What we do

TTNQ has ambitious goals which we will achieve by working diligently with our 2018-2020 Strategic Direction. We are collaborating with the Tropical North Queensland tourism industry to master our destination’s story and are working with our partners to tell that story through digital, consumer, trade, media and travel industry channels.

Our marketing, communications and partnership strategies are priorities as we explore new digital and content opportunities that are changing the way leisure and business markets consume tourism products. We initiate high-level conversations with major airlines, tourism bodies, journalists, influencers, trade and online search engines to drive visitors to the region.

Mostly, we continue our hard work to add value to our members, in the hope we can lead the way for Australian tourism marketing best practice. By doing this our destination will achieve a record expenditure of $3.5 billion by 2020.