What is the brand story?

Launched in March 2020 the Cairns & Great Barrier Reef’s brand promise is to inspire visitors to leave as custodians of the region.

Visitors will:
• See Great – through remarkable experiences
• Feel Great – through making a genuine connection with the place
• Leave Greater – as a person and by knowing that every visit makes a difference.

Experiencing our great, makes visitors greater. From our Great Barrier Reef to our great ancient rainforests and our great Indigenous culture and stories, visitors are transformed for life.

The region’s iconic experiences of the Great Barrier Reef, the world’s oldest rainforest, and everyday luxury – whether it’s enjoying tropical food or staying somewhere memorable – will be elevated through the branding.

However, Cairns & Great Barrier Reef is not just about our much-loved reef and rainforest. This brand will allow us to speak with more confidence about our many experiences including the outback and Indigenous culture.

Destination Marketing

The Cairns & Great Barrier Reef brand continues to deliver a unified story, providing a great platform for domestic and international marketing. Visit our destination marketing page for more information on the activity.

#ExploreTNQ

Have you even visited #Port Douglas if you don’t have this view in your camera roll of #FourMileBeach? 

📸 @allaussiefolettas 

ID This image showcases the view from the top of Flagstaff Hill, overlooking a long stretch of beach. The foreground features tropical foliage, framing the expansive seascape below. 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia  @portdouglasdaintree #portdouglasdaintree
Not all diggers love the dirt. 🐜 In @tropicalnorthqueensland, our echidnas prefer cosying up in tree hollows instead of digging burrows, making the most of the rainforest’s complex root structures. 🥹

📸 @wolfekind 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @athertontablelands @portdouglasdaintree @cassowarycoastaustralia 

ID This image captures a close-up of an echidna in its natural habitat within the dense rainforests of Tropical North Queensland. The echidna is nestled among leaf litter and forest debris, showcasing its distinctive spiky coat as it navigates through the complex root structures typical of this lush ecosystem.
#CapeTribulation steals the show again. Ready to tick this view off your bucket list? Who’s coming? #DaintreeRainforest 💚 🤍

🎥 @mpezardsnell 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree #portdouglasdaintree @destinationdaintree 

ID A series of drone shots that sweep across the Daintree Rainforest and Cape Tribulation Beach.
POV: You found a quiet place in a loud world… 🌿 @rosegumswildernessretreat  offers eco-friendly treehouses nestled within the southern  @athertontablelands, where wildlife and ancient rainforest meet. 

📸 @rosegumswildernessretreat 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia #athertontablelands

ID: This video presents a glimpse into a quiet stay at Rose Gums Wilderness Retreat. It starts with a breakfast spread on a balcony overlooking dense rainforest, moves to a cosy dining area framed by green views, and finishes with a cassowary casually strolling by.
⛰️ Experience the summer splendour of #Ngarrabullgan #MountMulligan on the @athertontablelands where seasonal rain brings cascading waterfalls and vivid landscapes. Plan your stay at @mountmulliganlodge and see this natural wonder for yourself. 

🎥 @maddiemcnaughty 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @visitmareebashire #visitmareebashire 

ID: This video showcases aerial views of Ngarrabullgan (Mount Mulligan) during summer, featuring its vast rock face with cascading waterfalls and dense surrounding rainforest, all vibrant from recent rainfall.
Do you like your tea on the light or dark side? ☕🪐💫 Sip, snack and step into a galaxy far, far away (also known as @pullmancairnsinternational ✨ Find the foodie within with Yoda-inspired macarons and Wookiee-worthy treats. May the high tea be with you.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @pullmancairnsinternational 

ID: The video captures a lively Star Wars-themed event where guests interact with characters like Stormtroopers and engage in lightsaber duels. It features scenes of themed decor, playful interactions, and Star Wars-inspired food, all set against a vibrant galactic backdrop, creating an immersive party atmosphere.
🐢🌊 Peer into the crystal-clear waters of the #GreatBarrierReef where sea turtles and playful clownfish make you wish you had gills too. Who’s ready to say hi to these underwater locals? 🙌 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

🎥  @jadeexplores 

ID: This video captures the underwater beauty of the Great Barrier Reef, showcasing close encounters with marine life like turtles and clownfish in their natural habitats.
When you realise you are the cutest local at #GraniteGorgeNaturePark. The Mareeba rock-wallabies are an endemic species, meaning you won’t find them anywhere else in the world - just another reason this spot is so special.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @visitmareebashire 

🎥: @markdorophotography 

ID: A close-up video of a rock wallaby at Granite Gorge, Atherton Tablelands. The wallaby is chewing with an adorably contended expression. The background features rocky terrain, blending into its natural habitat
Came for the views… left with something greater. 🌿 Signed, a postcard from @tropicalnorthqueensland 💌
 
With @silkyoakslodge as your base, enjoy slow days sailing with @sailawayportdouglas , walking with #KukuYalanji guides at @mossmangorge , and drifting with @backcountryblissadventures . 👣 Luxury, the #Sustainable way.
 
#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree 
 
ID: A reel showcasing a luxury eco-certified escape. Scenes include treetop a stay at Silky Oaks Lodge, dining, and relaxing by the pool and spa. A guided cultural walk through Mossman Gorge, cycling through tropical landscapes and visiting a coconut plantation. Sunset over the Port Douglas Marina, an afternoon sail with Sailaway, and drifting down a rainforest river with Back Country Bliss.