CEO Message | Sustainability Leader Cluster Group Notice

TTNQ’s vision is for Tropical North Queensland to be the leader in ecotourism in Australia. Our mission is for every visitor to leave our destination as a custodian of the region’s stories.  We recognise you as one of the operators with the greatest commitment to sustainable tourism who takes the time to share the stories of how we are looking after TNQ’s unique natural and cultural places and I would like to welcome you to TTNQ’s new Sustainability Leaders Group.  Each of you has made a significant commitment to sustainable tourism through the accreditation or certification of your business and you have been working for many years in engaging our visitors with the region’s story.

We want to acknowledge your incredible efforts and bring this group of leaders together virtually and in person more often to share stories, learnings and set priorities for how we lead the nation, and the world, in our approach to sustainable tourism in TNQ.  We already have they most accredited tourism operators of any region, and we know that our customers care about looking after the planet and having a light footprint.  We’ve launched a new section on our website with resources to help you on your journey and we want to hear from you on the ways we can work together as a region.

The Federal, State and Local Governments have all pledged their support to a Net Zero pathway and to the preservation and presentation of our incredible natural places, including the Great Barrier Reef and the Wet Tropics World Heritage Areas.  Through this Sustainability Leaders Group, TTNQ wants to advocate for the support you need to lead the industry and grow our market share not only in leisure but especially in business events where sustainability is an increasingly important differentiator of destinations.

Thank you for being a leader, and we look forward to working more closely with you in delivering our promise of a greater good.

Mark Olsen
Chief Executive Officer