TTNQ Strategic Direction 2021/2022

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to drive the value of the visitor economy through destination marketing. COVID-19 has created global uncertainty around the future of travel and tourism that we must respond to as a collective to support local businesses and retain local jobs.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

POV: selfies at @kurandakoalagardens 🐨🤳

​One of the top experiences in @australia is to say hi to our furry friends 🐨👋 @kurandavillage is home to many of our tropical wild friends, so where better to go animal-spotting than at one of Kuranda’s many wildlife gardens and sanctuaries like Kuranda Koala Gardens, one of the very few places in the country where you cuddle a Koala for a souvenir photo! 🎥💫

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
If you're after a palm & relaxing holiday, @visitpalmcove has got you covered 🌴😉

Just a short 30 minute drive north of #Cairns, this tiny beachside village isn’t all about drop & flop 🌴🐚 Explore the town on foot, or choose a bike instead of car & buy fresh seafood for a sunset barbecue on the beach 🏖 You can hire a kayak & paddle right off the beach or take a tour to nearby Double Island 🍹🏝 The Palm Cove jetty is a great fishing spot, with plenty of Spanish mackerel, cod, whiting, stripeys & flathead to be caught 🎣

📸 @stvzie #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Discover the stunning #BlencoeFalls in #GirringunNationalPark 🌴 Where #BlencoeCreek plunges & cascades in spectacular fashion to the bottom of a deep gorge 💦🦋 With towering cliffs & rugged ridges, Blencoe Falls is the gateway to the @wettropicsworldheritage  Great Walk 🏃🏻‍♀️ Explore 110km of walking tracks, offering everything from short strolls to full day hikes 🙌🏼🥾

📸 @wunez #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@silkyoakslodge is putting a new spin on ‘feeling green’ 🌴💚

If you like your rainforest wilderness with a side of luxury, this is the place for you! 
Set deep in the rainforest of @portdouglasdaintree, the newly refurbished Silky Oaks really delivers following its multimillion dollar rebuild, with dreamy treehouses & an idyllic onsite spa 🧖‍♀️✨

Don’t forget to take a dip in your very own balcony bath 💦 

📸 @jilarapearl #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #portdouglasdaintree #silkyoakslodge
This isn’t your every day photo of a tropical paradise, but around here, we’re not limited to just reef & rainforest - we’ve got outback tracks too! 🏜

Say hello to Rinyirru (Lakefield) National Park in #CapeYork ✨Open from June to December, this outback paradise is is renowned for its vast river systems & spectacular wetlands 🌴 The park has a rich & diverse landscape, with grasslands, woodlands, wetlands, coastal estuaries, mangroves & mudflats even! You can also find sandstone hills & escarpments on the southern end of the park 😍 It’s also a place of local Aboriginal significance, with sites associated with occupation, ceremonies & stories of ancestral spirits found throughout the park 👣 

📸 @true.north.adventures #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Here’s to the mums that fill our lives with adventures in the tropics 🌺

How are you celebrating Mother’s Day? ✨🌴

📸 @megannamourr #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Here’s a cassowary joke for your morning - Why did the cassowary cross the road? 🤔 To prove he wasn’t a chicken 🐓😝

There’s not many places you can spot the elusive Southern Cassowary as you take a leisurely stroll down the street, but @tropicalnorthqueensland is one of them! 🏝 #EttyBay is one of the most popular spot to see cassowaries in the wild, they’ll often be seen wondering around near the beach 🙌 Did you know that there are approximately 700 plant species endemic to the @wettropicsworldheritage area? And almost 100 species that heavily depend on the cassowary to distribute their seeds 🌴😲

No wonder it’s called the Cassowary Coast 😉

📸 @copperdonkeyphoto #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast
You've heard #CapeYork as a bucket-list 4WD journey, but have you considered heading to The Tip on a motorbike? 🏍This ultimate adventure with @capeyorkmotorcycles is the trip to do if you like to push the boundaries, get the adrenaline pumping & do things a little different 💪 Plus you’ll get some well deserved rest at stunning waterfalls you won’t find anywhere else! 🌴💦

📍 Fruit Bat Falls, Cape York 

📸 @phlipvids #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #fruitbatfalls