Tourism Tropical North Queensland

Tourism Tropical North Queensland has appointed Marketing Manager Lani Strathearn to spearhead the rollout of the Cairns & Great Barrier Reef brand.

With travel restrictions lifting, except from Victoria, TTNQ is ramping up its domestic marketing activities in Queensland and interstate. We are working in close cooperation with the airlines, Tourism and Events Queensland and our retail partners to align our marketing efforts.

Tourism operators in Cairns & Great Barrier Reef have been innovating and reinvigorating while their doors have been closed and now they are ready to take visitors on new journeys exploring the largest reef on Earth, the world’s oldest rainforest and the accessible outback.

Tourism Tropical North Queensland (TTNQ) has sent a formal invitation to New Zealand’s Prime Minister Jacinda Adern and her family to holiday in Cairns & Great Barrier Reef.

During the COVID-19 lock-down in April and May TTNQ’s marketing and digital activity reached more than 2 million Australians generating an advertising value equivalent of $4.3 million with a limited marketing spend.

The Cairns and Great Barrier Reef region is ready to take bookings from Queenslanders following the announcement of travel being permitted within the State.

What do you love about our region that you are looking forward to sharing with your mates when travel restrictions ease?

The Tourism Tropical North Queensland (TTNQ) Board has signed off on key initiatives to target recovery in the domestic market.

The Prime Minister’s announcement of the JobKeeper payment could be a lifeline for tourism businesses needing to retain staff while they are not able to trade. TTNQ and our members have lobbied for a wage subsidy as a priority for the tourism sector and I encourage you to investigate whether it will assist your business.

Tourism Tropical North Queensland (TTNQ) has welcomed the Prime Minister’s announcement of the JobKeeper payment as a lifeline for businesses needing to retain staff while they are not allowed to trade.

Tourism Tropical North Queensland is taking action to ensure your business is supported through these unprecedented times. We are lobbying for business support funding to be made available for our region, while still pushing on with our local and drive campaigns with television and digital advertising targeting the regional Queensland drive market.

Visitors to Cairns & Great Barrier Reef will leave as custodians, revitalised by the beauty of nature and its connection to ancient Indigenous culture.

Cairns & Great Barrier Reef
See Great, Leave Greater
Inspiring visitors to leave as custodians of the region

A wellness on the reef voyage, the third of the Crystalbrook Collection Resorts, and a new centre for Indigenous art are among the new experiences in Cairns & Great Barrier Reef.

A map showcasing daily underwater vision of the sites visited by tour vessels in the Cairns & Great Barrier Reef region has been launched by Tourism Tropical North Queensland (TTNQ).

Tourism has never faced a tougher time in the Cairns and Great Barrier Reef region, but it is gratifying that the industry has come together in recent weeks to lobby our politicians for assistance, which has resulted in some positive outcomes.

Wildlife and environment conservation charities will benefit from conferences being held in five leading Cairns hotels in 2020 with the launch of the Nurturing Nature program.

Tourism operators in Cairns & Great Barrier Reef are being urged to share a message of support for China by making a short video to distribute to tourism trade partners.

Today I am joining tourism industry representatives to meet with Premier Annastacia Palaszczuk and Tourism Industry Development Minister Kate Jones in Brisbane to discuss the outlook for the region in the wake of the coronavirus and southern bushfires and how we can move forward.

“There have been more than $10 million in direct bookings in the Cairns and Great Barrier Reef region cancelled to date as a result of the coronavirus.”

The Cairns & Great Barrier Reef region’s World Heritage areas are home to Australia’s two Indigenous cultures, which can be experienced on more than 80 tours during Queensland’s Year of Indigenous Tourism.

Tourism Tropical North Queensland (TTNQ) is seeking to deliver more than $40 million in sales to TTNQ members and generate some $50 million in advertising value and awareness through a 2020 domestic campaign.

Kangaroo poo hoovered up for fertiliser alongside the Wet Tropics rainforest and free electric car charging stations are among the sustainability initiatives in Tropical North Queensland.