Business Events Conference 2023

Cairns Convention Centre | 31 MARCH 2023


Working together to maximise business event opportunities in Tropical North Queensland.


Join the team from Business Events Cairns & Great Barrier Reef (BECGBR) for a full day of future-focused ideas, panel discussions and interactive activities, delivered by industry professionals. The day will explore how we will continue to position our region as a world class business events destination and deliver on our brand promise, “Connect Great. Leave Greater”.

Meeting and event planners will share their insights on what they are looking for from destinations, including the do’s and don’ts of conducting a site inspection, submitting a proposal and meeting delegate expectations.

Learn how to incorporate the destination brand into your marketing and event delivery and discover how important sustainability and accessibility have become to delegates and planners.

After the sessions conclude, take the opportunity to meet and network with the Tropical North Queensland business events industry, suppliers, speakers, and the team from Business Events Cairns & Great Barrier Reef at the afternoon networking event.

Leave feeling connected and inspired to take your business events efforts to the next level.


Session 1: Business Events

Hear insights from industry professionals including Business Events Australia, BECGBR and the Cairns Convention Centre.

Session 2: Buyer Panel Session

Ask those burning questions of the panel and gain insider tips on what buyers look for in a destination outside air access, how to submit a great proposal, and site inspections – the good and the bad and the pain points buyers experience bringing clients to a destination.

Session 3: What is our Business Events destination brand? Sustainability and Accessibility workshop

How do we, as business events professionals, adopt the destination brand? Why is it important to have a consistent message? How do we incorporate sustainability and accessibility to give our region an edge? The session will look at the new destination partnership with Reforest, the Sustainability Toolkit and the Accessibility Hub. In this session, we will workshop “leave greater” moments participants have had in their business and how we can leverage these in the future.

Networking: Happy Hour

Compare notes with your industry colleagues during the networking session at the end of the conference.


What are Business Events?

A business event is a gathering of delegates attending a convention, congress, trade show and/or trade exhibition, incentive event or corporate/business meeting which is hosted by an organisation and held in a specific contracted venue. Business Events delegates spend twice as much as a leisure traveller and are a valuable driver of visitation into our shoulder and low seasons.

Who should attend?

Existing and/or new staff working in the business events space or who work directly with clients, professional conference organisers and meeting planners. We also invite businesses that are interested in knowing more about business events opportunities.


Cairns Convention Centre | 31 March 2023


9:00  | Arrival and registration

9:30  | Welcome & Session 1

Morning  Tea

11:30  | Session 2


1:30  | Session 3

3:30  | Networking

4:30 | Conclusion

[Please note the program is subject to change]


Members $75 per person*

Non-Members $150 per person*

*Includes morning tea, lunch and networking drinks

Registrations close 5pm, Friday 24th March.


Contact Kahlia Pepper, Marketing Coordinator – Partnerships & Events for more information or registration issues.


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