Destination Management Plan

TNQ 2045: Destination Management Plan

Tourism is the lifeblood of our regions, supporting one in six jobs across Tropical North Queensland, so planning for our future success is vital. Vital not only to our economy, but to our communities, our environment and our cultural heritage.

TNQ 2045, our Destination Management Plan aligns our ambitions for the future to those of the State Tourism Strategy Destination 2045 and set out our bold ambition to be the #1 ecotourism destination in Australia and a world leader in adventure and regenerative tourism.

Through greater connectivity, events that support year round visitation, investment in ecotourism experiences, a well-funded brand and marketing effort and backing our industry to respond to the changing environment we believe our region can grow to be a $10B a year economic contributor in 2045.

The final TNQ 2045 was launched by TTNQ Chair, John O’Sullivan and CEO Mark Olsen on 9 September 2026.  > View Media Release

TNQ 2045 Destination Management Plan

Download a copy

Queensland Destination 2045

TTNQ’s draft Destination Management Plan is currently under review to ensure it aligns with the 20 Year Tourism Plan developed by the State Government.

Read about Queensland Destination 2045

For reference view the 2021 Tropical North Queensland Destination Tourism Plan.

View 2021 TNQ Destination Tourism Plan

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