TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Dive into adventure! 🐠🌊 
Grab your snorkel and discover the ocean friends of @tropicalnorthqueensland, home to over 9,000 species! 🫧✨ 
It’s going to be a turtle-y awesome experience! 🐢💦

🎥 @jadeexplores  @thedivingholliday 
#thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #greatbarrierreef 
[ID: Video of ocean life on the Great Barrier Reef featuring a turtle swimming towards the camera, colorful coral gardens, and a clownfish moving among the corals.]
If there’s one thing we know, kids love the beach…and so do we! 🙌🏝

Say hello to Mission Beach in the @cassowarycoastaustralia  14km of stunning sandy shores linking 3 beaches & 4 seaside villages, including a few you may never have seen before ⛱ Whether you’re looking for a relaxed hideout or an adventurous getaway, Mission Beach has something for you! ⛵️🌺

📸 @scene.by.us 
 #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast 
[ID: An image of a mother and her two sons standing on a curved palm tree at Mission Beach, with stunning views in the back ground.]
Every road leads to breathtaking views of Walsh’s Pyramid ⛰️

No matter which direction you face, this iconic peak in Tropical North Queensland never ceases to amaze. 🌿

📷 @ourcoastinglife 
#explorecairnsGBR #thisisqueensland #seeaustralia  #exploretnq #explorecairnsgbr 
[ID: An image of a woman next to a van, walking towards the towering Walsh's pyramid surrounded by lush greenery.]
Take it all the way to the top with the dusty, red roads in Cape York 🚘🌴

🎥 @olivethetroopy 
#exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia #roadtrip #capeyork 
[ID: An aerial video of a 4WD driving down a long dirt road with australian bush on either side in Cape York.]
Welcome to the jungle 🍃—aka the Daintree Rainforest, part of the Wet Tropics World Heritage Area in @portdouglasdaintree , which is 30 million years older than the Amazon Rainforest! 🦕🌴

📸 @wunez 
 #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #portdouglasdaintree #TropicalNorthQueensland #daintreerainforest 
[ID: An aerial image the the Daintree Rainforest, mist through the valley with the sun light beaming onto the landscape.]
🕰️ Travel back 400 million years with a trip to the Chillagoe-Mungana Caves! 🌊⛰️ 

This ancient wonder was once a shallow sea full of calcareous mud and coral reefs, now tilted into stunning vertical formations. 🦇
Keep an eye out for bats—no superheroes here, just epic nature! 🌿
Only 3hrs  from #Cairns on the @athertontablelands 🚙

 #thisisqueensland  #seeaustralia #exploreTNQ #explorecairnsGBR #chill #thisisqueensland #seeaustralia #exploreTNQ #explorecairnsGBR #chillagoe 

[ID: A image of a 4WD on a dirt track surrounded by lush grass and termite mounds, with towering limestone rock formations in the background.]
Becoming a Guardian of the Reef means you’re not just a traveller, but a champion for our ocean!🏅🪸
 
Dive in, explore, and unlock exclusive rewards as you learn about the Great Barrier Reef.
 
Understanding your impact on the reef, is the first step in acting with greatness 🪸🐠

Become a guardian today! Link in @tropicalnorthqueensland Bio🌴
 
#greatbarrierreef #australia #seeaustralia #thisisqueensland #exploreTNQ #explorecairnsGBR #GOTR #GuardianofTheReef
[ID: The image shows a snorkeler swimming above a vibrant coral reef, surrounded by small fish. The text reads: “Become a Guardian of the Reef]
Welcome to the oh-so-sweet Great Barrier Reef Drive 🚙 

Winding between #Cairns and @portdouglasdaintree , this epic drive offers incredible views of two world heritage icons 🌿🐠 Gear up to explore spectacular coastline, secluded beaches, charming holiday towns & ancient rainforest 🦋🐚 

🎥 @_kln_ #exploreTNQ #explorecairnsGBR #palmcove #portdouglasdaintree [ID: This video showcases drone footage of the Great Barrier Reef Drive, including a palm tree silhouette at sunset, cars traveling along the coastal road between rainforest and ocean, and aerial views of the ocean illuminated by the setting sun.]
Forget slip ’n’ slide in the backyard, get yourself to a natural waterslide at Josephine Falls 🌺💦

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #tropicalnorthqueensland
[ID: The image shows people enjoying the natural water slide at Josephine Falls. The water flows over smooth rocks, surrounded by lush green trees, with a lively and fun atmosphere.]
Discover the breathtaking beauty beneath the surface of the Great Barrier Reef in Tropical North Queensland with @@wavelengthreefcruises , departing from Port Douglas. 🌊✨
Dive into a world of vibrant coral gardens and abundant marine life—an unforgettable adventure awaits! 🪸🐠🧜🏻‍♀️ Plan your escape to paradise today.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #tropicalnorthqueensland
[ID: The image shows a snorkeler swimming through the colourful coral reefs of the Great Barrier Reef. The vibrant corals in shades of orange, red, and purple contrast beautifully with the deep blue water, creating a serene and captivating underwater scene.]