TTNQ Strategic Direction 2024 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

💙 Australia’s bluest waters? You will find them right here in @tropicalnorthqueensland. Would you swim here? #BedarraIsland?

🎥  @_markfitz 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia

ID The video opens with text that reads “Places in Australia with the bluest water”, over an aerial drone shot of a secluded beach. The scene features clear turquoise coloured water, smooth boulders and palm trees lining the white sand.
On a scale of 1-10, how would you rate #RexSmealPark? Drop your score below. 👇 We would give it a 10… obviously...🌴

📸 IG/kel.and.dyl

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia @portdouglasdaintree  #portdouglasdaintree 

ID A park with lush green grass stretches toward the waterfront, framed by tall, evenly spaced palm trees. In the background, a calm body of water reflects the sky, with distant mountains and a tree-covered shoreline.
No snorkel? No worries! A glass-bottom boat tour lets you see the #GreatBarrierReef without getting wet. Who’s up for an underwater adventure but above water 😉? 

🎥 @sunloverreefcruises 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia

ID The video opens with on-screen text that reads “Have you ever been on a glass-bottom boat tour?”. The footage then shows a glass-bottom boat floating over the Great Barrier Reef, with coral formations below. The perspective shifts between above-water shots of the boat and views through the glass panels, where tropical fish and marine life can be seen swimming beneath.
Journey through #Mareeba along the historic Wheelbarrow Way to discover #Chillagoe, a hidden outback gem filled with ancient limestone caves, rich mining history and landscapes that take your breath away. Have you heard of it? Time to add this “secret” to your TNQ bucket list.

Planning a trip? @visitmareebashire offers a 2-day
Wheelbarrow Way itinerary and all the tips you need to make the most of your adventure.

🎥 @overlandtravellers 

ID Aerial and ground footage showcasing Chillagoe’s outback landscapes, ancient limestone formations and scenic walking trails. Clips feature a couple exploring caves, hiking throughthe rocky terrain and enjoying sunset views among towering limestone pillars. Text overlays highlight Chillagoe as one of TNQ’s best-kept secrets.

#exploretnq #explorecairnsGBR #thisisqueensland #australia @queensland @australia
If paradise had a waterfall, this would be it. #ZoeFalls on #HinchinbrookIsland is the ultimate reward for those who make the trek offering up the ultimate freshwater experience. Who’s taken the plunge here? 👇 #HinchinbrookIsland #zoefalls

📸 IG/markfitz

ID A half-underwater, half-above-water shot of a woman standing in a clear pool at the base of a waterfall. Below the water, small fish swim among smooth rocks. Above the water, a cascade flows down dark, rocky cliffs surrounded by green rainforest.
Monday mood? ➡️ Wishing you were here instead… 🌴 #MissionBeach 

🎥  @_markfitz 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia missionbeachqld

ID Aerial drone shot featuring a long stretch of beach with golden sand palm trees.
Ever peered into the depths of Mt Hypipamee Crater on the @athertontablelands? 🤯 This volcanic pipe is just one of many geological marvels of this region. Who’s visited? 

🎥 @jessadventuresaus 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland @australia  #athertontablelands

ID A deep, cylindrical crater with sheer rock walls drops dramatically into a still, green pool far below. The surrounding landscape is dense with rainforest, with trees lining the rim of the crater.
Two historical landmarks captured in one beautiful image – can you name them? 🤔 (Answer at the end!) 

📸 @amys.camera.lens

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @australia @queensland @portdouglasdaintree 

A small white church sits among tall palm trees near a sandy shoreline. Behind it, the ocean stretches to the horizon with a wooden pier on one side and distant mountains in the background.

⚓ Port Douglas Sugar Wharf 
⛪ St Mary’s by the Sea
Every day is an adventure in @TropicalNorthQueensland. ☀️ And if you need a little inspo, here are 8 experiences that made 🎥 @kellerdiaries' list. 

🚂 Take a scenic ride through the rainforest on the @kurandascenicrailway.
🐎 Gallop along the beach between two World Heritage sites with @capetribhorserides.
🛥️ Cruise to Mackay Coral Cay for pristine white sand and crystal-clear waters.
🍍 Hunt for hidden gems and fresh local produce at the Port Douglas Markets.
🍇 Indulge in a delicious road trip through the @athertontablelands’ foodie trail.
🏝️ Spend a sun-soaked day exploring @fitzroyisland.
🤿 Snorkel the @gbrmarinepark and meet its incredible marine life.
🌴 Chase waterfalls and secret swimming spots in @portdouglasdaintree. 

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia @queensland  @australia 

ID Text over video reads “8 must-see places in Tropical North Queensland” followed by a series of videos showing a train travelling through a rainforest, people riding horses along a sandy shoreline, people standing on a white sand cay in the ocean, an outdoor market filled with people and stalls, a person admiring views from a lookout beneath a tree, a white sand beach with bright blue water, colourful coral underwater and a person jumping into a rainforest waterhole.