TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Around here, palm trees are your frond 🌴😉 If ever the statement “so much to do, so little time” rang true of a destination, #Cairns would be the place 🙌 With the @gbrmarinepark in our front yard & the @wettropicsworldheritage rainforest out the back, the best thing you could bring to your @tropicalnorthqueensland holiday is time ⏰🐠

Click the bio link to find out how you can spend your time in Cairns 👆
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​📸 @kate_duffy #exploreTNQ #thisisqueensland #seeaustralia #explorecairnsGBR
Beachy keen for this island paradise ☀️🌊 @fitzroyisland packs far more than meets the eye into it’s 399 hectares 🙌✨ With a resort, two restaurants, a national park & a whole lot of island activities to keep the family busy 🌅🏝 Here you'll be exploring the @gbrmarinepark from every angle 💫 Dive into snorkelling from the beach 🤿 Glide over the reef with a kayak, SUP or glass bottom boat 🚤 But don't spend all your time in the water! Grab your hiking boots or kick back on the beach 🐚
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📸 @allards.across.oz #explorecairnsGBR #seeaustralia #exploreTNQ #thisisqueensland
Like most good adventures, this one is 90% preparation & 10% perspiration (seriously, it gets hot up here 🔥) – so you’ll want to do PhD-levels of research before you make tracks up the peninsula 🚙 ​We might be coming towards the end of the cape season for this year, but that means it's the perfect time to start planning for next year! 🙌 If you're anything like @oneway___oranother one night at #AlauBeach might just turn into 5 🏕 ​But don't just take it from us, point your compass north & explore #CapeYork for yourself next season! ​
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 #seeaustralia #exploreTNQ #explorecairnsGBR #thisisqueensland
Imagine this ☁️... You're on a wild, uninhabited island, something like what you'd see in a Jurassic Park movie 🦖🌴 For a full 24 hours you're living off the island (or whatever snacks you brought along in your bag 😉) 🌿 You're camping on a secluded beach, right by the crystal clear waters, with mountains towering around you ⛺️🌊 This is all a reality on #HinchinbrookIsland (we hope you like hiking) 🌅
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Is this island adventure going on your travel bucket list? ✨
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📸 @schmidtdogg_  #seeaustralia #exploreTNQ #thisisqueensland #explorecairnsGBR