Business Events Conference


Working together to maximise business event opportunities in Tropical North Queensland.


TTNQ and Business Events Cairns & Great Barrier Reef (BECGBR) hosted a full-day conference on 31 March 2023 at the Cairns Convention Centre. The event was full of future-focused ideas, panel discussions and interactive activities, that were delivered by industry professionals. The day explored how we will continue to position our region as a world-class business events destination and deliver on our brand promise, Connect Great, Create Great and Leave Greater.

Meeting and event planners shared their insights on what they are looking for from destinations, including the do’s and don’ts of conducting a site inspection, submitting a proposal and meeting delegate expectations.

Delegates learnt how to incorporate the destination brand into their marketing and event delivery and discover how important sustainability has become to delegates and planners.

After the sessions concluded, the was the opportunity to meet and network with the Tropical North Queensland business events industry, suppliers, speakers, and the team from Business Events Cairns & Great Barrier Reef.

Delegates left feeling connected and inspired to take your business events efforts to the next level.

Sessions included

Session 1: Business Events Industry Update – Hear insights from industry professionals including Business Events Australia, BECGBR and the Cairns Convention Centre.

Session 2: Industry Panel Session – Ask those burning questions of the panel and gain insider tips on what buyers look for in a destination outside air access, how to submit a great proposal, and site inspections – the good and the bad and the pain points buyers experience bringing clients to a destination.

Session 3: Business Events Destination brand – How do we, as business events professionals, adopt the destination brand? Why is it important to have a consistent message? How do we incorporate sustainability and accessibility to give our region an edge? The session will look at the new destination partnership with Reforest and we will workshop “leave greater” moments participants have had in their business and how we can leverage these in the future.


What are Business Events?

A business event is a gathering of delegates attending a convention, congress, trade show and/or trade exhibition, incentive event or corporate/business meeting which is hosted by an organisation and held in a specific contracted venue. Business Events delegates spend twice as much as a leisure traveller and are a valuable driver of visitation into our shoulder and low seasons.

Who attended

Existing and/or new staff working in the business events space or who work directly with clients, professional conference organisers and meeting planners. We also invited businesses that are interested in knowing more about business events opportunities.




Cairns Convention Centre | 31 March 2023


9:00  | Arrival and registration

9:30  | Welcome & Session 1

Morning  Tea

11:30  | Session 2


1:30  | Session 3

3:30  | Networking

4:30 | Conclusion

[Please note the program is subject to change]


Members $75 per person*

Non-Members $150 per person*

*Includes morning tea, lunch and networking drinks

Registrations are now closed


Contact Kahlia Pepper, Marketing Specialist- Partnerships & Events for more information about this event.


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