CHINA: China Merchant Travel, live from July – October 2024 aimed at increasing trade network knowledge and passenger numbers to region. CTG offers a large selection of packaged tours including organised and self-guided tours. To make the most out of this campaign contact: Kaili Feng

CHINA: Southern Cross Traveltech (PTC), live from 1 June – 30 September 2024 this campaign will increase the FIT and small group tailor-made travel passenger numbers from Greater China to Tropical North Queensland. To make the most out of this campaign contact: Angela Yang

CHINA: GZL International Travel Service, live from 15 August to 31 December 2024 this campaign is aimed at increasing Chinese group travel market to the region in the back half of this year. GZL is a traditional agency based in Guangzhou that has support TNQ for decades and been instrumental to the strong growth and success of Chinese group travel to Cairns.  This trade partner offers a large selection of quality packaged tours to Australia that feature this region. To make the most out of this campaign contact: Cecilia Zhang.

CHINA: TTNQ has confirmed a trade conversion campaign partnership with Tourism & Events Queensland to support China Southern Airlines direct services from Guangzhou to Brisbane. Campaign activity will commence from September 2024 and conclude June 2025. Campaign partners include: GZL, Guangdong Kings Tours, Newstar, Guangzhou Comfort, Zuzuche.com, LY Tongcheng, Moker Trip, Guangxi Elite Edu Study Tour, CITS Shenzhen. For further information contact: [email protected]

CHINA: TTNQ has confirmed a trade conversion campaign partnership with Tourism & Events Queensland to support China Eastern Airlines direct services from Shanghai to Brisbane. Campaign activity will commence from September 2024 and conclude June 2025. Campaign partners include: Shanghai Junyixing (Awing Travel), Shanghai Tongzhisheng International, Sharing Journey, China Easy International, Shanghai Mint International, Trip Across Travel Services Zhejiang, Tuniu.com. For further information contact: [email protected]

CHINA: Cathay, live from September 2024 – March 2025. TTNQ has partnered with TEQ and Cathay to run cooperative marketing activity in China and Hong Kong target markets to promote holiday travel to Cairns via Cathay Pacific seasonal services from Hong Kong to Cairns.

CHINA: Chongqing Intercontinental International Travel Agency (Trip Soho) – live from 1 November 2024 – 31 January 2025 this online campaign conducted primarily through social media platform Little Red Book this campaign will increase free independent travelers from central/ western China over the Chinese New year period. To make the most out of this campaign contact Miss Ally Wang.

CHINA: Shanghai Junyixing International Travel (Shanghai Awing) – live from 1 November 2025 – 31 January 2025 this integrated online and offline campaign will see quality packaged tours sold to a cross section of customers including the middle-class; retirees; and young people who enjoy adventure & outdoor activities. To make the most out of this campaign contact Mrs Chaoying.

Japan

JAPAN: Veltra Cairns campaign live May -August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

JAPAN: Expedia Japan campaign live September –  October, 2024, this is a part of the TTNQ’s Global Campaign with Expedia. The Japan part targets bookings around Christmas, New Year holiday through to January to February. Target segment is Family and Youth market.

JAPAN: Hankyu Tokyo campaign live August -December 2024, selling Cairns mono tours and Cairns and Sydney combination. This is group series targeting mature and senior age segments.

JAPAN: Hot Holiday campaign live July 2024 – January 2025, the campaign focuses on 15 new Cairns & Great Barrier Reef packages which includes land packages with accommodations, tour packages and self-drive options.

JAPAN: Tabikobo campaign live August 2024 – March 2025, Tabikobo restarted selling Cairns and Australia products. Objectives to increase not only pax number but also average length of stay. Target segments are F2 (Female 35-49yr) and family.

JAPAN: Tobu Top Tours Kansai Group campaign live October 2024 – May 2025, targeting corporate/MICE groups and Education/Student groups using Jetstar Cairns-Osaka route.

JAPAN: Hankyu Osaka campaign live October 2024 – June 2025, by working with 3 different departments – Group series (Trapics), E-Very (FIT) and One-off groups departments.

JAPAN: AirTrip Virgin Australia Cairns campaign: live from October – February 2025, targeting FIT travelling on Virgin service until its end of the service. This is a 100% digital campaign, including an editorial about Cairns & the Great Barrier Reef region.

JAPAN: HIS Virgin Australia campaign with TEQ: live from 1 October – 30 November 2024. Towards to the end of the campaign period will overlap to HIS’s New Year Sale. It targets customers who come to Cairns before the end of February 2025.

JAPAN: Tobu Top Tours Tokyo Group campaign: Targeting corporate/MICE and education groups using Jetstar Cairns – Narita route, the campaign is live from mid-October to the end of May 2025. This is an additional campaign to the Tobu Top Tours Osaka Group promotion that is already up and running.

JAPAN: JTB Group Cairns Campaign is live from November 2024 – May 2025, targeting corporate, MICE and Education groups travelling from both East and West Japan using Jetstar services, travelling to Cairns and the Great Barrier Reef region before 31 December 2025.

JAPAN: HIS Jetstar Cairns Campaign with TEQ is live from October 2024 – June 2025. Campaign activities include digital ads, social media promotion, displays through retail outlets and subsidies for passengers from regional areas.

