TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Barefoot bliss on Green Island. 🌴👣. This gorgeous #coralcay on the #GreatBarrierReef isn't just for day-trippers, it’s also home to @greenislandgbr, a luxury eco-resort where you can wake up to the sound of the ocean and explore the reef straight from your doorstep. 🏝️💙 📸 @_letsescapetogether_

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia 

ID A woman in a bikini and sun hat walks along the pristine shoreline of Green Island, leaving footprints in the soft golden sand. The turquoise water gently laps at the shore, while lush green foliage lines the beach under a clear blue sky.
Forget roses and chocolates 💘 Nothing says romance like a Victoria’s Riflebird pulling out all the moves. ✨ This dazzling display is the ultimate Valentine’s flex, as he fans out his glossy wings and shimmies his way into her heart. Who else is bringing this energy 😉  to their Valentine’s plans? 📍 Lake Eacham @athertontablelands 

🎥 @naidu_kumpatla 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID A male Victoria’s Riflebird performs an elaborate courtship display on a tree stump in the rainforest. He fans out his glossy black wings, revealing iridescent blue and purple hues, and moves rhythmically in a dance-like motion.
🍦 ‘Eat more ice cream’ - well, if you insist! 🤤 Come grab your happiness in a cone at @numi.icecreamery. Which flavour are you scooping up today?

📸 @food_vixen 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia  @visitpalmcove 

ID This image features a scoop of ice cream with vanilla on top and a berry mix on the bottom, served in a classic cone. The backdrop highlights a neon sign that reads “EAT MORE ICE CREAM” in pink.
Have you even visited #Port Douglas if you don’t have this view in your camera roll of #FourMileBeach? 

📸 @allaussiefolettas 

ID This image showcases the view from the top of Flagstaff Hill, overlooking a long stretch of beach. The foreground features tropical foliage, framing the expansive seascape below. 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia  @portdouglasdaintree #portdouglasdaintree
Not all diggers love the dirt. 🐜 In @tropicalnorthqueensland, our echidnas prefer cosying up in tree hollows instead of digging burrows, making the most of the rainforest’s complex root structures. 🥹

📸 @wolfekind 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @athertontablelands @portdouglasdaintree @cassowarycoastaustralia 

ID This image captures a close-up of an echidna in its natural habitat within the dense rainforests of Tropical North Queensland. The echidna is nestled among leaf litter and forest debris, showcasing its distinctive spiky coat as it navigates through the complex root structures typical of this lush ecosystem.
#CapeTribulation steals the show again. Ready to tick this view off your bucket list? Who’s coming? #DaintreeRainforest 💚 🤍

🎥 @mpezardsnell 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree #portdouglasdaintree @destinationdaintree 

ID A series of drone shots that sweep across the Daintree Rainforest and Cape Tribulation Beach.
POV: You found a quiet place in a loud world… 🌿 @rosegumswildernessretreat  offers eco-friendly treehouses nestled within the southern  @athertontablelands, where wildlife and ancient rainforest meet. 

📸 @rosegumswildernessretreat 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia #athertontablelands

ID: This video presents a glimpse into a quiet stay at Rose Gums Wilderness Retreat. It starts with a breakfast spread on a balcony overlooking dense rainforest, moves to a cosy dining area framed by green views, and finishes with a cassowary casually strolling by.