TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Get in girls, we're going hiking! 🌿

Can’t beat the views on #HinchinbrookIsland ! This might not be your typical tropical getaway, but it’s definitely just as good (some may even say it’s better)! ☀️🌴

🎥 @jancitapink

#explorecairnsGBR #thisisqueensland #seeaustralia #tropicalnorthqueensland 

[ID: Video montage of a group of women hiking around Hinchinbrook Island, including mountain views walking on the beach]
Happy World Cassowary Day! 🌿💙 

Celebrating our favourite tropical icon, Kevin the Cassowary! (Also our profile pic!)
Did you know the southern cassowary is found only in parts of Papua New Guinea and the northeast of Australia? That makes Tropical North Queensland the ultimate spot to catch a glimpse of these magnificent birds! 🌴✨

We don’t have @cassowarycoastaustralia  for nothing! 

 #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #worldcassowaryday  #cassowarycoast 
[ID: Image of a Cassowary with it’s chick in thick lush rainforest]
Filled with nothing but tropical rainforests, white sandy beaches & magnificent coral reef, Snapper Island truly is a treat for the eyes 🪸 🌴

Popular with twitchers, kayakers & campers, this stunning island is also part of the traditional sea country of the Kuku Yalanji people who continue to hunt & fish around the area today 🏝🌿

📷 IG / @kellerdiaries  #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #portdouglasdaintree 

[ID: An aerial view of Snapper Island,  showing a cove with crystal clear turquoise water and a sandy beach surrounded by palm trees and coastal rocks.]
🌴✨ Discover the magic of Kuranda! From lush rainforests to vibrant markets, this tropical gem in Tropical North Queensland has it all. 🦜🍃

#thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr 

[ID: Video montage of “Things to do in Kuranda” breathtaking view unfolds from the Skyrail, above lush rainforests and cascading Barron Falls. The vibrant Kuranda Markets nestled amgost the tree, then the Australia Butterfly Sanctuary create a magical atmosphere surrounded by butterlyflies. Views from the Kuranda scenic railway with the stunning backdrop of Tropical North Queensland.]
Sights of the Atherton Tablelands 🌿⛰️
Around here, you’ll be treated to an abundance of waterfalls, lakes, local produce and more! 
It’s time to explore the rolling hills that stretch for miles

🎥 @amys.camera.lens #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #TropicalNorthQueensland
#athertontablelands See less
Brb, busy falling for Nandroya Falls 🌴🩵

Found just a 1.5 hour drive from Cairns, this stunning waterfall is one of our favourites (and if you’ve been there, we’re sure you can understand why!) 🙌

📍 To get here, head south from Cairns along the Palmerston Highway. The waterfall lies just a short hike through the rainforest 🤩🌿

🎥 IG/ @isaakschiller 
#thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr 
[ID: A two-tiered waterfall cascades down with water flowing from a serene upper drop. It’s surrounded by lush greenery.]
Dive into adventure! 🐠🌊 
Grab your snorkel and discover the ocean friends of @tropicalnorthqueensland, home to over 9,000 species! 🫧✨ 
It’s going to be a turtle-y awesome experience! 🐢💦

🎥 @jadeexplores  @thedivingholliday 
#thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #greatbarrierreef 
[ID: Video of ocean life on the Great Barrier Reef featuring a turtle swimming towards the camera, colorful coral gardens, and a clownfish moving among the corals.]
If there’s one thing we know, kids love the beach…and so do we! 🙌🏝

Say hello to Mission Beach in the @cassowarycoastaustralia  14km of stunning sandy shores linking 3 beaches & 4 seaside villages, including a few you may never have seen before ⛱ Whether you’re looking for a relaxed hideout or an adventurous getaway, Mission Beach has something for you! ⛵️🌺

📸 @scene.by.us 
 #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast 
[ID: An image of a mother and her two sons standing on a curved palm tree at Mission Beach, with stunning views in the back ground.]
Every road leads to breathtaking views of Walsh’s Pyramid ⛰️

No matter which direction you face, this iconic peak in Tropical North Queensland never ceases to amaze. 🌿

📷 @ourcoastinglife 
#explorecairnsGBR #thisisqueensland #seeaustralia  #exploretnq #explorecairnsgbr 
[ID: An image of a woman next to a van, walking towards the towering Walsh's pyramid surrounded by lush greenery.]
Take it all the way to the top with the dusty, red roads in Cape York 🚘🌴

🎥 @olivethetroopy 
#exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia #roadtrip #capeyork 
[ID: An aerial video of a 4WD driving down a long dirt road with australian bush on either side in Cape York.]