TTNQ Strategic Direction 2023 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy. Our bold ambition by 2025 is to grow the value of the visitor economy in the region to $5B, four years ahead of the 2021 forecasts.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Happy World Wildlife Day from our friend here at Granite Gorge Nature Park! 🦘🌴

#exploreTNQ #explorecairnsGBR
Discover the magic of Fitzroy Island this weekend 🌴✨

🎥 @fitzroyisland #exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia
Ever wanted to try something EPIC? @cairnswaterfalls is the place to do it! 🙌🌴

🎥 @thelocaleyeshow via @cairnswaterfalls #exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia
Join @katevanrooy’s Sunday morning adventure in #Cairns 🩵✨🌴

#exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia
What’s this? Well right now you’re looking at the world’s first ‘off-grid-on-reef’ 100% electric boat 🙌🐠

@sailawayportdouglas has upped the anti on reef sustainability with this project and are leading the solar charge for more sustainable boating in the tropics ⛵️

Who’s adding this to their bucket list? 🪸☀️ 

🎥 @sailawayportdouglas #exploretnq #explorecairnsgbr #portdouglas #thisisqueensland #seeaustralia
Sorry TLC, chasing waterfalls is a Tropical North Queensland favourite 🌴🩵

📍 Millaa Millaa Falls, @athertontablelands

📸 @travelsbyjam #exploretnq #explorecairnsgbr #athertontablelands
@LizardIsland coming in hot with some epic dolphin acrobatics 🐬

Have you ever spotted a dolphin on your travels to the tropics? Tell us where in the comments 👇

🎥 @pablocogollos_photography #exploreTNQ #exploreCairnsGBR #lizardisland #capeyork #greatbarrierreef
Hey @taylorswift your fans up north are literally jumping for joy that you made it to @australia 🙌 

We heard you had some free time this week, so why not spend it with another icon - the Great Barrier Reef in Tropical North Queensland? We’re only a quick 3 hours away ✈️🌴

#TSTheErasTour #exploreTNQ #explorecairnsGBR
We 🩵 waterfall season!

No matter how many times you see it, a beautiful snap of the famous #EllinjaaFalls is undeniably breathtaking 💦🍃 This @wettropicsworldheritage listed plunge is just one of the incredible stops along the Waterfall Circuit 🚘🌴 While you’re here, don’t forget to explore the other gems of the @athertontablelands - #MillaaMillaa & #ZillieFalls just to name a few 💫

📸 chloe_purchase.x #exploreTNQ #explorecairnsGBR #ThisIsQueensland #SeeAustralia