The My Queensland TNQ Tourism Conference is a day of future-focused ideas, discussions, and stories delivered by speakers with extensive backgrounds in tourism, marketing, digital, sustainability and wellness tourism.

Join us as we share global insights and discuss the significance of navigating future global trends and dive deeper into sustainability. Together, we will delve into the importance and future of wellness tourism and the future consumers for TNQ.

Connect with peers, talk with our speakers and members of the TTNQ team. When the presentations are done, we’ll help you break the ice with our networking happy hour. Leave feeling connected and inspired to take your business and marketing efforts to the next level.

Keynote Speaker – Amanda Stevens

Join us for a keynote session with Amanda Stevens, consumer behaviour expert and award-winning speaker, as she explores how behavioural psychology and emerging consumer trends are reshaping the future of tourism. Drawing on her expertise in marketing and customer experience, Amanda will share practical strategies to help tourism businesses adapt, innovate, and build stronger emotional connections with future travellers.

Guest Speaker – Katherine Droga

Katherine explores the growing opportunity of wellness travel and how tourism businesses can tap into this high-value market. She will share insights on consumer demand for travel experiences that support physical, mental, and emotional wellbeing, and how aligning your offerings with wellness principles can boost appeal, diversify audiences, and foster sustainable growth. Katherine will be joined by a panel of local operators working in this space.

Session One

Bree James MP, Assistant Minister Tourism
Bree will discuss the Queensland Government 20-year vision for the future of tourism, Destination 2025

Global Insights from Tourism Australia with Rob Dougan – Executive General Manager, Strategy & Research
Rob will share the latest global trends and insights from Tas research highlighting key markets shifts, emerging trends, and the impact of social commerce, sustainability, and AI on the industry’s future.

What’s ahead for 2025/25 with Tourism Tropical North Queensland – Lani Cooper, General Manager, Marketing
Lani will unpack the TTNQ marketing plan for 2025-2026, highlighting key strategies and initiatives designed to boost tourism growth and strengthen the region’s market presence.

Todays digital marketing trends by Dentsu Queensland – Peter Clark, Integrated Client Director
Peter will explore the future of digital purchasing, what channels are cutting through, emerging channels, and where your marketing spend will have the best return.

Session Two

Innovation in Collaboration with My Queensland, Ignite Travel Group – Rod Carrington, Chief Commercial Officer
Rod will discuss how innovation, collaboration, and customer-focused strategies at Ignite Travel Group are driving Queensland tourism growth by creating tailored experiences and unlocking new opportunities through technology and partnerships.

Tourism Events Queensland – Richard Clarke, Group Executive Events
Richard will outline TEQ’s new brand strategy, highlighting how it drives tourism growth by boosting Queensland’s visibility, leveraging unique experiences, and creating opportunities for local businesses through major and regional events.

The opportunity of wellness travel for your business – Katherine Droga & Panel
Katherine will explore the growing wellness travel market, offering insights on meeting consumer demand for wellbeing experiences and how businesses can innovate and grow sustainably, joined by a panel sharing their experiences.

Launch of the new Wet Tropics World Heritage Guide Program

Session Three

Sustainability data and the impact of the mandatory disclosure legislation – ERM- Isaiah Creencia
Isaiah will discuss sustainability, data, and the impacts of the mandatory climate-related disclosures on the industry in TNQ and how businesses can prepare and use sustainability data to improve operations.

Keynote Speaker – Consumer Connection & Innovation – Amanda Stevens
Keynote speaker Amanda Stevens will examine how behavioural psychology and emerging consumer trends are transforming tourism, offering practical marketing strategies to help businesses innovate and connect with future travellers, followed by a panel of local experts discussing these insights in action.

Event details

Date: Wednesday, 4 June 2025
Venue: Pullman Reef Hotel Casino
Conference time: full day, 10am – 5pm
Networking time: 5pm – 7pm

Program

1000 Registration and Morning Tea
1030 – 1200 Session 1: Global Tourism and Marketing
1200 – 1245 Lunch
1245 – 1430 Session 2: Creative Collaboration, Wellness & the Queensland Brand
1430 – 1500 Afternoon Tea, sponsored by Wet Tropics World Heritage Guides
1500 – 1630  Session 3: Sustainability & the Future Consumer
1630 Sessions conclude
1700 – 1900 Networking happy hour

Costs

Members $80pp | Non-Members $140pp
Champion of Tourism Members receive 2 complimentary tickets per organisation. Please email [email protected] to book your tickets.
Registrations close 5pm, Monday 3 June

Networking Happy Hour

Compare notes and catch up with your industry colleagues during the networking session at the end of the conference.

Event Sponsors

Major Event Sponsor – My Queensland
My Queensland is part of the award-winning Ignite Travel Group, Australia’s leading travel distribution platform. They deliver experience-rich packages packed with exclusive bonus inclusions like room upgrades, resort credits, dining, local experiences and more.

Event Sponsor – Dentsu QLD
Dentsu QLD is a marketing and communications leader offering integrated services in media, CXM, creative, and PR. Fiercely local and globally connected, Dentsu operates across 45 markets with over 48,000 professionals.

