CHINA: campaign live from May – June 2024. Specifically targeted at the self-drive market and will run for 2 months in the lead up to the northern hemisphere summer holidays.




JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.

JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.




INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.




SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.


For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.


We’re not afraid of the dark..I mean shark 🦈

Climb aboard @spiritoffreedomcairns to get the once-in-a-lifetime chance to hang out with our marine life as the sun sets! You don’t have to be a diver to experience this epic adventure either - join the fun front the boat deck and peek below the surface 🌚🤿

Will you be trying this on your next liveaboard experience? 😱

🎥 @tabithalipkin #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #greatbarriereef #sharks
Whether you’re out to catch a barra, hike Australia’s largest island National Park or adventure your way through a scenic 4WD track, #Cardwell is the perfect launchpad for an outdoorsy weekend with a friendly local twist 🎣🍃🏝 Hit the #CardwellForestDrive & make your way to this gem – #AttieCreekFalls – to float away your troubles 💎

📸 @kellerdiaries #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast 

[ID: A sparkling blue river running through bushy forest and large granite boulders. In the distance there are tree-covered mountains and a blue clear sky.]
Forget going for a walk to see the sunrise, around here we like to start the morning jumping into it! 🪂 Book now to get your adrenaline pumping with @skydiveaustralia before you start your boring work day 😉🌅

🎥 @tabithalipkin #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia [ID: woman skydiving through the clouds]
Kicking your week off with breathtaking sights of the @athertontablelands 🍃🦋

Around here, you’ll be treated to an abundance of waterfalls, lakes, local produce and more! 🌴✨ It’s time to explore the rolling hills that stretch for miles, and one of the best places to do it is Millaa Millaa Lookout, also known as the McHugh Lookout 🌱

P.S. get your sightseeing started as the sun rises to catch the golden skies over the Tablelands - and don’t forget your jacket, it’s starting to get chilly 🥶

 🎥 @kellerdiaries #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia 

[ID: Camera panning over woman leaning on wooden fence at lookout on the Atherton Tablelands. She is standing under a tree in a white flowing dress and hat. The view overlooks grassy fields, farmlands and mountains in the distance]
We’re telling you, you WANT to be waiting at the finish line to cheer on our champs in #IMCairns tomomorrow! 🏃‍♂️🌴

🎥 @ironmanoceania & @ironmantri #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia

[ID: Drone shot of cairns Esplanade before showing clips of competitors waiting on the beach and then sprinting into the water to start their swim. Followed by clips of competitors running and one man breaking through the finish line banner. Finishes with a clip of cyclist on a long road on the coastline]
In case you didn’t already know, @queensland has some pretty epic locations right here on our own shores…especially in Tropical North Queensland 🌴⛵️

Did you know that all of this and more lies just a 2 hour drive from Cairns!? Say hello to the incredible @cassowarycoastaustralia ☀️🏝️

🎥 @_chelseacavo_ #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast #missionbeach

[ID: clips of Mission Beach and Cassowary Coast including: Resort entry overlooking the pool with a pink and yellow sky in the background; boating experience showing snorkelling, blue ocean waters and golden sandy beaches]
If you didn’t already know, the most common residents of Tropical North Queensland are the tourist-turned-locals (aka ‘I came for a holiday and never left)🌴

If you’re wondering why, it’s because of incredible experiences like this one with @oceansafaricaprtib just being part of the every-day! 

Have you gone swimming with turtles before? Drop us a 🐢 or head to our bio link to find out how ☝️

🎥 @rachelsholliday #exploretnq #thisisqueensland #seeaustralia #explorecairnsgbr #portdouglasdaintree #greatbarrierreef #capetribulation [ID: underwater shot of a turtle swimming amongst beautiful coral and a woman swimming alongside the turtle]
Shout out to @crystalbrookflynn for reminding us that winter in the tropics is unlike anywhere else 🌴❄️

Head to our bio link to find winter activities to book on your next holiday ☝️

#exploretnq #explorecairnsgbr  #winter #thisisqueensland #seeaustralia [ID: beautiful scenic shots of cairns in winter including a flight over the Great Barrier Reef, palm tree, sunny beaches, beautiful rainforests and colourful sunsets]
Happy World Oceans Day! 🌊🐠

Around here, the ocean isn’t just celebrated one day a year - it’s everyday! And here are just a few ways you can dive in while you’re exploring Tropical North Queensland 🩵

Head to our bio link to find more ways to explore ☝️

#exploretnq #explorecairnsgbr #worldoceansday #greatbarrierreef 

[ID: clips of woman exploring the bright blue waters of the Great Barrier Reef on a scenic helicopter flight, glass bottom boat, snorkelling, an aquarium and helmet diving]
Tag your hiking buddy 💅😮‍💨

#exploretnq #explorecairnsgbr #hiking #fitness #nature #outdoors