CHINA: Zuzuche.com campaign live from May – June 2024. Specifically targeted at the self-drive market and will run for 2 months in the lead up to the northern hemisphere summer holidays.

 

Japan

 

JAPAN: World Compass campaign live from December 2023 – June 2024. The digital campaign will reach consumers, along with a wide range of travel agents across Japan, and in addition, target the niche sporting travel market, such as golf.

JAPAN: HIS Kanto Jetstar campaign in partnership with TEQ and JQ live from December 2023 – June 2024. Targeting the youth and family segments with new itineraries including the Atherton Tablelands and exclusive activities on Green Island, there will be promotional activities through TV, online channels and retail outlets in Tokyo and surrounds.

JAPAN: HIS Kansai Jetstar campaign in partnership with TEQ, JQ and Kaiyukan (Osaka Aquarium) live from December 2023 – June 2024. Targeting adult couples, families, and student/youth segments in the Osaka and Kansai areas. HIS will promote the campaign through their channels and will also collaborate with Osaka’s aquarium, Kaiyukan which has 2.5 million visitors annually.

JAPAN: Klook campaign live from December 2023 – January 2024. Targeting Japanese spring holiday (late March – early April) bookings, including families travelling with children, and Gen Z’s. Rent-a-car is one of features. Campaign channels are Blogs, SNS, eDMs and web.

JAPAN: JTB Escorted Kanto Cairns campaign with TEQ and VA live from December 2023 – June 2024. Targeting mature and senior traveller using Virgin Australia. Project includes advertisements using multiple channels to reach the target audience.

JAPAN: Club Tourism campaign with TEQ and VA live from December 2023 – June 2024 Campaign targets Cairns mono tour to both members of Club Tourism and potential members. Conversion-led activities throughout Tokyo metropolitan and surrounding regions.

JAPAN: JTB Corp Mystyle campaign with TEQ and JQ live from January – June 2024. Working with TEQ and Jetstar, targeting honeymoon and couples, familes and youth segments by developing measures to stimulate demand to Cairns. Activities includes TV commercial, digital ads and monitor tours.

JAPAN: NTA Cairns Promotion with TEQ and VA live from January – June 2024. Targeting package tours, MICE groups and Education groups. The promotional activities includes retail outlets displays, online ads, training seminar for staff and special campaign brochures.

JAPAN: JTB Tabimonogatrarii West campaign live until June 2024. Targeting senior/mature age segments. The promotional activities include DM/eDM and advertisements.

JAPAN: JTB Cairns Marathon Promotion live from February – June 2024. JTB create Marathon tours travelling with Cairns Marathon Ambassadors in July 2024.

JAPAN: ARC Three Jetstar campaign live February – June 2024. Jetstar Tours targeting FIT, and ARC Three B2B networks targeting travel agents, including MICE agents.

JAPAN: Hankyu Osaka JQ campaign live from March – June 2024. Cairns mono itinerary is the main focus, and introducing a new itinerary of Cairns and Sydney.

JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.

 

India

 

INDIA: Pick Your Trail campaign in collaboration with TEQ live from November 2023 – January 2024.

INDIA: Make My Trip campaign with TEQ live from 1 March – 30 May 2024. targeting 7 major cities in India to increase lengths of stay, visitor expenditure and product offerings.

INDIA: SOTC Cairns Campaign live from February to June 2024, targeting FIT and group series on 10 different itineraries to Cairns & Great Barrier Reef region.

INDIA: Thomas Cook Cairns Campaign live from February to June 2024, through website,  online and print advertisement, in regional languages.

 

Singapore

 

SINGAPORE: Singapore Airlines campaign with TEQ live from 1-28 February. Drive bookings to Cairns and Great Barrier Reef directly from Singapore via SQ website, supported by a promotional fare, targeting repeat visitors to Australia includes couples, families and mature segments.

 

For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.

#ExploreTNQ

There’s more than one way to see the Great Barrier Reef, but a Seawalker Helmet Dive has got to be one of the best! Discover this underwater world without even getting your hair wet! 

#exploreTNQ #exploreGBR

[ID: Collection of clips from an underwater helmet dive in the Great Barrier Reef. Featuring yellow tailed fusilers and other fish]
Want an escape from reality? Try @fitzroyisland 🏝️☀️

📸 @jesswardphoto #thisisqueensland #seeaustralia #exploretnq #explorecairnsgbr #greatbarrierreef #island 

[ID: A breathtaking pink and orange sunset over the ocean, with a pier and a boat gently floating on the calm waters. Rainforest covered mountains visible in the distance.]
So, you’re all booked in for your trip to Tropical North Queensland (YAY!) But what do you pack? 🤔🌴 @kellerdiaries is here to help you out! Here are our top tips on what to pack for your next holiday to the tropics:
 
📍 Summer clothes (no jumpers needed ❌)
📍 Sun protection - hat, sunnies and sunscreen
📍 Reusable water bottle and keep cup (if you’re a coffee drinker)
📍Don’t forget your thongs (or flip flops, jandals, whatever you want to call them!)
 
#exporeTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #packing
If you need a reason to become a morning person, this is it! 🎈No better way to watch the sunrise over the Atherton Tablelands than gliding above it with @hotairballooncairns

#ExploreTNQ #ExplorecairnsGBR #athertontablelands

[ID: sunrise from a hot air balloon ride over the Atherton Tablelands]
Are you ready to learn all about the Great Barrier Reef? 🧑‍🏫📖

@masterreefguides @tahnmiller is here to give us all the important @gbrmarinepark facts! Where better to start than right at the very beginning, what is the Great Barrier Reef? 🪸
 
Stay tuned for more reef information and facts with Tahn, and don’t forget to jump on a tour with a Master Reef Guide next time you’re in Tropical North Queensland 🩵

🎥 @queensland 
 
#ExploreTNQ #ThisIsQueensland #SeeAustralia #ExploreCairnsGBR #GreatBarrierReef
If there's one thing we know about those lovely tropical raindrops, it's that it sometimes they make everything just a little more magical! ✨🌴

📍 @lake_barrine_teahouse

🎥 @megannamourr #exploretnq #explorecairnsgbr #athertontablelands
Good morning #Cairns 👋👋 

🎥 @trendy.neo #explorecairnsgbr #exploretnq

[ID Warm orange and yellow sunrise over Cairns]
Winter is only a few months away, you know what that means? It's nearly minke whale season!! 🐋

Did you know that Tropical North Queensland is the only known predictable aggregation in the world & the only place where people are able to swim alongside this majestic animal - book a tour with @mikeballdive @divers_den @prodivecairns or @spiritoffreedomcairns to experience it for yourself 🩵

🎥 @z0moments #exploreTNQ #exploreCairnsGBR #minkewhale #greatbarrierreef

[ID Minke Whales calmly swimming past the camera through the ocean]
POV you're playing passenger princess on the way to @lizardisland ✈️👸

This stunning island is renowned for its diving, with the world-famous Cod Hole on the northern tip of Ribbon Reef just 50 minutes from the Island 🐠 Here you might find some friendly grey reef sharks, schooling sweetlips & a dazzling array of tropical reef fish, maybe even the site’s namesake, the Potato Cod 🤿

While you're there, don't forget to make your way over to the Lizard Island Research Station – a coral reef research facility that is recognised as the major island-based research facility on the @gbrmarinepark! 🌊

🎥 @sveabark #exploreTNQ #exploreCairnsGBR #capeyork

[ID: Boarding a small charter plane and flying over bright blue ocean and coral reefs on the way to Lizard Island, where there is white sand, lush forest and only a few buildings visible from the air.]