TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Feel like brushing shoulders with a supermodel? Now you can, the supermodel of the island world at least 🏝 This quintessential tropical island National Park holds the title of one of the top beaches in the country 🏖 #NudeyBeach boasts incredible views, refreshing water & one of the most photogenic coral shores around 🐚✨ You can discover the island for yourself with @fitzroyislandadventures ⛵️ Don’t feel like leaving? Stay a while at @fitzroyisland resort 🍹

📸 @lolahubner  #explorecairnsGBR #thisisqueensland #seeaustralia #exploreTNQ
Some trees like to do things backwards ⏪ Located just a short drive from #Yungaburra on the @athertontablelands, this monster Curtain Fig Tree is estimated to be over 500 years old 😲🌳 Beginning as a seed dropped high in the canopy, the fig tree grows roots down towards the forest floor 🌱 Over time, these roots have strangled the host causing it to fall into a neighbouring tree 🍂 The vertical fig roots have formed a curtain-like appearance as the host trees rotted away, leaving a freestanding fig tree for you to admire 😍✨⁣

📸 @tour_de_filmm #explorecairnsGBR #thisisqueensland #seeaustralia #exploreTNQ
We talk a lot about the incredible sunrises up here, but have you caught a moonrise like this one before? 🌕✨ This is just one of the spectacular sights awaiting you at @jarramali_rock_art_tours 🌅 Get on country with Western Yalanji Traditional Custodian Johnny to explore ancient rock art, learn about bush tucker & medicine as you see first hand how Indigenous people have interacted with the land for thousands of years 👣

📸 @jilarapearl #seeaustralia #exploreTNQ  #explorecairnsGBR #thisisqueensland
If only every day could finish on a high like this 💫 This month only @yagurlitours has teamed up with @balloonaloft to trial a hot air ballooning experience over spectacular Gulf country 🌅✨ 

@australia’s largest salt pans can be found in #Burketown in the Gulf of Carpentaria, country of the Gangalidda & Garawa peoples. This incredible tour teaches guests about connection to the land & how the intricate weave of patterns & textures below closely resemble the beautiful art they create 👣🎨

Tours are scheduled daily, so this is your last chance to experience the beauty of the outback from a balloon basket (for now at least 🤫) ☀️

📸 @alittleatlarge #explorecairnsGBR  #thisisqueensland #seeaustralia #exploreTNQ
With the beach right at your doorstep, there’s no better place to catch a cool sunset than #PalmCove 🌅✨ Just a short 30 minute drive north of #Cairns, this tiny beachside village isn’t all about drop & flop 🌴🐚 Explore the town on foot, or choose a bike instead of car & buy fresh seafood for a sunset barbecue on the beach 🏖 You can hire a kayak & paddle right off the beach or take a tour to nearby Double Island 🍹🏝 The Palm Cove jetty is a great fishing spot, with plenty of Spanish mackerel, cod, whiting, stripeys & flathead to be caught 🎣
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​📸@ashleydobson #exploreTNQ  #explorecairnsGBR #seeaustralia #thisisqueensland
After shooting to stardom on social media in 2016, the #CardwellSpaPool has remained one of the most famous stops in @tropicalcoastqueensland thanks to its beautiful blue waters 💙🌿

If you’ve ever wondered what causes these bright blue waters, we’re here to help! The science behind the colour can get a little complicated but geological experts suggest that the blue colour is from the chemistry of the rocks & water resulting in high levels of dissolved magnesium & calcium in the water 👩‍🔬

To get her & check it out for yourself, hop in the car & head about 2.5 hours south of #Cairns to #Cardwell & follow the Cardwell Forest Drive to the spa pool 🚙💦

Click the bio link to learn more 👆
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​📸 @thedailyluxe  #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia