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Create Great to elevate Tropical North Queensland brand

Create Great to elevate Tropical North Queensland brand

Tropical North Queensland’s brand story will be elevated with new imagery, website optimisation and storytelling through Tourism Tropical North Queensland’s (TTNQ) Create Great program.

TTNQ Chief Executive Officer Mark Olsen said 78 member products had been selected to participate in the $330,000 program designed to enhance the opportunity for Tropical North Queensland content to be featured on the digital channels of TTNQ, Tourism and Events Queensland, and Tourism Australia.

“The Create Great program is all about matching our operators’ great experiences with the region’s amazing content and ensuring it is visible to the digital channels that can help elevate it,” he said.

“Aligning member content with the destination’s ‘See Great. Leave Greater’ brand will increase the region’s share of voice as we rebuild the local tourism industry.

“Members were invited to apply for packages worth up to $5000 that could be used to improve their website through their choice of updated website content including copy, videos, photos, enhanced search engine visibility, or improved user experience.”

“Local member suppliers with skills in website optimisation, photography, video and writing have been selected to work with the successful applicants to Create Great.”

Cairns Reef Fishing owner Nicholas Kelly is looking forward to attracting more customers with his website through the $5000 Website Uplift package which improves search engine visibility and the user experience.

“We have exciting new footage and images of a day out fishing that features our hero experience of catching a fish on the Great Barrier Reef and taking it to Ochre Restaurant where the chef prepares it for a meal,” he said.

“The Create Great program will ensure we utilise the footage in the best way possible to entice visitors to experience the thrill of catching and eating fish on the Great Barrier Reef.”

This project received grant funding from the Australian Government under the Recovery for Regional Tourism program, an initiative of the $1 billion COVID-19 Relief and Recovery Fund.