TNQ Tourism Conference
The annual TNQ Tourism Conference is a full day of future-focussed ideas and stories delivered by selected key speakers with extensive backgrounds in tourism and beyond. The event was first held in 2018 and is now a key event on our corporate calendar for our members and industry.
Stay tuned for our next conference in 2024!
2023 TNQ TOURISM CONFERENCE
The 2023 TNQ Tourism Conference was held on Wednesday 31 May at the Shangri-La The Marina, Cairns and focused on our region’s international recovery and the year of accessible tourism. We also inspired you with our region’s progress in attracting sustainable travellers and the continual elevation of our First Nations tourism story.
For the second year, the event was proudly sponsored by My Queensland, which is part of the award-winning Ignite Travel Group. Two new sponsors joined who was Tourism and Events Queensland and IMATE, an Industry Media Agency powered by Dentsu Queensland.
INTERNATIONAL TOURISM MARKETING: Insights on aviation, national and state destination marketing as well as consumer and trade updates.
Richard Barker – Chief Executive Officer, North Queensland Airport
Rob Dougan – Executive General Manager – Strategy & Research, Tourism Australia
Kate Duffy – Group Executive Marketing, Tourism and Events Queensland
Chris Ernst – Managing Director, Dentsu Queensland
Kobe Liao – Regional Director, Trip.com Group Australia
Rod Carrington – General Manager, My Holidays & Ignite Travel Group
Dan Finch – Group Managing Director, Expedia Australia
SUSTAINABLE TOURISM STORY: This session focused on the progress made to date, new programs and toolkits that are available, and how we as a region can continue to strive to fulfil our vision of being a global leader in nature-based and ecotourism.
Harriet Ganfield & Rosie Douglas – TTNQ
Charlotte Taylor – Program Manager, Business Chamber Queensland
Nikki Giumelli – Guest Speaker, Green Arrow Consultancy
FIRST NATIONS TOURISM: In our area’s recently unveiled First Nations Tourism Action Plan, it was detailed how to embrace the full potential of Indigenous tourism in light of the rising demand for genuine cultural experiences around the globe.
Cameron Costello – TNQ First Nations Tourism Action Plan
ACCESSIBILITY TOURISM: The year of Accessible Tourism has put a spotlight on the untapped value and potential of this sector. Insights we delivered on what defines accessible visitors and how our industry can leverage the opportunities.
Sarah Lovell – Acting Director, Department of Tourism, Innovation and Sport
Hailey Brown – Chief Executive Officer, Vacayit
2022 TNQ TOURISM CONFERENCE
The 2022 TNQ Tourism Conference focused on International recovery for the region, leveraging our strengths in eco-conscious and event travellers. It inspired delegates to leverage the eco-conscious global traveller and explored how they can position the sustainability attributes and offering of our destination to maximise visitation from both the leisure and event visitors. The event was full of ideas, discussions, and stories delivered by speakers with extensive backgrounds in tourism, events, government, airlines, inbound, wholesale, and beyond.
The event was proudly sponsored by My Queensland, which is part of the award-winning Ignite Travel Group.
INTERNATIONAL MARKET UPDATE: Insights from both a destination marketing and a trade marketing perspective.
Rob Dougan – Strategy & Research, Tourism Australia
Michael Branagh – Global Marketing, Tourism and Events Queensland
Louis Arul – Southwest Pacific & Singapore Airlines
Neale Herridge – ATS Pacific
Jason Brererton – H.I.S Australia
Daniel Finch – Expedia Australia & Wotif
Ryan Thomas – My Queensland & Ignite Travel Group
TELLING OUR SUSTAINABLE TOURISM STORY: Offering sustainable travel experiences will provide a competitive edge to our international market recovery. We explored “what is sustainable travel and what are customers’ expectations”.
Simon Pugh – EssenceMediacom
Penny Rafferty – Head of Sustainability, Tourism Australia
Craig Wickham – Exceptional Kangaroo Island
BUILDING AN INTERNATIONAL PROFILE THROUGH EVENTS: Events contribute to year-round visitation, and with the award-winning convention centre expansion less than 12 months away from completion, and international events such as Ironman and Crankworx embedded into our calendar, this session will explore how business and major events will play a part in our regional recovery.
Rod Lockwood – Definitive Events
Geoff Meyer – IRONMAN
Rosie Douglas – Business Events Cairns & Great Barrier Reef
Previous conferences and speakers
Matt Jones, Four Pillars Distillery
IN CRAFT WE TRUST: Matt Jones is one of Australia’s leading strategists and storytellers. One of three co-founders, and the brand brains behind Four Pillars, Matt connects the dots between brand and purpose.
Katie Iles, Hello Clarity
EMBRACING THE NEW LOOK POST-MILLENIAL; CASHLESS & INTEGRATED: Katie Iles is a communications strategist, specialising in generational change and business growth. Katie will explore how our region can embrace the “new look millennial”. Millennials are fast moving into the young family category, so what does a millennial look like in 2021 and what does this mean for the purchasing experience if they are cashless and integrated?
Oliver Vickers-Price, NewsCorp
TRAVEL REIMAGINED: Oliver will outline what a year of consumer research and spend tracking taught us, along with an exclusive, market-first look at the preliminary findings of a landmark study.
Daniel Finch from Wotif Group, Geoff York from Crystalbrook Collection, and Ryan Thomas from Ignite Travel Group
Daniel, Geoff, and Ryan will discuss booking trends from their perspective. Topics for the panel session will include what impact COVID-19 has had on who their customers are, their booking lead times and patterns, and what techniques are working well and why.
Chloe Knight-Gregson, Tourism Australia & Eleni Kozionas, Tourism & Events Queensland
FROM VISITOR TO STORYTELLER TO AMBASSADOR: Chloe and Eleni will explore strategies they utilise to not just create content, but to inspire ambassadors and advocates for each region through their storytelling. Eleni also manages the Queensland Creators program; learn how you could host the Creators and have them become brand advocates!
Shane Purss, Jersey Road
IGNITING YOUR UGC: Jersey Road specialises in project and event management, they understand the business of events and activations and the importance of driving brand ROI and commercial returns. Operating a tourism business is like running a mini-activation every day – learn how can you create fanatical supporters for your business and benefit from their UGC.