TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Is it a possum? Is it a monkey? No, it’s a climbing kangaroo! 🦘🌴 

@tropicalnorthqueensland is home to @australia’s only two species of tree kangaroos - the Lumholtz’s & the Bennett’s tree kangaroos 🌿☀️ These furry faces are notoriously elusive & difficult to spot, even more so because of their solitary nature. Males are known to be aggressive to others entering their territory but, they tend to hang out in the canopy & are most active at night, so you’ll count yourself lucky if you even spot one in the wild 😴✨ 

Best places to spot tree kangaroos? Rainforest areas on the @athertontablelands, like at @nerada_tea ☕️ Didn’t spot one on your travels? Head to @rainforestation or @wildlifehabitat to check out their resident roos 🙌
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​📸 @ginaleebradley #explorecairnsGBR #thisisqueensland #exploreTNQ  #seeaustralia
It's beginning to look like Christmas on the #CairnsEsplanade 🎄☀️ Palm trees are swaying, lights are twinkling & the decorations have been dusted off for another year as we count down the days until Santa arrives 🎅Where better to get a view of this magnificent tree than from atop Oaks Cairns Hotel at @oakandvinerestaurant? 🍹
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Did you see the Christmas tree light up last week? ✨​

​📸 @albuquerquedelma  #thisisqueensland #exploreTNQ #explorecairnsGBR #seeaustralia
Nothing beats the pastels of sunset at #FourMileBeach in @portdouglasdaintree 🌴🌅 This magical spot is one of @tropicalnorthqueensland's most famed beaches & it's not hard to see why ☀️Take to the sands by bicycle, hire a sun lounge & spend your day relaxing under the shade of an umbrella or take a dip in the calm waters ⛱🌺 Here you’ll also find the trailhead to Flagstaff Hill & plenty places to eat within walking distance 🌴 Anywhere you stay in Port Douglas is far from the beach, but there are a number of accommodation options where you’ll walk right out onto the beach 🐚✨
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📸 @tropicpilot_ #explorecairnsGBR #thisisqueensland #seeaustralia #exploreTNQ
There’s something sow amazing about gardens, right? 😉

If you’re a little bit of a green thumb, you might want to spend a little time exploring this beauty in Cairns 🍃 The Flecker Botanic Gardens are home to an incredible array of plants & wildlife (mainly birds, but we could watch them all day! 🦜) Try a tour of the garden, check out the visitor information centre & let the kids explore their inner nature fanatic with the fortnightly activity program for children under five - there’s crafts, stories, sing alongs & garden discovery walks! 🌿

If you’re looking for a little more action, just a short walk or drive down the road you’ll find the Tanks Arts Centre & the many arrow walking trails 🥾🎭

📸 @taegs_takes_photos #thisisqueensland #seeaustralia  #exploreTNQ #explorecairnsGBR
A new perspective on a old classic...like, really old 🌴🙌 If you’d prefer your history lesson taught outside the classroom, then point your compass west & get ready to step back in time ⏱👈 The Chillagoe-Mungana Caves began to form 400 million years ago when the landscape was covered by a shallow sea 🌊⛰️ No, you won’t find batman hiding out in here, but you might be lucky enough to spot some bats! 🦇 Ripe with natural & cultural heritage, this incredible place is only a 3hr drive from #Cairns on the @athertontablelands 🚙
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​📸 @toriemathew #thisisqueensland #seeaustralia  #exploreTNQ #explorecairnsGBR #chillagoe
They say you should always look up on your travels & this is why 👆🍃Explore the beautiful @athertontablelands with a hike along the #NandroyaFalls circuit, beginning just west of the Henrietta Creek camping area 🏕Not only is this a great spot for a hike & swim, but it's also one of the few places in the @wettropicsworldheritage rainforest that you can find the world's largest fern, the King Fern 🌱
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​📸 @denya.dean #seeaustralia  #explorecairnsGBR #thisisqueensland #exploreTNQ