TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Staying at a hotel just to sleep in a nice room? Nah, staying at a hotel to make full use of all the incredible amenities, like a takeaway picnic pack from @​reefhousepalmcove 🌴🧺 These perfect packs can be enjoyed wherever your heart desires, whether that's on the beach, by the pool, in-room or on a day out exploring our beautiful region ☀️🌊
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​#explorecairnsGBR #seeaustralia  #thisisqueensland #exploreTNQ
It might have been a rough ride lately, but not to worry, @cairnsadventuregroup is here to help! 🛶🌊 If your idea of a fun-filled day includes rushing rapids & getting wet & wild, then #TullyRiver rafting with @ragingthunder is just the thing to get the adrenaline pumping & liven up your time in @tropicalnorthqueensland 🌿☀️
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​#thisisqueensland #exploreTNQ #seeaustralia  #explorecairnsGBR #cassowarycoast @tropicalcoastqueensland
It’s not every day you get beautiful florals, bright green grass & a breathtaking lake all in the one photo 🌿🌊 If you didn’t already know, this is #LakeTinaroo on the @athertontablelands, a spot famous travellers & locals alike 📍 Swimming, skiing, walking, picnics & fishing (with a permit of course) are all popular activities here, with such beautiful scenery it’s not hard to see why 🙌🦋

📸 @zu.collins #thisisqueensland #explorecairnsGBR  #exploreTNQ #seeaustralia #athertontablelands
When you get the chance, this could be your own personal slice of heaven 🌴☀️ Say hello to one of the most beautiful palm fringed beaches you’ll ever see ⛵️🌴 #PalmCove is a tiny enclave of endless luxury beachfront hotels, fine-dining & relaxing spa retreats 🍝 

Will you be visiting soon? 🐚📍
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​📸 @wherenextnicole  #exploreTNQ #explorecairnsGBR #seeaustralia #thisisqueensland
Rain or shine we still love our hikes! 🥾☀️

There's nothing better than the view from the top of a mountain and you can check out this view on #MountBartleFrere, @queensland’s largest mountain 🌿⛰ If you're not too keen on the 15km trek over the mountain, don't worry, you’re spoilt for choice with a huge range of walks to suit every person & fitness level 🌴🏃🏻‍♀️

⚠️ Remember to check the weather conditions & only set out on hiking adventures when it is safe to do so.

📸 @jayroam_ #explorecairnsGBR #exploreTNQ #thisisqueensland  #seeaustralia #hiking
Don’t go to bed too early! Sunset at #KurrimineBeach is worth the wait 🌙💜 This is one of the few places in the region that you can access the reef straight from the shoreline at low tide, making the beach alongside #KingReef the main attraction 🌊 Keep your eye out along the shoreline & you might spot manta rays, turtles & other colourful marine life trawling the shallows 🐠🐢

Not only is Kurrimine Beach home to some incredible sandy shores, but there’s also beachfront accommodation, restaurants, cafes and even a winery 🍷

📸 @allards.across.oz #explorecairnsGBR  #exploreTNQ #seeaustralia #thisisqueensland