JAPAN: JTB Group Cairns Campaign is live from November 2024 – May 2025, targeting corporate, MICE and education groups travelling from both East and West Japan using Jetstar services before 31 December 2025.

JAPAN: HIS Jetstar Cairns Campaign with TEQ is live from October 2024 – June 2025. Campaign activities include digital ads, social media promotion, displays through retail outlets and subsidies for passengers from regional areas.

JAPAN: Veltra Tabi-MUSE Campaign live from January – June 2025, targeting FIT and female opinion leaders showcasing variety of tours and experiences in Cairns & GBR region. Port Douglas area will be focused through a travel influencers event, which is a part of the campaign activities.

South East Asia

SOUTH EAST ASIA: Thomas Cook India campaign live from October 2024 – January 2025. Cairns promotion through online ads, TV and print media through English and regional languages throughout India.

SOUTH EAST ASIA: SOTC campaign: live October 2024 – January 2025. FIT products to increase the average length of stay in Cairns and Great Barrier Reef region.

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

📸💦 Meet Australia’s most photogenic waterfall! Millaa Millaa Falls is always ready for her close-up. Why just like her photos when you can visit and snap your own?

📸 @arkt.travelounge 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @athertontablelands 

ID: A waterfall, surrounded by rainforest, cascades smoothly over a cliff, creating a deep pool below.
Some places are so special they have to be seen to be believed - @lizardisland  is one of them. 🏝️ Located on the northern end of the #GreatBarrierReef this secluded island serves as a sanctuary for marine and bird life, while offering the epitome of luxury. Who says you can’t have it all?

📸: @lizardisland 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID: This image showcases Lizard Island’s thick vegetation and pristine beaches against the vibrant turquoise of the surrounding sea. A high vantage point captures the island’s secluded beauty and the expansive view of the Great Barrier Reef.
With a story that could have been lifted straight from a storybook, @paronellapark  dreamlike charm awaits. You will find this beautiful piece of history just a short drive from #Innisfail on the @cassowarycoastaustralia.

📸 @cairns.australia 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID: The image shows a moss-covered, castle-like structure complete with ornate balconies and stone walls. A water feature surrounds the base, enhancing the structure’s mystical and historic charm, as dense tropical foliage frames the scene, emphasising its rainforest location.
🌴😍 If this isn’t your view, you are in the wrong place! Pack up for Port Douglas and soon you could be dipping your toes into the sands of #FourMileBeach 🏝️.

🎥: @kellerdiaries | @portdouglasdaintree 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia 

ID: An aerial view of Four Mile Beach in Port Douglas. The photograph captures the brilliant blue waters of the Coral Sea, contrasting vividly with the greenery of the coastal trees and white sandy beach.
🌍✈️ Ready to upgrade your camera roll? Discover home 💚 through the lens of 🎥 @_brittanynash. If you are dreaming of a year filled with unforgettable adventures like these, it's time to start planning your visit to Tropical North Queensland.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia  @athertontablelands @portdouglasdaintree Explore Cassowary Coast 

ID: This video showcases a number of experiences across Tropical North Queensland, from white-water rafting to quiet moments on a secluded beach. Highlights include skydiving, snorkelling on the Great Barrier Reef, exploring magnificent waterfalls, attending a fashion show, and encountering wildlife. Aerial views offer glimpses of dense rainforests, while horseback riding adds to the diverse adventures captured.
🌿 Tune into nature’s soundtrack at #NandroyaFalls. 🎧💧 #ASMRNature 🤣😉 #nandroyafalls 

🎥 @phlipvids 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia  @cassowarycoastaustralia

ID: This video offers a drone shot of Nandroya Falls,  where a heavy flowing waterfall cascades into a series of lower waterfalls.
#PompeiiCave in #ChillagoeMunganaCavesNationalPark, although compact, is a trove of stunning mineral formations and challenging boulder-strewn paths. This self-guided trail, rated as difficult, rewards the adventurous with a truly unforgettable experience.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia  @visitmareebashire @athertontablelands 

ID: An explorer traverses the rugged terrain of Pompeii Cave in Chillagoe, negotiating a path strewn with massive boulders under a natural rock archway, highlighted by sunlight filtering through an opening above.
🚀 3…2…1… Forget about far-flung destinations; the world’s largest and most spectacular coral system awaits right here in Tropical North Queensland.

🎥 @abcsnorkelcharters

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia  @portdouglasdaintree 

ID: This video captures an underwater tableau at the Great Barrier Reef, highlighting a lively coral ecosystem teeming with marine life, including a green sea turtle, a manta ray, assorted corals, and a diver exploring the depths.
☀️ 📣  Sun’s out, and it’s whitewater season. 

Did you know the #TullyRiver is considered one of the best white water rafting rivers in Australia, with over 45 rapids cutting through World Heritage-listed rainforest.

Who’s calling dibs on the next trip? 🌊🚣‍♂️

🎥: @ragingthunder 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia
@queensland  @australia  @cassowarycoastaustralia 

ID: A group of rafters paddling a yellow inflatable raft through the rushing rapids of a river surrounded by dense, green rainforest. The video captures the energy and excitement of whitewater rafting in Tropical North Queensland.