TTNQ Strategic Direction 2023 – 2025

Tourism Tropical North Queensland, as the Regional Tourism Organisation, brings together the industry and community as the custodians of a destination and a suite of brands with a long and proud history of involvement in the visitor economy. Our bold ambition by 2025 is to grow the value of the visitor economy in the region to $5B, four years ahead of the 2021 forecasts.

TTNQ Vision & Mission

Destination Vision

A highly valued and respected, results-driven organisation, working in partnership with our stakeholders to deliver world-class, innovative destination marketing, supported by our community.

Destination Mission

That every visitor leaves as a custodian of our region and its stories, sharing their experience globally to drive future visitation.

TTNQ Strategic Priorities

  1. Deliver a unified brand story to become Australia’s most desirable leisure, business event and corporate travel destination.
  2. Increase the region’s market share of domestic visitor nights and spend, including growth in luxury, adventure, events and drive.
  3. Restore the regions aviation seat capacity, both domestic and international and global travel restarts.
  4. Support our industry to adapt, delivering year-round visitation, encouraging greater dispersal and driving repeat visitation from key markets.
  5. Increase our share of voice, through strong partnerships and a culture of innovation.

TTNQ Business Goals

As an organiser in the visitor economy we can influence:

  • Share of Voice: increase awareness and engagement with our story through our partners.
  • Share of nights: Drive visitor arrivals, nights and spend per person.
  • Spend Year-Round: driving year-round visitation, dispersal.
  • Satisfaction: a sustainable organisation, delivering results for partners, members, visitors, and our community and sharing the region’s stories of sustainable practice.

TTNQ Values

Professionalism

  • Personal grooming and presentation professionally appropriate to your role
  • Delivering quality outcomes within set timeframes
  • Demonstrating a strong work ethic to deliver quality outcomes
  • Communicating clearly
  • Behaving in a fair, logical and consistent manner
  • Proactively supporting the mission and vision of the company
  • Promoting self development and team growth

Leadership

  • Actively supporting TTNQ values
  • Valuing individuals input equally
  • Demonstrating active listening by;
    o allowing someone to speak without interrupting,
    o listening to what’s being said and providing a meaningful reply to ideas and opinions
  • Being dependable
  • Being empathetic
  • Being honest

Collaboration

  • A willingness to work together as a team
  • Actively seeking opinions from other team members
  • Being actively involved in group discussion and looking to solve team problems
  • Volunteering to assist with components of teamwork
  • Actively listening to all team member’s contributions
  • Acknowledging individual team input
  • Supporting team decisions

Respect

  • Consistently communicating in a positive and open manner
  • Showing consideration, understanding and respect for the team and stakeholders
  • Having respect for diversity by embracing differences in talents, strengths and weaknesses
  • Embracing positive recognition

Creativity

  • Encouraging creativity to develop fresh ideas
  • Facilitating creative and collaborative ideas
  • Supporting creative and constructive debate

#ExploreTNQ

Today @leighton_videography brings us his favourite waterfalls in Tropical North Queensland! Which one is your fave? 🌴🦋

#exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia 

[ID: Clips of waterfalls in Tropical North Queensland. All are full and flowing. Waterfalls are Millaa Mill Falls, Behana Gorge, Davies Creek Falls and Windin Falls]
Don’t forget to catch the epic magic shows at @wildlifehabitat 🌴😌

[ID: Two wildlife keepers lift a blue sheet for a few seconds, then drop it to reveal an emu.]
We interrupt your scrolling to show you @visitpalmcove, nothing further, as you were 🌴🦋

📸 @tessa_jayne_  #exploretnq #explorecairnsgbr #palmcove #thisisqueensland #seeaustralia

[ID:Palm trees line a sandy beach pathway at sunset, with a lone person walking and the ocean visible in the background.]
There’s so much to love about @lizardisland but the world famous “Cod Hole” is one of our favourites! Why? Because of these curious potato cods of course🐠 

🎥 @tabithalipkin #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia 

[ID: Woman diving on the Great Barrier Reef while a curious potato cod (large fish) is investigating her. Text on screen reads “POV: You make friends with a potato cod named Tater Tot at the Great Barrier Reef and she loves the camera. LOVES IT. She especially wanted to show you her spots…”See!? This is why they call me a potato cod! My spots look like potatoes!” “What’s personal space?!” “Hi again” “Can we take a picture before you leave?” Absolutely]
Nothing screams tropical like an island getaway & @bedarraisland should definitely be at the top of your list! 🏝🍹 Oh, did we mention all inclusive? 🍾 From private candlelit dinners on the beach, to fishing gear & kayaks, to meals & cocktails, the staff at Bedarra Island go above & beyond to make sure your luxury escape is unforgettable 🌴🌸 Not to mention the view is pretty great 😉 So, when will we see you here? 👋

🎥 @_markfitz #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast 

[ID: Aerial video panning over the beach on Bedarra Island. There are bright green palm trees and blue ocean waves lapping a white sandy shore. Text on screen reads: Amazing tropical beaches in Australia: Bedarra Island, Qld]
Don’t have time to visit the Great Barrier Reef while you’re in #Cairns? Or if you just want to learn a little more about the reef, there’s nowhere better to explore than the @cairns_aquarium 🩵🐠

🎥 @tabithalipkin #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia 

[ID: Clips of the Cairns Aquarium and marine life that is housed inside it. Text on screen reads: An aquarium that brings the Great Barrier Reef to you”
Today we take time to commemorate the brave men & women who have served our nation in all wars, conflicts, and peacekeeping operations.

Soldiers from Tropical North Queensland joined the defence force to help protect Australia, including many Aboriginal & Torres Strait Islander people. Thanks to these people, we now live in an incredible location that we’re very proud of 💙🌴

If you’re interested in learning more about the history of the region, visit the Cairns Museum or check out some of the many historical sites around the region including the ANZAC trail ✨

Lest We Forget ❤️
If bright blue milky waters and a jacuzzi-like spa spells bliss for you then we’ve got you covered 🙌🌴 Cardwell Spa Pool, located along the Cardwell Forest Drive, is just one of few colourful swimming spots in the area! 🦋 If you enjoy waterhole hopping, head further along the track to Attie Creek Falls & Dead Horse Creek 🚙🌿

🎥 @jessadventuresaus #exploreTNQ #explorecairnsGBR #thisisqueensland #seeaustralia #cassowarycoast

[ID: Video clips of the Cardwell Spa Pool, which has bright blue water and is surrounded by lush green rainforest. Text on screen reads: Is this the bluest swimming hole in all of Australia?]
Happy Earth Day! 🌏🌱
This year for Earth Day, we’re working to reduce plastic use in Tropical North Queensland, here’s how you can help on your next holiday!

☕️ Reusable water bottles, coffee cups, straws and more! 
🏝️ Support local conservation efforts like beach clean ups
🦋 Choose eco-friendly accommodation, restaurants and tours who are also working to reduce plastic use
🗑️ Reduce and recycle your rubbish (make sure it goes in the right bin and doesn’t end up on the ground!)

Hit the bio link to learn more ☝️

#exploreTNQ #explorecairnsgbr #earthday2024
There’s more than one way to see the Great Barrier Reef, but a Seawalker Helmet Dive has got to be one of the best! Discover this underwater world without even getting your hair wet! 

#exploreTNQ #exploreGBR

[ID: Collection of clips from an underwater helmet dive in the Great Barrier Reef. Featuring yellow tailed fusilers and other fish]