TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

A picnic under the palms might just be the perfect way to end your weekend 🌴🧺 You can stop looking for a place to go, we’re found paradise right here in @portdouglasdaintree ✨🌺 Say hello to #RexSmealPark, with unobstructed views over the Coral Sea this is one of the best spots to kick back & watch the sunset from 🌅 
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​📸 @discovering_port_douglas  #thisisqueensland #explorecairnsGBR #seeaustralia #exploreTNQ
The view of #EmeraldCreek that you might not have seen ✨🌌 This stunning @athertontablelands gem (get it? 😉) is one of the most photogenic spots around 💦 With breathtaking walking trails & awe-inspiring views of the valley, plus the unmissable #EmeraldCreekFalls 🙌 To get here from Cairns, head off along the Kennedy Highway towards Mareeba for about an hour 🚙

📸 @evjocks #exploreTNQ #thisisqueensland  #explorecairnsGBR #seeaustralia
Rainforest & rapids & reefs, oh my! 🌿 

Looking for adventure? @tropicalnorthqueensland has got you covered 🪂 Discover fresh fruit at @rustysmarkets, then make your way through rapids & rivers with @cairnsadventuregroup & @babindakayaking 🛶 Don’t forget to spend some time winding down with a few drinks at @saucecairns 🍹

Your adventure starts now! Click our bio link for more great ideas 👆

📸 @jamesvodicka #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Happy World Oceans Day! 💙

With the @gbrmarinepark right on our doorstep, what better place to celebrate the wonders of the ocean? 🌊🐠 

Did you know that the Great Barrier Reef is the world’s largest reef system? 😲 It’s home to an incredibly diverse range of marine life, including some prehistoric creatures & corals that are millions of years old 🐚

Find out how you can help protect the reef by clicking our bio link 👆
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​📸 @__zanewilson #explorecairnsGBR #thisisqueensland #seeaustralia  #exploreTNQ
Happy birthday @queensland! 🎉

Celebrating Queensland Day under the stars in #MissionBeach ✨🌴 

There’s a lot to love about our beautiful state, especially in @tropicalnorthqueensland 🙌 We’ve got the @wettropicsworldheritage listed rainforest & @gbrmarinepark in our backyard, vast outback landscapes, incredible culture & some amazing wildlife 🌿🐨 What’s not to love 😉

Is this your favourite place in Queensland? 🦋
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​📸 @gattinicolas #thisisqueensland #exploreTNQ  #seeaustralia #explorecairnsGBR
Don’t mind us, we’re just daydreaming about the postcard-perfect @fitzroyisland 🐚☀️ This quintessential tropical island National Park holds the title of one of the top beaches in the country 🏖 #NudeyBeach boasts incredible views, refreshing water & one of the most photogenic coral shores around 🏝 Remember, Nudey by name only so keep your clothes on 🤭👙

Have you visited Fitzroy Island yet? ✨

📸 @theramblerco #thisisqueensland #explorecairnsGBR #seeaustralia  #exploreTNQ
Natural beauty at its finest ✨🏖 Just a few hours drive north of Cairns, in #CapeYork, lies the breathtaking #ElimBeach ☀️ Setting up camp at @eddiesbeachcampground means you’re in the perfect position to visit the awe-inspiring Coloured Sands ✨ Only accessible by 4WD at low tide, the famous Coloured Sands are a bucket list sight for everyone who visits the area. ⚠️ Remember to stay safe while visiting. Look after yourself & this natural landmark 🧡

📸 @jensenxjade #seeaustralia #exploreTNQ #thisisqueensland  #explorecairnsGBR