TTNQ Strategic Direction 2025 – 2028

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Skipping the supermarket for roadside fruit stalls. Doesn't get fresher than this 🥥

📍 @fromdaintreewithlove, @portdouglasdaintree 

🎥 @on_repart_quand 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
A little island calm goes a long way 🌊✨ Blue ocean, gentle waves and beautiful mornings on Russell Island.

🎥 @phlipvids 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
Need a reset? Nature has you covered 🌿🧡

📍 Emerald Creek Falls, @visitmareebashire 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
No winter blues here, just sunshine, saltwater and a school of Blue-green Chromis 🐠🩵

📍Great Barrier Reef, @downundercruiseanddive 

🎥 @dive_down_under 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
Float through the ancient tropical rainforest and discover the magic of nature with Back Country Bliss where adventure meets tranquillity 🌿✨

🎥 @amys.camera.lens  @backcountryblissadventures 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
The only question... how will you take the leap?! 👀🔥
Titanic? Deadman? Sparta kick? Pendulum? Skypark Cairns turns every jump into an adrenaline-filled adventure. 

🎥 @skyparkcairns 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
The easiest game of "Where's Wally?" ever played! 👀

A Maori wrasse on the Great Barrier Reef tends to stand out 🐠💙

📍@divers_den

🎥 @carlosrodriguez_photo 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia
@queensland @australia
Some mornings are worth waking up early for. Watching the sunrise drift across Mareeba from above with @hotairballooncairns is one of them 🎈✨ 

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia @visitmareebashire @queensland @australia
🌿 Today, on World Rainforest Day, we’re celebrating the world's oldest tropical rainforest right here in Tropical North Queensland!

Home to ancient trees, unique wildlife, cascading waterfalls, and landscapes that have existed for millions of years, this rainforest is a place unlike anywhere else on Earth.

Whether you're chasing waterfalls, exploring rainforest trails, connecting with culture, or simply taking in the beauty around you, every visit is a reminder of why these incredible ecosystems are worth protecting.

Happy World Rainforest Day 🌎💚

#exploreTNQ #explorecairnsGBR #queenslandholidayfeeling #seeaustralia @queensland