TTNQ Strategic Direction 2022/2023

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Lake Tinaroo might have one of our favourite campsite views ⛺️✨

📸 @jade_elise_collins #explorecairnsGBR #exploreTNQ #thisisqueensland #seeaustralia #athertontablelands
Imagine waking up to a view like that 😍🪸

📸 @reefencountercairns #exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia #greatbarrierreef
Riding with false killer whales at @lizardisland 🐬🏝

📸 @nico_scuba #explorecairnsgbr #thisisqueensland #seeaustralia #lizardisland
There's only one #DoubleIsland and it's not hard to see why we love it so much 🌴✨ You can paddle your way from @visitpalmcove to the island at sunrise with @palmcovewatersports or @pacific_watersports_palmcove 🛶🙌

Hot tip: We hear the best time do to it is during summer - don't forget your reef-safe sunscreen! ☀️

📸 @jworrall.photography #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #palmcove
It’s not every day you see something like this! 🤩

@underwater_images spotted this turtle just turtling around a huge fish ball at the Frankland Islands 🏝🐠

Have you ever seen anything like this? 👇

#explorecairnsgbr #exploretnq #thisisqueensland #seeaustralia
Once you make it to island time, you'll be having Fitzroy flashbacks for the rest of your life 😍☀️ This quintessential tropical island National Park is a must-do when you visit the tropics, our favourite spot? #NudeyBeach 🏖 Boasting incredible views, refreshing water & one of the most photogenic coral shores around 🐚✨ You can discover the island for yourself with @fitzroyislandadventures ⛵️ Don’t feel like leaving? Stay a while at @fitzroyisland resort 🍹 🏝

📸 @stvzie #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
All aboard the Kuranda Scenic Rail! 🚂🌳 Take in the living colours & natural beauty of a World Heritage-Listed Rainforest that is millions of years old when making your way from #Cairns to #Kuranda 🌿 Be sure to leave yourself plenty of time when getting to @kurandavillage to discover the quirky markets, wildlife sanctuaries & rainforest walks 🐨🦋

📸 @the_bumblebus #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Just Nemo and friends hanging out in an anemo-memno-nomne 😉🪸🐠

📸 @tomsunderwaterphotography #explorecairnsgbr #exploretnq #thisisqueensland #seeaustralia