CHINA: China Merchant Travel, live from July – October 2024 aimed at increasing trade network knowledge and passenger numbers to region. CTG offers a large selection of packaged tours including organised and self-guided tours. To make the most out of this campaign contact: Kaili Feng

CHINA: Southern Cross Traveltech (PTC), live from 1 June – 30 September 2024 this campaign will increase the FIT and small group tailor-made travel passenger numbers from Greater China to Tropical North Queensland. To make the most out of this campaign contact: Angela Yang

CHINA: GZL International Travel Service, live from 15 August to 31 December 2024 this campaign is aimed at increasing Chinese group travel market to the region in the back half of this year. GZL is a traditional agency based in Guangzhou that has support TNQ for decades and been instrumental to the strong growth and success of Chinese group travel to Cairns.  This trade partner offers a large selection of quality packaged tours to Australia that feature this region. To make the most out of this campaign contact: Cecilia Zhang.

CHINA: TTNQ has confirmed a trade conversion campaign partnership with Tourism & Events Queensland to support China Southern Airlines direct services from Guangzhou to Brisbane. Campaign activity will commence from September 2024 and conclude June 2025. Campaign partners include: GZL, Guangdong Kings Tours, Newstar, Guangzhou Comfort, Zuzuche.com, LY Tongcheng, Moker Trip, Guangxi Elite Edu Study Tour, CITS Shenzhen. For further information contact Harriet Gainfield.

CHINA: TTNQ has confirmed a trade conversion campaign partnership with Tourism & Events Queensland to support China Eastern Airlines direct services from Shanghai to Brisbane. Campaign activity will commence from September 2024 and conclude June 2025. Campaign partners include: Shanghai Junyixing (Awing Travel), Shanghai Tongzhisheng International, Sharing Journey, China Easy International, Shanghai Mint International, Trip Across Travel Services Zhejiang, Tuniu.com. For further information contact Harriet Gainfield.

CHINA: Cathay, live from September 2024 – March 2025. TTNQ has partnered with TEQ and Cathay to run cooperative marketing activity in China and Hong Kong target markets to promote holiday travel to Cairns via Cathay Pacific seasonal services from Hong Kong to Cairns.

CHINA: Chongqing Intercontinental International Travel Agency (Trip Soho) – live from 1 November 2024 – 31 January 2025 this online campaign conducted primarily through social media platform Little Red Book this campaign will increase free independent travelers from central/ western China over the Chinese New year period. To make the most out of this campaign contact Miss Ally Wang.

CHINA: Shanghai Junyixing International Travel (Shanghai Awing) – live from 1 November 2024 – 31 January 2025 this integrated online and offline campaign will see quality packaged tours sold to a cross section of customers including the middle-class; retirees; and young people who enjoy adventure & outdoor activities. To make the most out of this campaign contact Mrs Chaoying.

CHINA: 6Renyou – live 1 October 2024 – 31 January 2025. This online campaign conducted primarily through 6Renyou owned digital platforms and social media platform Little Red Book will increase free independent travelers from Northern China to travel to Tropical North Queensland over the Chinese New year period. To make the most out of this campaign contact Miss Liyan.

CHINA: Zuzuche.com – Live 01 March 2025 – 30 June 2025 this offline and online campaign conducted primarily through Zuzuche.comowned digital platforms and social media channels. Aimed to attract FIT/ self-drive travelers from southern and central/ western China over the Spring and Summer travel seasons. To make the most out of this campaign contact Miss Reekie Ling.

CHINA: Hong Kong Travel Expert – Live 01 February – 28 February 2025  This offline and online campaign includes Consumer Travel Show exposure and various activities to encourage conversion of small travel groups to region from Hong Kong for the upcoming Spring/ Summer travel season. To make the most out of this campaign contact Kelly To.

CHINA: HelloDive Travel – Live 01 March – 30 June 2025. This campaign will target the scuba diving community in China via online and offline activities including exposure at both the Shanghai and Beijing Dive Shows. This niche campaign is aimed at increasing free independent adventure travelers from China to enjoy diving in Tropical North Queensland during off-peak periods.

Japan

JAPAN: Veltra Cairns campaign live May -August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

JAPAN: Expedia Japan campaign live September –  October, 2024, this is a part of the TTNQ’s Global Campaign with Expedia. The Japan part targets bookings around Christmas, New Year holiday through to January to February. Target segment is Family and Youth market.

JAPAN: Hankyu Tokyo campaign live August -December 2024, selling Cairns mono tours and Cairns and Sydney combination. This is group series targeting mature and senior age segments.

JAPAN: Hot Holiday campaign live July 2024 – January 2025, the campaign focuses on 15 new Cairns & Great Barrier Reef packages which includes land packages with accommodations, tour packages and self-drive options.

JAPAN: Tabikobo campaign live August 2024 – June 2025, Tabikobo restarted selling Cairns and Australia products. Objectives to increase not only pax number but also average length of stay. Target segments are F2 (Female 35-49yr) and family.

JAPAN: Tobu Top Tours Kansai Group campaign live October 2024 – May 2025, targeting corporate/MICE groups and Education/Student groups using Jetstar Cairns-Osaka route.

JAPAN: Hankyu Osaka campaign live October 2024 – June 2025, by working with 3 different departments – Group series (Trapics), E-Very (FIT) and One-off groups departments.

JAPAN: AirTrip Virgin Australia Cairns campaign: live from October – February 2025, targeting FIT travelling on Virgin service until its end of the service. This is a 100% digital campaign, including an editorial about Cairns & the Great Barrier Reef region.

JAPAN: HIS Virgin Australia campaign with TEQ: live from 1 October – 30 November 2024. Towards to the end of the campaign period will overlap to HIS’s New Year Sale. It targets customers who come to Cairns before the end of February 2025.

JAPAN: Tobu Top Tours Tokyo Group campaign: Targeting corporate/MICE and education groups using Jetstar Cairns – Narita route, the campaign is live from mid-October to the end of May 2025. This is an additional campaign to the Tobu Top Tours Osaka Group promotion that is already up and running.

JAPAN: JTB Group Cairns Campaign is live from November 2024 – May 2025, targeting corporate, MICE and Education groups travelling from both East and West Japan using Jetstar services, travelling to Cairns and the Great Barrier Reef region before 31 December 2025.

JAPAN: HIS Jetstar Cairns Campaign with TEQ is live from October 2024 – June 2025. Campaign activities include digital ads, social media promotion, displays through retail outlets and subsidies for passengers from regional areas.

JAPAN: JTB Group Cairns Campaign is live from November 2024 – May 2025, targeting corporate, MICE and education groups travelling from both East and West Japan using Jetstar services before 31 December 2025.

JAPAN: HIS Jetstar Cairns Campaign with TEQ is live from October 2024 – June 2025. Campaign activities include digital ads, social media promotion, displays through retail outlets and subsidies for passengers from regional areas.

JAPAN: Veltra Tabi-MUSE Campaign live from January – June 2025, targeting FIT and female opinion leaders showcasing variety of tours and experiences in Cairns & GBR region. Port Douglas area will be focused through a travel influencers event, which is a part of the campaign activities.

South East Asia

SOUTH EAST ASIA: Thomas Cook India campaign live from October 2024 – January 2025. Cairns promotion through online ads, TV and print media through English and regional languages throughout India.

SOUTH EAST ASIA: SOTC campaign: live October 2024 – January 2025. FIT products to increase the average length of stay in Cairns and Great Barrier Reef region.

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from May – June 2025. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

Test your limits and turn up the thrill. Whether you are bungy jumping from Australia’s only tower, skydiving over the #GreatBarrierReef, or rafting through rainforest rapids, there is an adventure waiting for you in Tropical North Queensland. 

@cairnswaterfalls @cairnsjetboating @hotairballooncairns @skyparkcairns @cairnsadventuregroup @sunloverreefcruises @backcountryblissadventures @treetopsadventurecapetrib @portdouglasdaintree @queensland #queensland #australia #exploreTNQ #explorecairnsGBR @australia

ID This video showcases high-energy adventure in Tropical North Queensland including bungy jumping over rainforest, skydiving above the Great Barrier Reef, and rafting through wild rapids.
Incoming… minke season. They are rare, ridiculously curious and Tropical North Queensland is the only place on Earth you can swim with them. Each winter, dwarf minke whales migrate from subantarctic waters to the stretch between Port Douglas and Lizard Island, and for a few short weeks, the #GreatBarrierReef becomes home to the world’s most exclusive whale encounter.

The season is short. The encounters unforgettable.
Learn more here 🐋  https://bit.ly/43qy7bh

🎥 @pablocogollos_photography

@mikeballdive @prodivecairns @spiritoffreedomcairns @divers_den

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia 

ID Dwarf minke whales swimming in clear blue water on the Great Barrier Reef.
The road less travelled… straight to one of Queensland’s steepest climbs… #WalshsPyramid. This Grade 5 track is steep and difficult, but the views make up for it. 

🎥  @w.said77

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia 

ID A drone shot looking down a narrow road lined with sugarcane fields, leading towards Walshs Pyramid, a steep, pyramid-shaped mountain
This reef local has nailed the art of midweek energy conservation. Zero meetings. Maximum chill.

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

🎥  @downundercruiseanddive 

ID A green sea turtle resting on the coral floor of the Great Barrier Reef with its eyes partially closed.
Proof that Tropical North Queensland doesn’t do “ordinary”. 💧 This electric blue beauty is the #CardwellSpaPool, nature’s answer to a plunge pool, and yes, the colour really is that good.

But heads-up… this brilliant hue is seasonal. Your best bet? Visit just after the summer rains. That is when there is still enough flow to keep things fresh, but the water level starts to drop concentrating the minerals that give it that unreal blue.

📸 @runamuc_adventures 

#exploreTNQ #explorecairnsGBR #thisisqueensland @australia @queensland @cassowarycoastaustralia 

ID A woman relaxes in a natural rock spa at the edge of the vivid blue Cardwell Spa Pools in North Queensland. Surrounded by lush rainforest, the mineral-rich water contrasts strikingly against the earthy rocks and green foliage.
Golden hour hits different when you are perched on the edge of paradise 🌴 in #portdouglasdaintree. Tag 👇 the friend who would be first to bring the cheese platter.

📸 @amys.camera.lens 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree @shaolinportdouglas 

ID Aerial view of a grassy headland lined with palm trees at sunset, with people relaxing on the lawn. A red-sailed boat floats on the ocean in the background under a pink and orange sky.
Weekend forecast says 100% chance of stars and this sky? Brought to you by zero light pollution and one epic outback escape. Who’s packing the telescope?

📸📍@mountmulliganlodge 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @visitmareebashire @athertontablelands 

ID A person stands under a dazzling night sky illuminated by the Milky Way, holding a light that beams upward. Silhouettes of trees and distant hills frame the horizon, captured at Mount Mulligan Lodge.
Warning: staring directly at this waterfall may cause spontaneous road trips. Millaa Millaa Falls is one of the most photographed waterfalls in Australia, and when you get a view like this, it’s easy to see why.
Add it to your @athertontablelands trail and pack your swimmers (you’ll thank us later). @queensland  @australia #cairnsgbr #exploretnq #athertontablelands  ID Frontal view of Millaa Millaa Falls cascading into dense tropical greenery, framed by rainforest foliage.
Dress code…barefoot? Say no more. 😉 This isn’t just lunch with a view,  @lizardisland is a private island escape where the only way in is by plane, yacht or chopper. Who's adding this to their wish list? 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID: The image shows a white sand beach edged by turquoise waters, where a woman enjoys a picnic. A boat floats in the bay nearby, hinting at the island’s remote and exclusive appeal.
Silent, ancient and absolutely in charge. As ancient as the rainforest it inhabits, the estuarine crocodile is a living relic and a powerful reminder that in Tropical North Queensland, the wild still rules 👑🐊.

🎥 @josephine.wrt 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia @portdouglasdaintree 

ID Aerial view of a crocodile swimming near the riverbank beside dense green mangroves in Tropical North Queensland.