Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

• Share of Voice: increase awareness and engagement with our story through our partners.
• Share of nights: Drive visitor arrivals, nights and spend per person.
• Spend Year-Round: driving year-round visitation, dispersal.
• Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

Professionalism

• Personal grooming and presentation professionally appropriate to your role
• Delivering quality outcomes within set timeframes
• Demonstrating a strong work ethic to deliver quality outcomes
• Communicating clearly
• Behaving in a fair, logical and consistent manner
• Proactively supporting the mission and vision of the company
• Promoting self development and team growth

Leadership

• Actively supporting TTNQ values
• Valuing individuals input equally
• Demonstrating active listening by;
  o allowing someone to speak without interrupting,
  o listening to what’s being said and providing a meaningful reply to ideas and opinions
• Being dependable
• Being empathetic
• Being honest

Collaboration

• A willingness to work together as a team
• Actively seeking opinions from other team members
• Being actively involved in group discussion and looking to solve team problems
• Volunteering to assist with components of teamwork
• Actively listening to all team member’s contributions
• Acknowledging individual team input
• Supporting team decisions

Respect

• Consistently communicating in a positive and open manner
• Showing consideration, understanding and respect for the team and stakeholders
• Having respect for diversity by embracing differences in talents, strengths and weaknesses
• Embracing positive recognition

Creativity

• Encouraging creativity to develop fresh ideas
• Facilitating creative and collaborative ideas
• Supporting creative and constructive debate