Event Sponsor – Tourism and Events Queensland
Tourism and Events Queensland is the state’s lead marketing, destination, and major events agency, working with industry and government to grow Queensland’s tourism sector.

Event Sponsor – Wet Tropics World Heritage Guides

The Wet Tropics Management Authority in Cairns protects and manages the Wet Tropics World Heritage Area, ensuring conservation, sustainable use, and community engagement. It supports scientific research, traditional owner partnerships, and education initiatives to region’s unique biodiversity and cultural heritage for future generations.

Exhibition Tables

When booking your ticket on the booking platform, Corporate Supporter of Tourism members will have the option of adding an Exhibitor Table. Please note that the table must be set-up prior to the arrival of guests in the morning. Tables can be packed down following afternoon tea. The table must also be staffed whilst the conference is NOT in session. This opportunity is available to Corporate Supporter of Tourism Members at no additional cost to your ticket purchase, but spaces may be limited.

2025 My Queensland TNQ Tourism Conference Photo Gallery

Previous conferences

#ExploreTNQ

The kind of place you dream about… then realise it’s real. Perched above South Mission Beach, @elandraresort offers front-row views to the Coral Sea and the islands beyond. Hands up if you have stayed here?

📸 @permanentlywandering 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @cassowarycoastaustralia 

ID: A tropical pool setting complete with palm trees, sun lounges and a view looking out the Coral Sea.
Is this as close to island perfection as you will find? We think so...let us introduce you to #FitzroyIsland 🌴🤿.

🎥 @amys.camera.lens 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @fitzroyisland @fitzroyislandadventures @sunloverreefcruises 

ID Aerial footage of Fitzroy Island shows boats anchored in clear turquoise water, white-sand beaches backed by rainforest, and swimmers enjoying the water.
There’s cheese boards… and then there’s @mungallicreek cheese boards. Think creamy farm-made cheese, house-baked sweets, seasonal fruit and organic ice cream churned just metres from where it’s served. Pull up a chair on the verandah and settle in, this is what slow food looks like on the @athertontablelands.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland 
@australia 

ID A couple visits Mungalli Creek Dairy. They browse the café’s cake display, order a large cheese platter, and enjoy it on the verandah overlooking the mountainous countryside.
Low tide magic on the Great Barrier Reef Drive. 

🎥 @kellerdiaries 

ID Drone footage of the Great Barrier Reef Drive between Cairns and Port Douglas, featuring low tide sandbanks, winding coastal roads, turquoise waters and rainforest.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia  @portdouglasdaintree
Wow! Can you feel the energy from this morning’s IRONMAN Cairns start?
It was next level… who else got goosebumps? Big congrats to young guns Bailey Tuddenham and Madi Toovey 🏊‍♂️🚴‍♀️🏃‍♂️ for taking out the IRONMAN 70.3. The full IRONMAN is far from over, so don’t miss a minute of the action on the Cairns Esplanade today 🎉🔥. 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @visitpalmcove 🎥 @ironman.cairns 

ID A video showing the electric atmosphere at the IRONMAN Cairns start line. Athletes run into the water as the race begins, surrounded by cheering crowds, event flags and the early morning light over the Coral Sea.
Not a bad spot for a winter dip. Just saying.

📍Cairns Lagoon

📸 @myholidaycentre 

ID Cairns Lagoon at sunset, featuring people swimming and relaxing in the water. The sky is painted in pastel pink and purple hues, with the iconic silver fish sculptures standing along the waterfront.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia
We know where we would rather be 😉. Trev’s out here road testing both ends of the thermometer, what’s your pick? Beanies or boardies? 

🎥 @trevs_gone_outdoors

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID The video follows a man transitioning between two extreme landscapes, the tropical rainforest of Tropical North Queensland and the snowy mountains of southern Australia.
When the whales are this curious, you don’t need to chase the moment, it finds you 💙. Dwarf minke season has arrived, bringing the gentle giants of the deep back to the Great Barrier Reef. 

Known for their calm nature and surprising curiosity, these sleek swimmers often circle boats and snorkellers, creating once-in-a-lifetime encounters you will never forget. The #GreatBarrierReef is the only place on Earth where you can swim with dwarf minke whales and it only happens for two months a year, right here in Tropical North Queensland.

Seen one? Dreaming of it? Tell us👇

🎥 @pablocogollos_photography and @oceanearthstudios via @gbrmarinepark 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID Underwater footage of a dwarf minke whale in the clear waters of the Great Barrier Reef.
Heli views, river crossings, red dirt, waterfalls, beach camps and one cracking sunset. Cape York, you’re a wild one and we love it!
 
📍Creb Track to the Tip
🚙 Pack the recovery tracks
🌴 Stay for a good time, not a long time 

🎥 @_lanicooper_ 
 
ID A compilation of Cape York adventure scenes featuring 4WD vehicles crossing creeks, navigating muddy tracks and driving along red dirt roads.