. So go on, consider this your official permission to ‘celebrate’ tropical paradise.
#QueenslandHolidayFeeling #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree @athertontablelands @cassowarycoastaustralia @visitmareebashire
ID A series of travel clips through Tropical North Queensland including a person bungy jumping, a group drifting down a river on red rafts, couples laughing under palm trees, snorkelling on the Great Barrier Reef, dolphins leaping from the water, a remote sandy cay, and scenic views of coastal islands, the Daintree Rainforest and Kuranda Scenic Railway.
