TTNQ Strategic Direction 2020/2021

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

For the destination to be known as one of the world’s most responsible tourism destination, supported by industry and our community.

Destination Mission

Rebuild the regions visitor economy better than before with a focus on sustainable growth in leisure tourism and business events, through innovation, efficient use of resources, and effective destination marketing under a unified brand.

Organisation Vision

For TTNQ to be recognised as a result’s driven, highly valued and respected organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing.

Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Spend: Drive visitor arrivals, nights and spend per person.
  • Sustainability: a sustainable approach to growth focussing on seasonality, dispersal, and recognising sustainable practice.
  • Satisfaction: with the results we achieve from members, visitors, our community, and our staff.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

#OakBeach really does have the whole package 🌿🐚 Tropical rainforest, white sandy beaches & crystal clear ocean views, check check & check ✅

Once you’re done exploring the beautiful beaches of @portdouglasdaintree, stop in at @thalabeach & go coco-nutty for the view 🌴🥥

We’ll see you there soon, right? 😉

📸 @steve_jl_photography #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
We’re taking the scenic route to #Cooktown, care to join us? ✨ The #BloomfieldTrack is a coastal 4WD track linking Cape Tribulation to Wujal Wujal & Cooktown & is full of spectacular views, creek crossings, secluded beaches, a rainforest archway & incredible wildlife 🦋🍃 

In the wise words of @coastal_drifters … always take the dirt road 🚗
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​#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Your action packed weekend awaits 🙌 It’s been a rough ride lately, but don’t worry, @cairnsadventuregroup is here to help 🛶🌊 If your idea of a fun-filled day includes rushing rapids & getting wet & wild, then #TullyRiver rafting is just the thing to get the adrenaline pumping & liven up your time in @tropicalnorthqueensland 🌿☀️

📸 @phlipvids #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Dreaming of an island escape? ✨🐚 Then @tropicalcoastqueensland is the place for you 🏝 It’s not all about mainland beaches in #MissionBeach ☀️ Just off the coast you’ll find a bounty of breathtaking islands just waiting to be explored 😍 Discover quaint island getaways like this one in your own boat or climb aboard an island tour & discover some unmissable places like @franklandislands ⛵️ 

📸 @no.ninetofive #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Happy Tuesday from our adorable friend Rosie 🥺 Did you know that the red-legged pademelon is the only ground dwelling wallaby that lives in the @wettropicsworldheritage rainforests? 🦘🍃 
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Rosie was rescued in #CapeTribulation & is now having a great time at @daintreeicecream 🍦🌿 (we know we wouldn't mind spending our days with an ice cream company 😉)
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#exploreTNQ ​#explorecairnsGBR #thisisqueensland #seeaustralia
Nestled deep within a 180 million-year-old rainforest, @mossmangorge is the unbelievably beautiful home of the Kuku Yalanji people ✨🌿 Before you explore the pristine waters of the gorge itself, or head off on a cultural experience in the rainforest, take some time to peruse the gallery & sample the local food at Mossman Gorge Centre 🍃🦋
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​📸 @luciemadra #exploreTNQ #explorecairnsGBR #seeaustralia #thisisqueensland
Have you ever dreamed of waking up on a volcano crater?! 🌋 Didn't know it was a thing? Let us introduce @mtquincan on the @athertontablelands 😲☀️ This luxury hideaway is the perfect romantic escape, designed specifically for couples (read, no kids!) 🥰 Each pole cabin features stunning views, fireplaces for those cool hinterland evenings and a double spa. Ahhh, the ultimate romantic trifecta! 💖🔥
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​📹 @phlipvids #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Gooood morning from #EllisBeach ☀️🌴 Who wouldn't mind taking a leaf out of @vanlifestraya's book and waking up here? ☕️ Located only 5mins north of #PalmCove on the #GreatBarrierReefDrive, you'll find the Ellis Beach Oceanfront Bungalows. @vanlifestraya recommend getting here early to secure an unpowered spot at the end right by the beach 🏖 If you're there on a Sunday arvo, pop down to @ellisbeachbargrill dollar oysters & live music 🦪 If not, they're open daily serving delicious meals, coffee & cold drinks of course 🍻
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​#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia