TTNQ Strategic Direction 2022/2023

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Got your tropical hotel fix yet? Stay palm because we've got you covered 🌴

Nothing says holiday vibes quite like a poolside cocktail in @portdouglasdaintree 🍹☀️ If you’re craving a taste of tropics on your holiday to the north, head to @sheratongrandportdouglas & relax in the most luxurious hotel you’ll ever see 😍 Sit for a sip by the pool with the stylishly refurbished swim up bar, or try something from the fresh bites menu, full of local seafood & modern Australian cuisine 🦐🍊

📸 @sheratongrandportdouglas #exploreTNQ #exploreCairnsGBR #thisisqueensland #seeaustralia #portdouglasdaintree
Is this heaven? Not quite, but @lizardisland is pretty close! 😍💭

Imagine a luxurious getaway to a secluded island with epic hikes, crystal-clear water, vibrant coral reefs and more 🙌 🏝

Let us know your favourite tropical island activities? 👇

📸 @thegreenertwo #exploreTNQ #exploreCairnsGBR #thisisqueensland #seeaustralia
#MillaaMillaaFalls just gets better every time! When you're visiting the @athertontablelands next, don't forget to add this glorious waterfall to the bucket list 😍🌴

📸 @_fairytalegirl #exploreTNQ #exploreCairnsGBR #thisisqueensland #athertontablelands #seeaustralia
Here in @tropicalnorthqueensland we’re incredibly lucky to live alongside some amazing creatures, but it’s important to know how to stay safe while you’re exploring! 🌴🐊

Our friends at @cairnszoom are here to show you how to be crocwise in crocodile country 🙌

#exploretnq #explorecairnsgbr
Welcome to paradise or what we like to call @thalabeach 😍 This unique Nature Reserve is located between Cairns & @portdouglasdaintree and is home to over 700 coconut palms 🌴🥥 If you're looking for a slice of the tropics, look no further ☀️

📸 @janevisuals #exploreTNQ #exploreCairnsGBR #thisisqueensland #seeaustralia #portdouglasdaintree
Did you know that @australia used to be largely a rainforest-clad continent? 🌿🌱 The @wettropicsworldheritage rainforest is the oldest remaining patch of this ancient forest, estimated to be over 180million years old 😲  That’s why you’ll find some of the most primitive flora & fauna species here. In fact, there are 700 endemic species within the World Heritage Area that can’t be found anywhere else in the world 🌏

📸 @reubennutt #exploreTNQ #ExplorecairnsGBR #thisisqueensland #seeaustralia
Say hello to island time at @bedarraisland 🌴💆

This exclusive paradise is just waiting to shower you with incredible activities, brilliant food & breathtaking views over the @gbrmarinepark 🥰🥂

📸 via @bedarraisland #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast