TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Say hello to the breathtaking #WauaIslet, located just off #MerIsland in the Torres Strait 🏝🐚 There are very few relatively undiscovered places left in the world, so it’s pretty incredible that one lies just off the coast of @tropicalnorthqueensland 💫 With white beaches, volcanic peaks, lush forest & rocky inlets the #TorresStrait is nothing short of amazing 🌴🦋 The beautiful turquoise waters are home to an array of marine life & the islands’ rich history is unlike any other 🐠👣 When the time comes, you won’t want to miss this amazing place ☀️​
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📸 @startinsomewhere #seeaustralia  #explorecairnsGBR #exploreTNQ #thisisqueensland
Yeah, yeah, we know you've seen #MissionBeach a lot lately 🏝 But how could you possibly get sick of looking at something so stunning? 💫🐚 
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​Snuggly tucked along @tropicalcoastqueensland, Mission beach & its 14 kms of golden beaches are one of @australia’s best-kept secrets & we’re about to tell you why ☀️ It’s not just sandy shores & nearby islands, we’ve also got river rafting, cool spa pools, hidden alcoves & a chocolate factory just to name a few 🦋

Click the bio link to find out more about Mission Beach 👆
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​📸 @overlandtravellers #explorecairnsGBR #exploreTNQ  #seeaustralia #thisisqueensland
Who knew baby bats could be so cute?! 😍 This 7 month old spectacled flying fox belongs to an endangered species - one of many species found around @tropicalnorthqueensland 🍃 Discover the different species, how they are cared for & the importance of bats in the ecosystem on a tour at @TolgaBatHospital 🦇
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​What started as an adoption process of just two bats has turned into the Tolga Bat Hospital, with the team rescuing over 1000 orphaned & displaced bats each year! Whether you join a tour, offer a donation, pick up something from the gift store or become a member of the hospital, you can leave the @athertontablelands knowing you’ve contributed to the survival of the species ✨ 
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​#exploreTNQ #explorecairnsGBR  #seeaustralia #thisisqueensland
No matter how many times you see it, a beautiful snap of the famous #MillaaMillaaFalls is undeniably breathtaking 💦🍃 This @wettropicsworldheritage listed 18m plunge is the centrepiece of what’s known as the Waterfall Circuit 🚘🌴 While you’re here, don’t forget to explore the other gems of the @athertontablelands - #ZillieFalls & #EllinjaaFalls just to name a few 💫 

Keep your eyes peeled for an electric blue Ulysses Butterfly fluttering about on your travels 🦋
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​📸 @thebeachesaus #exploreTNQ  #explorecairnsGBR #thisisqueensland #seeaustralia
​If you've ever imagined what an underwater sunset would look like, the coral at #ospreyreef has to be pretty close 🌅 Want to check out this incredible dive site for yourself? Hop on a liveaboard experience with @mikeballdive for the ultimate @gbrmarinepark adventure ⛵️ With expeditions departing from #Cairns, ranging from 3-7 nights, there’s no shortage of excitement to be had 🤿 

If diving into the deep isn’t quite up your alley, you can still get your underwater fix on dry land at the @cairns_aquarium 🐠
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​📸 @summitstoseasphotography #exploreTNQ  #seeaustralia #thisisqueensland #explorecairnsGBR
Calling all adventure seekers! 🗣 If your idea of a good time includes bungy jumping from a 50m-high tower then you’re going to love @tropicalnorthqueensland 💫🌿 Reach new heights in #Cairns at @australia’s one & only bungy jump! 🤸‍♂️ Located just 20 minutes north of the city, you’ll be treated to views over the stunning Coral Sea as you jump or swing your way back to ground level 🍃🙌 
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​With the addition of a brand new experience on the way, this is where you discover REAL adventure 😉

📸 @thebucketlis #explorecairnsGBR #exploreTNQ #seeaustralia #thisisqueensland