JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February to June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.




INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.




SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.


For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.


Join @katevanrooy’s Sunday morning adventure in #Cairns 🩵✨🌴

#exploretnq #explorecairnsgbr #thisisqueensland #seeaustralia
What’s this? Well right now you’re looking at the world’s first ‘off-grid-on-reef’ 100% electric boat 🙌🐠

@sailawayportdouglas has upped the anti on reef sustainability with this project and are leading the solar charge for more sustainable boating in the tropics ⛵️

Who’s adding this to their bucket list? 🪸☀️ 

🎥 @sailawayportdouglas #exploretnq #explorecairnsgbr #portdouglas #thisisqueensland #seeaustralia
Sorry TLC, chasing waterfalls is a Tropical North Queensland favourite 🌴🩵

📍 Millaa Millaa Falls, @athertontablelands

📸 @travelsbyjam #exploretnq #explorecairnsgbr #athertontablelands
@LizardIsland coming in hot with some epic dolphin acrobatics 🐬

Have you ever spotted a dolphin on your travels to the tropics? Tell us where in the comments 👇

🎥 @pablocogollos_photography #exploreTNQ #exploreCairnsGBR #lizardisland #capeyork #greatbarrierreef
Hey @taylorswift your fans up north are literally jumping for joy that you made it to @australia 🙌 

We heard you had some free time this week, so why not spend it with another icon - the Great Barrier Reef in Tropical North Queensland? We’re only a quick 3 hours away ✈️🌴

#TSTheErasTour #exploreTNQ #explorecairnsGBR
We 🩵 waterfall season!

No matter how many times you see it, a beautiful snap of the famous #EllinjaaFalls is undeniably breathtaking 💦🍃 This @wettropicsworldheritage listed plunge is just one of the incredible stops along the Waterfall Circuit 🚘🌴 While you’re here, don’t forget to explore the other gems of the @athertontablelands - #MillaaMillaa & #ZillieFalls just to name a few 💫

📸 chloe_purchase.x #exploreTNQ #explorecairnsGBR #ThisIsQueensland #SeeAustralia
Where else would you rather be this weekend? 💁‍♀️ For arts, culture and incredible lush rainforest, set your sights on @MossmanGorge 🌴✨

🎥 @sarahjanegriffiths #exploreTNQ #explorecairnsGBR #PortDouglasDaintree
In the wise words of our friend Dory, "I shall call him squishy and he shall be mine and he shall be my squishy" 🪼🪼

🎥 @reefencountercairns #exploreTNQ #explorecairnsGBR
Michaelmas Cay isn’t just a picture perfect sand cay, it’s also a significant breeding site for many species of birds including noddies, boobies (yes, really) and terns with up to 20,000 breeding pairs on the island at one time 🐦✨🏝️

📸 @theverticalpixel #exploreTNQ #explorecairnsGBR 

Note: Filmed under permit. Outside the cay/reef area. Image cropped and zoomed. @theverticalpixel has GBRMPA permit.
Would you dare to swim with the crocs? 🐊

While you definitely shouldn’t try it in the wild, here at @wildlifehabitat you can get up close and personal safely at the CrocArena 🤩

🎥 @mish_loves_fish #exploretnq #explorecairnsgbr