Campaigns
To showcase our destination, TTNQ puts campaigns into the marketplace to target specific consumers, highlight an event, promote our members, and offer deals. If you would like to enquire about TTNQ campaigns, contact us at [email protected]
Domestic Campaigns
Always On
Last activity: January – June 2023
As the number of major domestic brand campaigns reduce, this campaign continues to take a seasonal approach within an always on strategy, with summer and autumn messaging running from January – March and Winter messaging from April onwards. Target audiences include high value travellers who are interested in travelling to the topics through both low and peak seasons. Niche campaign audiences including Adventure and eco-luxury are also targeted through creative.
Drive North Queensland
Last activity: February – June 2023
In partnership with 4 other Regional Tourism Organisations in North Queensland, the Drive North Queensland campaign captures the long-haul drive market, who visit many regions on their journeys have very specific needs. The five RTOs in this collective are Tropical North Queensland, Mackay, Outback Queensland, Townsville and Whitsundays.
Drive Tropical North Queensland
Last activity: March – June 2023
The drive market continues to be one of the most vital groups for tourism in Tropical North Queensland. This campaign promotes various drive opportunities, experiences and road trips throughout the year, focusing more on the fly/drive market and short road trips.
Summer in the Tropics
Last activity: October – December 2022
Next campaign in planning
The summer campaign aims to change the perception of Tropical North Queensland during what is traditionally the low season. Typically viewed as a two-seasonal year (wet and dry), summer here is often thought of as too hot, wet, or dangerous to visit. This campaign will position TNQ as the summer holiday destination to our domestic audience. Target audiences include high value travellers who are interested in travel to tropical summer locations.
Cairns Unearthed 2022
Last activity: October 2022
Next campaign in planning
The second edition of Cairns Unearthed appeared as a 56-page destination magazine, with 120,000 copies in the Daily Telegraph and The Herald Sun. Cairns Unearthed provides an in-depth view of the Cairns LGA with articles on summer dining, accommodation, experiences and attractions, peppered with member product advertisements.
Read the magazine
Kick-Start Summer
Last activity: September – October 2022
Next campaign in planning
As a precursor for the Summer campaign, our spring campaigns aim to promote experiences that are available over the summer months and drive visitor spend through the shoulder seasons.
Eco-luxury
Last activity: April – June 2022
As Tropical North Queensland is a leader in eco-tourism and only place on earth where two globally significant, natural World heritage sites occur side-by-side, this campaign aims to promote eco-friendly and sustainable products or initiatives among the niche, luxury travel market who may seek out experiences that make a positive contribution to the environment, local culture and their own personal health and wellbeing.
Escape Winter to the Tropics
Last activity: April – July 2022
The winter months are traditionally the busiest time of year for the domestic market, though with restrictions and uncertainty around travel over the last few years, the winter campaigns aimed to promote travel to the region and capture audiences who are intending overseas travel to tropical locations.
Summer Lives On
Last activity: February – March 2022
Leveraging off the performance of the summer campaigns, the autumn campaign continues to promote Tropical North Queensland as a holiday destination year-round, as traditionally ‘summer’ experiences still available in the following months, unlike in other regions.
Adventure
Last activity: December 2021 – March 2022
Tropical North Queensland boasts a high number of adventure experiences year-round thanks to its unique combination of natural environments. This campaign aims to capture the interest of adventure seekers by increasing awareness of adventure experiences that are available, particularly during the shoulder season.
INTERNATIONAL CAMPAIGNS
#ExploreTNQ
#MillaaMillaaFalls just gets better every time! When you're visiting the @athertontablelands next, don't forget to add this glorious waterfall to the bucket list 😍🌴
📸 ...

Here in @tropicalnorthqueensland we’re incredibly lucky to live alongside some amazing creatures, but it’s important to know how to stay safe while you’re exploring! 🌴🐊
Our ...

Welcome to paradise or what we like to call @thalabeach 😍 This unique Nature Reserve is located between Cairns & @portdouglasdaintree and is home to over 700 coconut palms 🌴🥥 If ...

Stay palm and @visitpalmcove 😉🌴
📸 @cp_traveldiary #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #palmcove

Did you know that @australia used to be largely a rainforest-clad continent? 🌿🌱 The @wettropicsworldheritage rainforest is the oldest remaining patch of this ancient forest, estimated to be over...

Pick your favourite waterfall on the @athertontablelands, we’re starting with #EmeraldCreekFalls 🙌🌴
📸 @jimmyandaline #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia ...

Say hello to island time at @bedarraisland 🌴💆
This exclusive paradise is just waiting to shower you with incredible activities, brilliant food & breathtaking views over the ...

There’s nothing quite like a sun shower at #MissionBeach in @cassowarycoastaustralia ☀️☔️
📸 @mycolourfulworld_ #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia ...

Just a short ferry ride from #Cairns, on board @fitzroyislandadventures, you’ll find the spectacular #FitzroyIsland 🐚✨ Spend your day exploring this quintessential tropical island National Park...

This is how you make the most of warm sunny days in the tropics 🍉
@visitpalmcove might be one of our favourite tropical beaches & it's not hard to see why 🌴 Not only is there ...
