Campaigns
To showcase our destination, TTNQ puts campaigns into the marketplace to target specific consumers, highlight an event, promote our members, and offer deals.
DOMESTIC CAMPAIGNS
For more information on TTNQ’s domestic campaigns, please contact [email protected]
INTERNATIONAL CAMPAIGNS
Campaigns for FY24-25 are in development and will continue to be added to the list below as they are confirmed. For more information, please contact [email protected].
FY23-24 Campaigns here.
TTNQ’s international campaign activity received grant funding from the Australian Government, under the International Tourism Recovery Program administered by Austrade.
GLOBAL CAMPAIGNS
GLOBAL: Expedia Partnership FY24-25 live from August 2024 to June 2025. After a successful year in 2023-24 conversion focused activity, TTNQ have contracted Expedia Group for a second-year global partnership. Activity will be live in Canada (Aug-Sep & Jan-Feb), United States (Jan-Mar), Japan (Sep-Oct), United Kingdom (Jan-Mar), and New Zealand (Jan-Mar). Make sure your products are contracted and loaded by contacting Stefanie Schoonens.
WESTERN MARKET CAMPAIGNS
EUROPE
EUR: Australia à la Carte x Petit Futé live May to July 2024. Driving conversion in the French and European markets to broaden the dispersal across the TNQ region through a digital media campaign with Australie-à-la-Carte and Petit Futé. Contact Valérie Bourgeois.
UK
UNITED KINGDOM: Trailfinders live from 1 August 2024 until 30 June 2025. TTNQ is upweighting the region’s exposure and conversion opportunities as part of an integrated national campaign with Tourism Australia and Tourism Events Queensland, covering print, social, digital, display, eDMs and store front advertising. Ensure your products are loaded with Trailfinders by contacting Lauren McLeod for accommodation and Philip Orchard for experiences.
USA
USA: Goway Travel campaign live from 01 September 2024 to 28 February 2025. After a successful campaign in FY23-24, TTNQ is pursuing a second campaign to continue to drive visitation to the region from Canada and United States. To make the most out of this campaign, connect with Goway’s Product Manager, South Pacific Meghan Boyd.
EASTERN MARKET CAMPAIGNS
China
CHINA: Nanjing Tuniu live from 01 July – 30 September 2024 this is an integrated campaign that will promote experiences throughout the region, tapping into the growing FIT market from China for holidays to Tropical North Queensland. To make the most out of this campaign contact: Mona Luo
CHINA: China Merchant Travel live from July – October 2024 aimed at increasing trade network knowledge and passenger numbers to region. CTG offers a large selection of packaged tours including organised and self-guided tours. To make the most out of this campaign contact: Kaili Feng
CHINA: Southern Cross Traveltech (PTC) live from 1 June – 30 September 2024 this campaign will increase the FIT and small group tailor-made travel passenger numbers from Greater China to Tropical North Queensland. To make the most out of this campaign contact: Angela Yang
CHINA: GZL International Travel Service live from 15 August to 31 December 2024 this campaign is aimed at increasing Chinese group travel market to the region in the back half of this year. GZL is a traditional agency based in Guangzhou that has support TNQ for decades and been instrumental to the strong growth and success of Chinese group travel to Cairns. This trade partner offers a large selection of quality packaged tours to Australia that feature this region. To make the most out of this campaign contact: Cecilia Zhang.
Japan
JAPAN: Veltra Cairns campaign starts from May to August 2024, targeting FITs. Veltra is one of major OTA in Japan market, selling tours and attractions.
South East Asia
SOUTH EAST ASIA: (Aviation) Indonesia Air Asia live from June – September 2024. This conversion campaign will be utilising the Air Asia brand targeting the Indonesian market for the direct flights from Denpasar to Cairns across paid media. Campaign will include social media, Google display, eDMs, website, and digital publisher partners.
For all Japan and SEA campaigns contact your inbound tour operator or Sam Sakamoto.