Destination Management Plan

Tourism Toward 2032
Destination Management Plan


Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and the community to increase the visitor economy through destination marketing, partnering in the region with local tourism organisations and over 666 industry members.

The region has geographical coverage of 20% of Queensland, stretching from Cardwell in the south to the Torres Strait in the north and out west to the Northern Territory border.

As one of the world’s most inspiring nature-based destinations, it is the gateway to hundreds of accessible experiences set on the stage of the Great Barrier Reef, the world’s oldest rainforest and the outback. Inhabited by an ancient culture and shared by passionate locals.


Thanks for your input

After more than 26 workshops across the region, TTNQ have appointed David Inches from Evolve Tourism to help us finalise the Destination Management Plan.

From your feedback received, and with the help of your Local Tourism Organisation or Local Government representative, the plan is coming together defining your specific region’s long-term vision and ensure all the community and stakeholders are committed to the deliverables with an agreed understanding of what success looks like.

The Draft Destination Management Plan should be completed by June 2024, and we will let you know that the draft is out and we welcome your feedback.

For any questions, please contact our Industry Relations Manager, Rob Dean.

For Reference view the Current Tropical North Queensland Destination Tourism Plan 2021



Immerse yourself in the rich First Nations cultures of Tropical North Queensland at @ShineOnGimuy from 3-13 October 2024! With mesmerising light sculptures, cultural dance, educational conversations, workshops, live music, and more – this is one event you don’t want to miss ✨👣
Make your trip a little more special by heading to the Great Barrier Reef aboard @DreamtimeCairns, cruise the Trinity Inlet around Gimuy (Cairns) with @Mandingalbay or explore further with one of our welcoming First Nations tour guides 🌴
#ExploreTNQ #ExploreCairnsGBR #ShineOnGimuy #QldMusicTrails #TropicsTrail
Would you ever eat a dinner prepared by a chef no taller than your fork? 🍴

Le Petit Chef and Friends is now delighting guests at DoubleTree by Hilton Cairns! Watch the worlds tiniest chefs cook up a storm that is as entertaining as it is delicious 🍽️✨
📅 Le Petit Chef and Friends is in Cairns for a limited time: Fridays and Saturdays, 6:30-8:00pm until the end of October. Don’t miss out – book your experience now! 

#exploretnq #explorecairnsGBR
Holy croc-amole 🐊

If there’s one place where spotting crocs is a crowd favourite, it’s Tropical North Queensland! There’s a lot to learn about these prehistoric creatures & around here you don’t just have to read it in a book! 🌿

Catch a croc presentation at one of our awesome wildlife parks, or try a wildlife spotting cruise to safely visit our scaly friends 🌴✨

You might even be lucky enough to spot one in the wild on your own travels, but remember to always be Croc-wise ⚠️

📍 Rinuirru (Lakefield National Park) is home to nine different Aboriginal clans - the Lama Lama and Kuku Thaypan peoples, the Bagaarrmugu, Mbarimakarranma, Muunydyiwarra, Magarrmagarrwarra, Balnggarrwarra and Gunduurwarra clans and some related families. 

🎥 @overlandtravellers #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #capeyork
Looking for some art that rocks? Look no further! 😉

Tropical North Queensland is home to a huge array of breathtaking Indigenous rock art sites, so we thought we’d bring you along to explore some in #Chillagoe ✨ 

There are two publicly accessible Aboriginal art sites here, the Wullumba and the Mundane site (pictured in post). We know Chillagoe is a great destination for all you history buffs, so why not make it a little more special with a trip to see this historic art 👣

#exploreTNQ #explorecairnsGBR #Indigenousrockart #rockart #naidocweek
Looking for something to do this weekend? We’re heading south to @cassowarycoastaustralia for an adventure near Mission Beach 🌴🦋 

See you there? 👋

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
Road trips are a loved pastime around the tropics, and it’s no surprise why when we have famed spots like Attie Creek Falls along the way! Add this to your next road trip bucket list 🌴🩵

Remember! Attie Creek Falls is a seasonal waterfall, so time your trip for when there’s been a little rain about ☔️

🎥 @hears_the_melody #cassowarycoast #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR 

[ID: two women climb over boulders around a swimming hole. There is a thin waterfall flowing over brown rocky cliff into the pool below. There are bushy green trees around the edges of the frame]
Send this to someone who you’d take on a  @sailawayportdouglas sunset sail ⛵️🌅

🎥 @isabellawanders #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR #portdouglasdaintree

[ID: couple on sunset sail at Port Douglas, pouring champagne, eating from cheese platter and enjoying views over the blue coral sea]
In case you were wondering what your camera roll would look like after a trip to @mtmulliganlodge 🌴🏜️

This is the place where rugged meets luxury just 150kms north-west of Cairns 🌾 The 18km escarpment dominates the landscape with the lodge perfectly positioned to enjoy views over their weir towards the sandstone range. The lodge's fine attention to detail, breathtaking location & exceptional service has also helped to earn it a badge as a @luxurylodgesofaustralia 🥂📍

🎥 @jim_jam_911 #visitmareeba #athertontablelands #thisisqueensland #seeaustralia #exploretnq #explorecairnsGBR 

[ID: Short video clips of room at Mount Mulligan Lodge, kayaks next to lake, camouflage print truck, lodge bar, cows in a river, food, balcony bath tub and camp fire]