TTNQ Strategic Direction 2020/2021

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

For the destination to be known as one of the world’s most responsible tourism destination, supported by industry and our community.

Destination Mission

Rebuild the regions visitor economy better than before with a focus on sustainable growth in leisure tourism and business events, through innovation, efficient use of resources, and effective destination marketing under a unified brand.

Organisation Vision

For TTNQ to be recognised as a result’s driven, highly valued and respected organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing.

Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Spend: Drive visitor arrivals, nights and spend per person.
  • Sustainability: a sustainable approach to growth focussing on seasonality, dispersal, and recognising sustainable practice.
  • Satisfaction: with the results we achieve from members, visitors, our community, and our staff.

TTNQ Values


  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth


  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest


  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions


  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition


  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate


It's not every day you get to crawl through a spectacular cave system without a guide ⛰🔦 But in #Chillagoe that's exactly what you can do 🏜The Chillagoe-Mungana Caves began to form 400 million years ago when the landscape was covered by a shallow sea 🌊⛰️ No, you won’t find batman hiding out in here, but you might be lucky enough to spot some bats! 🦇 Ripe with natural & cultural heritage, this incredible place is only a 3hr drive from #Cairns on the @athertontablelands 🚙
​📸 @theramblerco #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
Tropical vibes for tropical lives 🐚🌺 There’s no better place to kick back & relax than on a sand cay in the middle of the @gbrmarinepark ✨ Get the full rockstar experience& have your perfect picnic on #VlasoffCay with @nautilusaviation or @gbrhelicopters 🥥🍉
​📸 @aquilina_nikki #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #summergreat
BOATS BOATS BOATS ⛵️ We don’t know about you, but in @tropicalnorthqueensland, we’ve got a thing for boats 🌊🐚 On a @gbrmarinepark adventure with @passionsofparadise, things will be smooth sailing ✨☀️ In case you were wondering, their boat is ferry impressive, certainly one of the most boatiful around 😉 It’s time to mast-er the seas 🐠⚓️
​📸 @flyingwitherin #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
It’s the flipping weekend 🌊🤸‍♂️ There’s nothing quite as majestic as manta ray performing circus tricks on the @gbrmarinepark 🐚✨ This fancy fella was spotted near #FourMileBeach in @portdouglasdaintree ☀️🏝
​📸 @reef.wanderer #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #summergreat
There’s nothing better than standing in the warm summer rains of @tropicalnorthqueensland ☔️ But there’s more to @mossmangorge than just a pretty picture 🌿 Here you’ll find over 50,000 years worth of Kuku Yalanji history & culture 👣🌺 Head off on a Dreatime Walk or welcome to country with Traditional Owners, peruse the gallery, take a dip in the cool waters & sample the local food at the cafe 🦋🎨

⚠️ Remember, rising waters & rapids can occur in this area, especially with heavy rain. Please ensure you follow all warnings & take extra precaution when in or around water ✨
​📸 @_jessica.mae #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
If you like crisp, freshwater swimming holes lined with granite boulders & surrounded by tropical rainforest then we’ve found the perfect place for you ✨🌿 Welcome to the iconic #BabindaBoulders, made even better if you add some bright floaties - giant pink flamingo anyone? 🦩 Maybe a unicorn 🦄 There are picnic and barbecue facilities here, so pack some lunch and make a day of it! 🧺🍉
​📸 @jamesvodicka #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
A little birdie told us there's something going on along the @savannah_way_australia 🤔🌿 Welcome to @talaroohotsprings, @tropicalnorthqueensland's newest camping and caravan experience 🏕Stay & discover the stories of the Ewamian people of #Einasleigh 👣 Learn about the natural & cultural jewel on the banks of the #EinasleighRiver, Talaroo Hot Springs 💦☀️ 
​Opening May 2021 ✨
​📸 @talaroohotsprings #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
From where we’d rather be🛁✨ As we’re sure you’re already aware, @tropicalnorthqueensland is home to some pretty monumental mountains 🌄🌿 But #MountMulligan is definitely one of the most paparazzi-worthy 📸🤩 Tucked away in her giant shadow is the breathtaking @mountmulliganlodge 😍 With stunning scenery & luxury living you’ll never want to leave 🌅🙏
​📸 @jamesvodicka #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia
Chasing a scenic spot to relax & recharge? 🤔 We know just the place! 🙌 Say hello to the stunning beachside village where luxury & relaxation reign supreme ☀️🍹 After innovative dining? Try @nunurestaurant 🥭🌺 Beachfront spa? @alamandaspapalmcove 🏝🧖‍♀️ Or maybe you want to discover #PalmCove’s colonial charm 🌸 Then stay the night at @reefhousepalmcove 🐚✨
​📸 @exploreshaw #exploreTNQ #explorecairnsGBR #summergreat #thisisqueensland #seeaustralia