TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Immerse yourself in the rich First Nations cultures of Tropical North Queensland at @ShineOnGimuy from 3-13 October 2024! With mesmerising light sculptures, cultural dance, educational conversations, workshops, live music, and more – this is one event you don’t want to miss ✨👣
 
Make your trip a little more special by heading to the Great Barrier Reef aboard @DreamtimeCairns, cruise the Trinity Inlet around Gimuy (Cairns) with @Mandingalbay or explore further with one of our welcoming First Nations tour guides 🌴
 
#ExploreTNQ #ExploreCairnsGBR #ShineOnGimuy #QldMusicTrails #TropicsTrail
Would you ever eat a dinner prepared by a chef no taller than your fork? 🍴

Le Petit Chef and Friends is now delighting guests at DoubleTree by Hilton Cairns! Watch the worlds tiniest chefs cook up a storm that is as entertaining as it is delicious 🍽️✨
  
📅 Le Petit Chef and Friends is in Cairns for a limited time: Fridays and Saturdays, 6:30-8:00pm until the end of October. Don’t miss out – book your experience now! 

#exploretnq #explorecairnsGBR
Holy croc-amole 🐊

If there’s one place where spotting crocs is a crowd favourite, it’s Tropical North Queensland! There’s a lot to learn about these prehistoric creatures & around here you don’t just have to read it in a book! 🌿

Catch a croc presentation at one of our awesome wildlife parks, or try a wildlife spotting cruise to safely visit our scaly friends 🌴✨

You might even be lucky enough to spot one in the wild on your own travels, but remember to always be Croc-wise ⚠️

📍 Rinuirru (Lakefield National Park) is home to nine different Aboriginal clans - the Lama Lama and Kuku Thaypan peoples, the Bagaarrmugu, Mbarimakarranma, Muunydyiwarra, Magarrmagarrwarra, Balnggarrwarra and Gunduurwarra clans and some related families. 

🎥 @overlandtravellers #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #capeyork
Looking for some art that rocks? Look no further! 😉

Tropical North Queensland is home to a huge array of breathtaking Indigenous rock art sites, so we thought we’d bring you along to explore some in #Chillagoe ✨ 

There are two publicly accessible Aboriginal art sites here, the Wullumba and the Mundane site (pictured in post). We know Chillagoe is a great destination for all you history buffs, so why not make it a little more special with a trip to see this historic art 👣

#exploreTNQ #explorecairnsGBR #Indigenousrockart #rockart #naidocweek
Looking for something to do this weekend? We’re heading south to @cassowarycoastaustralia for an adventure near Mission Beach 🌴🦋 

See you there? 👋

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Road trips are a loved pastime around the tropics, and it’s no surprise why when we have famed spots like Attie Creek Falls along the way! Add this to your next road trip bucket list 🌴🩵

Remember! Attie Creek Falls is a seasonal waterfall, so time your trip for when there’s been a little rain about ☔️

🎥 @hears_the_melody #cassowarycoast #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR 

[ID: two women climb over boulders around a swimming hole. There is a thin waterfall flowing over brown rocky cliff into the pool below. There are bushy green trees around the edges of the frame]
Send this to someone who you’d take on a  @sailawayportdouglas sunset sail ⛵️🌅

🎥 @isabellawanders #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR #portdouglasdaintree

[ID: couple on sunset sail at Port Douglas, pouring champagne, eating from cheese platter and enjoying views over the blue coral sea]
In case you were wondering what your camera roll would look like after a trip to @mtmulliganlodge 🌴🏜️

This is the place where rugged meets luxury just 150kms north-west of Cairns 🌾 The 18km escarpment dominates the landscape with the lodge perfectly positioned to enjoy views over their weir towards the sandstone range. The lodge's fine attention to detail, breathtaking location & exceptional service has also helped to earn it a badge as a @luxurylodgesofaustralia 🥂📍

🎥 @jim_jam_911 #visitmareeba #athertontablelands #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR 

[ID: Short video clips of room at Mount Mulligan Lodge, kayaks next to lake, camouflage print truck, lodge bar, cows in a river, food, balcony bath tub and camp fire]